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    Title: 新瓶舊酒?社會/健康問題的再建構---比較生育與毒癮愛滋議題的論述模式
    Other Titles: Reconstructing Social/Health Problems---Comparing Discourses of Fertility and IDU/AIDS Issues in Taiwan
    Authors: 徐美苓
    Contributors: 國立政治大學新聞學系
    行政院國家科學委員會
    Keywords: 生育;毒癮愛滋
    Date: 2008
    Issue Date: 2012-10-17 11:39:13 (UTC+8)
    Abstract: 本研究以2004 年起被重新建構其問題面向的「鼓勵生育」與「毒癮愛滋減害」政 策為例,分別探索與比較再建構之社會/健康議題在新聞論述中所呈現之框架以及影響 框架形塑的機制為何?與議題相關的團體代表與決策者如何參與建構過程中各論述的 競爭與互動?相關團體的倡導策略以及媒體本身的吹捧特性(media hype)又是如何影 響問題的再現與相關政策的發展方向?媒體所強調的議題或特定面向,是否會影響閱 聽大眾對其相關議題或特定面向的認知?又,新聞報導內容對大眾的認知影響是否會 隨著新聞報導內容的變化而有所不同? 本研究預計以三年的時間,透過檔案與文獻檢閱、兩波針對《中國時報》、《聯合報》 與《蘋果日報》三報的新聞內容框架與論述分析、兩波電話調查以及針對30 名利益相 關團體、政策決定者、專家以及記者的深度訪談等方式蒐集資料。深度訪談與新聞論 述分析可幫助我們瞭解論述互相流動、競逐以及利益相關者的倡導與框架策略。比對 兩波新聞內容分析與電訪資料則可測試議題設定的效果。
    This study aims to analyze and compare how frames are represented in the news discourses when addressing the reconstructed social problems related to policies on the encouragement of childbearing and HIV/AIDS harm reduction, respectively. Mechanisms shaping the frames such as the stakeholders』advocacy strategies, media hypes, as well as the competing discourses in the reconstruction processes will also be explored. The study will then examine whether the news frames are able to affect the public cognition and attitudes towards the issues. Data collection methods in the three-year study include document and literature reviews, two-wave content analyses and discourse analyses of relevant news stories from China Times, United Daily News, and Apple Daily, two-wave nationwide telephone surveys, as well as personal in-depth interviews with stakeholders, policy makers, issue experts, and journalists. While the qualitative interview and discourse analytic methods can help us understand the dynamics of discourse interaction and competition, including advocacy and framing strategies used by the stakeholders, quantitative content analytic and survey methods can further test the agenda-setting of the news framing.
    Relation: 基礎研究
    學術補助
    研究期間:9708~ 9807
    研究經費:894仟元
    Data Type: report
    Appears in Collections:[Department of Journalism] NSC Projects

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