政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/53424
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/53424


    Title: 資訊科技促發之服務創新競爭策略研究
    Other Titles: An Examination of Strategies for Sustaining Competitiveness with It-Enabled Service Innovations
    Authors: 尚孝純
    Contributors: 國立政治大學資訊管理學系
    行政院國家科學委員會
    Keywords: 資訊科技;服務創新;競爭
    Date: 2011
    Issue Date: 2012-08-30 15:48:54 (UTC+8)
    Abstract: 許多研究探討資訊科技在服務創新上的應用，以及資訊科技促發服務創新為企業帶來競爭優勢，但是卻很少研究探討企業在引進服務創新後如何維續資訊科技觸發的創新優勢。本篇研究目的在了解企業應用新興的資訊科技提供創新服務的策略，並進一步分析在該創新服務期中，企業為維續競爭優勢所發展的策略與轉變，以及相關資源的應用與重組。本研究計畫自資源基礎理論與動態能耐理論建構研究架構，經過探討與整理資訊科技與組織資源應用文獻，本研究將自資訊科技能耐與企業互補資源兩大面向，分析企業在這兩項資源的應用強弱與競爭優勢的建立。 本研究計畫針對台灣兩大高度競爭服務產業進行分析其資訊科技觸發之服務創新策略並追蹤策略轉換點，及轉換因素，以及資源重整的內容與應用。該兩產業分別為便利超商服務業與電信通訊服務業。本研究計畫分別研究四大便利超商發展應用多媒體自助服務，供應鏈管理服務，電子錢包與智慧商店服務的競爭策略與轉變，以及電子書，行動電視，區域基礎之行動服務，及應用軟體平台服務在三大電信服務公司的應用策略與轉變。 透過多重個案研究與交叉分析，本研究計畫提出三大發現，第一、企業應用科技觸發服務創新之不同策略及資源應用，二、策略轉換因素與動力，三、不同策略下各項資源取得與重整方式。期望透過研究發現延伸過去對資訊科技策略應用的瞭解，並對學界研究提供深入角度分析資訊科技在服務創新上的影響與潛力以及企業管理科技的方向與挑戰。此外，期望本研究有關策略與創新優勢維續的研究發現可為實務界提供評估企業資源能耐的指標與決策參考之依據。
    Many studies have explored service innovations regarding the use of information technologies, yet few have addressed the strategic leveraging of IT investment for sustaining competitiveness. The objective of this paper is to examine strategies that firms have applied in leveraging advanced information technologies for service innovation in highly competitive markets. To understand a firm’s continuous strategic changes and resource configuration, this study will track the transition of strategies for IT-enabled service innovation. The analysis of strategy is developed based on two dimensions: (1) IT capability, referring to a firm’s ability to deploy IT-based resources, combined with (2) the firm’s complementary resources, including customer and supplier relationships, financial capital and human resources. This study plans to investigate service innovation cases in the convenience-store industry and the telecommunication industry in Taiwan. These two industries are in intensively competitive markets in terms of the reduced sales growth, market maturity, and innovations undertaken. The expected results from cross-case analysis will reveal different types of strategies firms apply in leveraging IT for competitiveness followed by the path of strategy transition during the service innovation cycle. In the meantime, resource-reconfiguration mechanisms in different sourcing approaches will be analyzed. A strategy model that includes the issues of the strategy content, path of strategy transitions, resource-reconfiguration mechanisms, and resource sourcing approaches will be presented. This research plans to provide a thorough examination of the resource effects on strategy aimed at IT-enabled service innovation. This is to complement and add to the research of strategic use of IT for business innovation from a resource-based view. It is hoped that this model will provide a guideline for firms to assess critical resources and decide their strategies toward different IT-enabled service innovations.
    Relation: 應用研究
    學術補助
    研究期間:10008~ 10107
    研究經費:420仟元
    Data Type: report
    Appears in Collections:[Department of MIS] NSC Projects

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