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    題名: 競爭不確定性、創新、策略聯盟與動態競爭策略之研究
    其他題名: Competitive Uncertainty, Innovation, Strategic Alliance, and Competitive Dynamics
    作者: 黃國峯
    貢獻者: 國立政治大學企業管理學系
    行政院國家科學委員會
    關鍵詞: 動態競爭;創新;多點競爭;國際動態競爭策略;策略不確定性;策略聯盟
    日期: 2011
    上傳時間: 2012-05-18 13:31:13 (UTC+8)
    摘要: 動態競爭在策略管理的領域中一直是主要研究的議題之一。經濟學家Schumpeter 對於 經濟及策略管理思想均產生深遠之影響，Schumpeter (1942)指出廠商可以藉由創業家探 索及創新的競爭行動來獲得競爭優勢。Schumpeter 的思想主要源自奧地利學派的競爭 觀點，其兩大核心概念：「行動」與「市場過程」，隱涵人類行為是許多意識性行動之 集合。承襲奧地利學派的觀點，Schumpeter 主張市場應是一種動態的過程，廠商惟有 不斷地透過創業家探索推出創新行動，才能維持競爭優勢。動態競爭學者進一步將策 略定義為一種競爭性行動的決策組合，即廠商為了吸引、服務與留住客戶所採取的競 爭性行動組合，例如價格調整、變更產品線或服務內容等行動組合。近期的動態競爭 策略研究則衍生出相關分支學派，包括對先行者優勢、競合策略、多點競爭、策略群 組以及產業聚落。廠商若能理解上述動態競爭議題對廠商之影響，則有可能性獲得競 爭優勢，進而獲取優於產業平均水準的營運績效。尤其在現今競爭環境變化快速的時 代中，本研究認為有必要以不同的構面，重新檢視策動態競爭的相關議題。本研究的 主要研究問題包括：(1)不確定的競爭環境如何影響廠商動態競爭策略？(2)創新如何影 新興市場國家的廠商之國際動態競爭策略？(3)策略聯盟對廠商動態競爭策略之影響為 何？
    Competitive dynamics is one of significant research streams in strategic management filed. It can be traced back to Schumpeter, the economist and strategist, who points out that firms can attain competitive advantages via entrepreneur’s exploration for innovation and competitive actions. Departing from the Austrian School, competitive dynamics include two core concepts: action and market process, which implies the purposeful actions of organizational behaviors. Schumpeter (1934) suggests that since the market is a dynamic process, firms need to continuously respond to the market via entrepreneurship and innovation to sustain competitive advantage. Competitive dynamics scholars (i.e. Miller and Chen, 1996) further define the strategy as a repertoire of competitive actions, such as pricing and new product launch. How firms adopt competition actions and respond to competitors’ actions in a dynamic environment becomes increasingly important in the strategic management research. Based on the research of competitive action/reaction, the recent competitive dynamics studies have been extended to the various streams, including first mover advantage, co-opetition, multipoint competition, strategic groups, and regional clusters (Ketchen, Snow & Hoover, 2004). Firms can attain superior economic rents if they can understand the above competitive dynamics and sustain competitive advantage. Therefore, this research project will use different dimensions to investigate how competitive dynamics affect a firm’s competitive advantage. First, in a fast changing and competitive environment, we would like to explore how strategic uncertainty affects a firm’s competitive dynamic strategy. Second, in a highly globalized and innovative environment, firms compete with each other from final product markets to factors markets. This research also explores how firms in new developing countries use international competitive dynamics strategy in a factor market to compete their multinational rivals. Finally, in this complex and changing world, the inter-organizational relationships become more complicate. Co-opetition becomes increasing important in inter-organizational relationships. Thus, we also would like to investigate how strategic alliances affect multipoint competition among firms. By studying the above research agenda, this research hopes to explore a thorough and novel understanding regarding the latest competitive dynamics research.
    關聯: 基礎研究
    學術補助
    研究期間:10008~ 10107
    研究經費:742仟元
    資料類型: report
    顯示於類別:[企業管理學系] 國科會研究計畫

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