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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/52881


    Title: 多重目的個案研究整合型計畫(III)-子計畫九---亞歷山卓家具有限公司
    Other Titles: Integrated Multiple-Purpose Case Study Project (III)
    Authors: 黃國峯;林谷合
    Contributors: 國立政治大學企業管理學系
    行政院國家科學委員會
    Keywords: 經濟學;亞歷山卓家具
    branding;internationalization strategy;resource-based view
    Date: 2009
    Issue Date: 2012-05-18 13:23:15 (UTC+8)
    Abstract: 本個案主要在於探討中小企業，尤其在傳統產業之企業，如何由本土企業轉向國際化經營之歷程，以及由代工製造轉而發展品牌之原因、方式、以及實施後之影響。個案目的在透過該企業在進行國際化以及開創自有品牌過程中產生的衝突及問題，得以深入探討企業如何由自己的資源以及能力觀點出發，訂定符合公司的發展策略。
    How does a traditional manufacturing firm conduct internationalization strategy and head for branding? The case illustrates such the conflict between OEM strategy and OBM strategy.
    Relation: 基礎研究
    學術補助
    研究期間:9801~ 9812
    研究經費:334仟元
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

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