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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/52623


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/52623


    Title: NAS(Network Attached Storage)市場銷售模式
    Marketing Plan of NAS(Network Attached Storage)
    Authors: 鄭承基
    Jung, Seung Ki
    Contributors: 何小台
    Ho, Chester
    鄭承基
    Jung, Seung Ki
    Keywords: NAS
    市場銷售模式
    Marketing Plan
    Network Attached Storage
    Date: 2011
    Issue Date: 2012-04-12 14:02:16 (UTC+8)
    Abstract: As people’s lifestyle is changing and the cloud computing environment is spreading into our everyday life, more people want to create their own multimedia contents. Therefore, people need connection, interaction and larger storage space. On the other hand, technology is pursuing lean and reasonable capacity of storage. Even though NAS is not a new product concept, consumer’s recognition level of NAS is still low. The most important thing for the success of NAS is to enhance the market recognition first. To do so, a new type of marketing approach is needed which is different from the conventional one.
    Abstract ii
    TABLE OF CONTENTS iii
    1. Introduction 1
    1.1. Lifestyle and Technology 1
    1.2. What is NAS 2
    2. Environment Analysis 5
    2.1. NAS Market Growth Trend 5
    2.1.1. Forecast 5
    2.1.2. Implication 6
    2.2. Competition 6
    2.2.1. Strategic Positioning of Major Competitors 6
    2.2.2. Differentiation 8
    2.3. Key Driving Factors 8
    2.3.1. Multimedia Product 8
    2.3.2. Home Network Product 9
    3. Issues and Ideas for NAS Marketing 10
    3.1. Issues of NAS Marketing 10
    3.2. Ideas for Breakthrough 11
    3.2.1. Concept of “micro-marketing” 11
    3.2.2. Micro-marketing 12
    3.2.3. Implementation 12
    4. Segmentation, Targeting and Positioning 14
    4.1. Segmentation 14
    4.2. Targeting 15
    4.3. Positioning 18
    5. Marketing Mix 20
    5.1. Product and Price 20
    5.2. Promotion 24
    6. Feasibility 27
    7. Conclusion 29
    8. Reference 31
    Reference: 【1】Park Chung Hwan, Oh Se Jo. 1997. Market Oriented Marketing Management. 253-256
    【2】Web Analytics World, www.webanalyticsworld.net
    【3】NCCU IMBA (http://imba.nccu.edu.tw)
    【4】In-Stat Report 2009, 2010
    【5】CARAT 2008
    【6】MSN Money (http://moneycentral.msn.com)
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933036
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933036
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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