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    題名: 糖尿病患者可食用之代糖餅乾之商業計畫
    Diabetic snack business plan
    作者: 李沃謙
    Lee, Scott
    貢獻者: 何小台
    Ho, Chester
    李沃謙
    Lee, Scott
    關鍵詞: 糖尿病
    餅乾
    Diabetic
    Snack
    日期: 2011
    上傳時間: 2012-04-12 14:02:15 (UTC+8)
    摘要: 1. Background information 1
    1.1 What is Diabetes? 1
    1.2 What is the current situation of Diabetes? 2
    1.3 What is the risk for Diabetes Patients? 4
    1.4 Why Diabetic patients have to eat Diabetes Cookies? 5
    2. General Company Overview 6
    2.1 Name of Company and Product 6
    2.2 Product 6
    2.3 Company Slogan: “We are diabetic friendly and we taste good to boot” 7
    2.4 Vision 7
    2.5 Mission: 7
    2.6 R&D 7
    2.7 Production 7
    3. Products 8
    3.1 Diabetic Snacks. 8
    3.2 Initial Launching Product Line-up 9
    3.3 Secret Ingredient 9
    4. Consumer Survey 11
    4.1 Purpose of Consumer Survey 11
    4.2 Consumer Survey Material 11
    4.3 Consumer Survey Group 11
    4.4 Test Methodology 12
    4.5 Attribute Rating 12
    4.6 Consumer Survey Result 13
    4.7 Consumer Survey Result Analysis and Selling Point 14
    5. Marketing Plan 15
    5.1 Target Universe 15
    5.2 Marketing Spending (Total NTD 67,000,000) 15
    6. Analysis and Forecast 20
    6.1 Consumer Survey Data Conversion 20
    7. Financial Overview 24
    8. Future Business Expansion Plan 25
    8.1 Launching Stage 25
    8.2 Purpose of Business Expansion 25
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933057
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098933057
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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