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    题名: 經營環境變遷下企業發展與經營管理轉型之研究-以針織帽產業D公司為例
    A study on the development and management transition- an example of D-Company in knitted hat industry
    作者: 楊錫彬
    贡献者: 季延平
    楊錫彬
    关键词: 針織帽產業
    企業成長階段
    成長陣痛指數
    日期: 2011
    上传时间: 2012-04-12 14:00:26 (UTC+8)
    摘要: 隨著大環境之變遷，企業為達永續經營，需不斷挖掘其競爭優勢，以因應潮流而調整其競爭策略。本研究個案公司所屬勞力密集紡織產業，在面臨大陸與東南亞低價勞工成本競爭下，低成本優勢遂無法奏效，此外，消費者對產品需求精緻化與差異化要求下，原有大量生產所導致規模經濟也降低。隨即產業電子化與綠能環保之趨勢，個案公司需從勞力密集代工模式逐漸轉型為ODM 模式，未來將逐漸邁向OBM 之路，透過設計與品牌讓企業重新獲利。在此經營思維下，企業轉型勢在必行，然而當企業面臨轉型之際，也意味組織將進入一段變革震盪期。因此，本研究將著手探討台灣針織帽業產業在面臨大環境變遷下，個案公司如何擺脫現有框架，重新規劃策略，並調整組織發展，讓企業再創藍海。此外，企業轉型過程中，需大規模推動組織變革，以促使企業邁向下一成長階段，這一連串調整過程將使企業產生相當程度之波動，在新舊組織交替之際，如何透過企業管理系統重塑組織文化，減少員工抗拒力，潛移默化中脫胎換骨，卻還能保有其企業創始人創始理念，將為本文著重之研究範圍。
    "第一章 緒論 9
    第一節 研究背景與動機 9
    第二節 研究方向和目的 9
    第三節 研究範圍 10
    第二章 文獻探討 11
    第一節 組織發展歷程與關鍵因素 11
    一、經營理念與組織發展 11
    二、組織發展金字塔 12
    三、企業成長七個階段 16
    第二節 企業轉型變革成長陣痛 21
    一、企業常見十種成長陣痛 21
    二、評估企業成長陣痛 27
    第三節 企業管理系統 32
    一、策略規劃 33
    二、組織結構 39
    三、管理培訓 45
    四、組織控制系統 54
    五、有效領導 59
    六、企業文化管理 66
    第三章 研究方法與架構 74
    第一節 研究方法 74
    一、研究對象 76
    二、資料蒐集分析 77
    三、研究限制 78
    第二節 研究架構 79
    第三節 研究步驟 80
    第四章 個案分析 83
    第一節 個案公司產業概況 83
    一、產業概况 83
    二、產業發展的趨勢與變遷 85
    三、帽業產業鏈 89
    第二節 個案公司分析 91
    一、個案公司描述 91
    二、個案公司分析 106
    第五章 結論與建議 113
    第一節、研究發現與結論 113
    第二節、研究建議 114
    參考文獻 117
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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    98932412
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0098932412
    数据类型: thesis
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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