Reference: | 一、 中文文獻 王缃沅 (2006)。《部落格使用行為之研究-以無名小站部落格為例》花蓮:東華大學企業管理學系碩士論文。 方世榮 (1998)。《行銷管理學- 分析、計劃、執行與控制》臺北:東華。 李卓倫 (1987)。《以健康信念模式分析鹿谷鄉民的肝癌篩檢行為》陽明大學公共衛生研究所碩士論文。 李宛蓉 (2006)。《商業裸體革命》台北:商周。 呂玉娟 (2006)。《體察顧客心聲促動服務躍升》能力雜誌。 洪穎思 (2004)。《體驗行銷與品牌形象互動之探討》淡江大學管理科學研究所碩士論文。 周恆甫 (2005)。《臺灣地區網路媒體Blog發展與應用之初探研究-以「交通大學無名小站」為例》台灣藝術大學應用媒體藝術研究所碩士論文。 吳宜真 (2008)。《企業部落格社群經營與價值共創之研究》政治大學科技管理研究所碩士論文。 吳明隆 (2007)。《SPSS統計應用學習實務﹕問卷分析與應用統計》台北:知 城。夏業良、魯煒 (2003)。《體驗經濟時代》台北:經濟新潮社。 郭至楨 (2006)。《Watch out!企業BLOG的優勢與風險》中時電子報。 高明智 (2001)。《由旅情談體驗行銷與服務》台北:突破雜誌。 陳信宏 (2006)。《從Blog使用目的,探索部落格商機》國立臺灣科技大學管理研究所碩士論文。 楊佳榮 (2007)。《網路廣告3.0時代來臨》動腦雜誌。 楊雅惠 (2000)。《網路上就醫選擇資訊之內容分析與使用者調查》國立台灣大學衛生政策與管理研究所碩士論文。 衛南陽 (2005)。《哇!玩行銷¬-你一定要知道的21種行銷秘技》台北:沃爾。 錢大慧 (2006)。《變動世界中的10個關鍵字》廣告雜誌。 蕭富峰 (2007)。《行銷管理》台北:智勝。 蘇宗雄 (2000)。《感性抬頭,進入大體驗時代》設計雜誌。 二、英文文獻 Andersen, R. A. (1968). A Behavioral Model of Families’ Use of Health Services. Research Series No. 23, Center for health administration studies. Chicago:university of Chicago Press. Andersen, R. A., & Aday, L. A. (1978). Access to Medical Care in the U.S. Realized and Potential. Medical Care, 16, 533. Andersen, A. S., & Laake, P. (1983). A Causal Model for Physician Utilization:Analysis of Norwegian. Medical Care, 21(3), 266-278. Andersen, R. A. (1995). Revisiting the Behavioral Model and Access to Medical Care: Does it Matter?. Journal of Health and Social Behavior, 36, 1-10. Arndt, J. (1967). Word of Mouth Advertising: A Review of the Literature. New York: Advertising Research Federation. Bansal, H.S. & Voyer, P.A. (2000). ”Word-of-Mouth Process Within a Service Purchase Decision Context”, Journal of Service Research, 3(2), 166-177. Bickart, B. & Schindler, R. M. (2001). Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing, 15(3), 31-52. Blackwell, R. D., Miniard, P. W. & Engle, J. F. (2006). Consumer Behavior, Cincinnati, Ohio: South-Western College Publisher. Bloch, P. H., Sherrell, D. L. & Ridgway, N. M. (1986). Consumer Search: An Extended Framework. Journal of Consumer Research, 13(1), 119-126. Bone, P. F. (1995). Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments. Journal of Business Research. 32, 213-223. Brown, J. J., & Reingen, P. H. (1987). Social Ties and Word-of-Mouth Referral Behavior. Journal of Consumer Research, 14(3), 350-362. Dearstyne, B.W.(2005), “Blogs – the New Information Revolution ?”.Information Management Journal, 39(5), 38-44. Duan,W., Gu, B., & Whinston, B. (2008a). Do Online Reviews Matter? An Empirical Investigation of Panel Data. Decision Support System. 45(4), 1007-1016. Feick, L. F. & Linda, L. P. (1987). The Market Maven: A Diffuser of Marketplace Information. Journal of Marketing, 51, 83-97. Forman, C., Ghose, A., & Wiesenfeld, B. (2008). Examining the Relationship between Reviews and Sales: The Role of Reviewer Identity Discloser in Electronic Markets. Information Systems Research. 19(3), 291-313. Gelb, B. D., & Sundaram, S. (2002). Adapting to Word of Mouse. Business Horizons, 45(4), 21-25. Godes, D., Mayzlin, D., Chen, Y., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Sen, S., Shi, M., Verlegh, P., et al. (2005). The Firm’s Management of Social Interactions. Marketing Letters, 16(3-4), 415-428 Granovetter, M. (1973). The Strength of Weak Ties. American Journal of Sociology, 78(6), 1360–1380. Greenfield, S. B., Kaplan, S. H. & Ware, E. (1988). Patients’ Participation in Medical Care. J Gen Intern Med, 3, 448-457. Hanson, W. A. (2000). Principles of Internet Marketing. Ohio: South-Western College Publishing Harrison-Walker, L. J. (2001). The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents, Journal of Service Research, 4(1), 60-75. Holbrook, Elizabeth C. Hirshman (1982). “The Experiential Aspects of Consumption:Consumer Fantasies, Feelings, and Fun”, Journal of Consumer Research, 9, 192-140 Holbrook, M. B. (1994). The Nature of Customer Value :An Axiology of Services in the Consumption Experience, 21-71, in Service Quality:New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver, eds., Newbury Park,CA:Stage Holbrook, M. B. (2000). “The Millennial Consumer in the Text of Times: Experience and Entertainment,” Journal of Marketing, 20 (2), 178-192 Holbrook M. B. & Corfman K. P. (1985). Quality and Value in the Consumption Experience: Phaedrus Rides Again, 31–57 in Perceived Quality: How Consumers View Stores and Merchandise, Jacob Jacobyand Jerry C. Olson (Eds.), Lexington, MA: Lexington Books. Kotler P, Clarke RN. (1987). Marketing for Health Care Organizations. New Jersey: PrenticeHall, 257-279. Madile, M. (2004). ”Weblogs as mean of Marketing Communication” http://twoday.net/static/maximus/files/seminarpaper.pdf Mangold, W. G., Miller, F. and Brockway, G. R. (1999). Word-of-Mouth Communication in the Service Marketplace. The Journal of Services Marketing, 13(5), 73-88. Marcus, SH. & BS. Tuchfeld. (1993). Sharing Information, Sharing Responsibility: Helping Health Care Consumers Make Informed Decision. 3-7. Mckinlay, J.B. (1979). Some Approaches and Problem in the Study of the Use of Services-an Averview. Journal of Health and Social Behavior, 13, 115-152. Mechanic, D. (1978) Sociocultural and Social-Psychological Factors Affecting Personal Response to Psychological Disorder. Journal Health Social Behavior 6, 393-404. Norris, R. T. (1941). The Theory of Consumer’s Demand, New Haven, CT: Yale University Press. O’Sullivan, E. L., & Spangler, K. J. (1998). Experience Marketing: Strategies for the NewMillenium. State College Pa: Venture Pub. Pauly MV. (1988). Is Medical Care Different? Old Questions , New Answers. Journal of Health Politics, Policy and Law. 13(2):227-237. Pine, B. J., & Gilmore J. H. (1999). Welcome to the Experience Economy. Harvard Business Review. 76. Poon, W. C. and Low, K. L. T. (2005). Are Travellers Satisfied with Malaysian Hotels, International Journal of Contemporary Hos-pitality Management, 17 (2/3), 217-227. Schmitt, B.H. (1999a). “Experiential Marketing,” Journal of Marketing Management, 15(1), 53-67. Schmitt, B.H. (1999b). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: Free Press. Snyder, P. (2004,). Wanted: Standards for Viral Marketing. Brandweek. 45, 21-21. Suchman, E. A. (1965). Stages of Illness and Medical Care. Journal of Health and Social Behavior, 6, 114-128. Swan, J. E., & Oliver, R. E. (1989). Post Purchase Communications by Consumers. Journal of Retailing, 65(4), 516–533. Tarby, W., & Hogan, K. (1997). Hospital-Based Patient Information Services: A Model for Collaboration. Bulletin of the Medical Library Association, 85 (2), 158-166. Richins, M. L., & Root-Shaffer, T. (1988). The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit. In Houston, M.J. (Ed.), Advances in Consumer Research, 15, 32-36. Rosenstock, I. M. (1974). Historical Origins of the Health Belief Model. Health Education Monographs, 2(4), 328-335. Wirtz, J. and Patricia Chew. (2002). The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour, International Journal of Service Industry Management, 13(2), 141-162. |