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| Title: | 社群網絡與線上社會運動之初探研究
Action online – a preliminary study on social media activism on facebook |
| Authors: | 簡銘佐
Chen, Mingtso |
| Contributors: | 吳筱玫
簡銘佐
Chen, Mingtso |
| Keywords: | 社群媒體
政治運動
政治知識
政治效應
社會連結
社群網絡
social media
political activism
political knowledge
political efficacy
social ties
social networks |
| Date: | 2009 |
| Issue Date: | 2011-10-11 16:58:55 (UTC+8) |
| Abstract: | This study posits that there is a connection between political action online and activism in the real life. In addition, social ties and networks as well as political knowledge and efficacy play an important role in this connection. Causes, an application on Facebook, was selected for analyzed. A mixed method study was conducted, consisting of two stages. In the first stage (quantitative), a survey was utilized to investigate the correlation between activities on Causes and conventional political engagement. A total of 45 responses were gathered using convenience sampling. It was found that there is a strong correlation between action on Causes and conventional political engagement. For example, information retrieval activities are correlated with conventional activism (r=.418, p<.05), and social networking activities are also correlated with conventional activism (r=.661, p<.05). In addition to the survey, intensive interviews (N = 5) were conducted in the second stage (qualitative) to elaborate and clarify the results from the survey as well as to explore new grounds on the significance of ties and networks. Some themes have emerged from the interviews, including motivations for the use of Causes, Causes as an information channel, potential and problems of Causes, online versus offline activism, affiliation and involvement, political knowledge and efficacy as well as ties and networks. Interview findings concluded that the high correlation between online and offline activism is further specified by the interviewees to be an extension of each form of activism, meaning they are complementary rather than identical. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
95461008
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0954610081 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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