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| Title: | 北京奧運與中國大陸在《時代》週刊與《經濟學人》雜誌所呈現之形象
Beijing Olympics and the Images of China in Time and The Economist |
| Authors: | 郭孟霖
Kuo, Meng lin |
| Contributors: | 朱立
Chu, Leonard L.
郭孟霖
Kuo, Meng lin |
| Keywords: | China
Olympics
images
frames
content analysis |
| Date: | 2009 |
| Issue Date: | 2011-10-11 16:58:53 (UTC+8) |
| Abstract: | none
This thesis explores whether hosting the Beijing Olympic Games has helped promote China’s images as measured by quantitative and qualitative analysis of news coverage on China in Time and The Economist.
Content analysis showed that coverage on China in both magazines increased as the Beijing Olympic Games neared. Both Time and The Economist paid the most attention to China’s “politics,” “economics,” and “society,” while “education” and “health” received the least coverage. The newsmagazines covered China more negatively than positively; however, Time demonstrated a friendlier stance towards China than The Economist. In terms of length of article, both magazines spent the most number of pages covering “general,” or articles that cover more than one subject, followed by “health” and “economics” in Time and “environment” and “economics” in The Economist.
Discourse analysis showed the frames used to cover China in the newsmagazines were, China as a country that suppresses its people’s rights, China as a country full of chances yet beware of risks and uncertainties, China as a country working on environmental protection, China as a country short of resources, the Internet as a medium changing Chinese youth’s way of living, China as an unstable and unequal developing country, China as a country with flowering creativity amid low acceptance, China’s problematic education system yet willing to make changes, China lags in healthcare, disease surveillance and control.
Manheim and Albritton (1994) argue that a nation’s image is boosted when positive coverage increases, while negative coverage decreases. This study found that hosting the Olympic Games helped promote China’s images in Time more significantly than in The Economist, particularly in “economics,” “environment,” “technology,” and “culture and leisure”. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
96461003
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096461003 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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