English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50951733      Online Users : 953
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/51545
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51545


    Title: 從精實服務觀點探討IT商場的消費溪流
    Exploring of the consumption stream in IT mall from the perspective of lean service process
    Authors: 廖寧瑋
    Contributors: 黃思明
    廖寧瑋
    Keywords: 精實服務
    消費溪流
    Date: 2009
    Issue Date: 2011-10-11 16:48:42 (UTC+8)
    Abstract:   本研究以精實服務的概念檢視中國IT(Information Technology)商場的消費溪流,藉此找出商場服務中所存在的「浪費」。透過親臨消費現場的方式,分析各種商場活動的目的、所需的時間,以及導致活動循環的原因,並將消費與其所對應之服務流程加以連結,找出影響消費溪流缺乏效率之因,最後進一步探討消費流程的浪費從何而來。
      為了瞭解商場供給服務與管理對消費溪流的影響,本研究鎖定五間中國1-3級城市中具領導地位的知名連鎖IT商場作為個案公司,進行消費者購買決策觀察、商家人員服務觀察、商場規劃與設計觀察、商場管理訪談,從中分析消費失效與浪費,並解釋其可能原因。根據研究發現,消費者經常將間花費在對購買、維修目的無益的活動上,以及銷售人員的日常工作內容亦包含諸多對商場經營績效缺乏貢獻的活動,目前中國IT商場面臨的主要浪費如下:一、動作的浪費:消費者花費時間在不必要的移動。二、等待時間的浪費:消費者花費時間在沒有價值的等待上。三、人才的浪費:銷售人員耗費大量時間進行產品維修。
      雖然所有個案商場普遍面臨上述之消費流程的浪費,但各IT商場消費溪流中所存在的浪費仍具有程度上之差異,根據個案分析結果顯示,不同個案商場在各項分析指標都出現比例上與幅度上的差異,此乃因商場所擁有之設計與管理方式不同,連帶影響消費者的購買、維修流程。
    Reference: 中文文獻
    Daniel D.,鍾從定、賴其勛譯,2009,研究方法:量化與質化方法的探究,鼎茂
    Earl,B.,陳文俊譯,2007,社會科學研究方法,雙葉書廊
    Womack,J. P.,Jones,D. T.,Roos,D.,李裕昆譯,1994,臨界生產方式,中華企業管理發展中心
    Womack,J. P.,Jones,D. T.,鍾漢清譯,2004,精實革命:消除浪費、創造獲利的有效方法,經濟新潮社
    Womack,J. P.,Jones,D. T.,褚耐安譯,2007,精實服務:生產、製造、消費端全面消除浪費,創造獲利,經濟新潮社
    大野耐一,林耀川譯,1981,豐田生產方式與現場管理,中華企業管理發展中心
    王舒,2009,IT零售渠道競爭分析及賣場轉型之融資策略,復旦大學 高級管理人員工商管理碩士論文
    楊錦洲,2008,從精實生產到精實消費,品質月刊,2008.03,pp. 23-26
    葉重新,2001,教育研究法,台北市:心理出版社
    網站資料
    中國慧聰行業研究,2008,http://info.it.hc360.com/2008/09/031728244844-7.shtml
    國際數據中心IDC,2009,http://www.idc.com.cn/research/detail.jsp?id=MzEy
    錢高峰,2008,中外管理雜誌刊,http://magazine.sina.com/globalmanage/200810
    英文文獻
    Alavi, M. and Carlson, P. (1992), A Review of MIS Research and Disciplinary Development, Journal of Management Information System, Spring, Vol. 8, No. 4, pp.45-62.
    Brown, L. D., (1993). Earnings Forecasting Research : Its Implications for Capital Markets Research, International Journal of Forecasting 9, pp. 295-320.
    Calvasina, R. V., Calvasina, E. J. & Calvasina, G. E., (1989), Beware the New Accounting Myths, Management Accounting 12, pp. 41-45.
    Chen-Yu , H. J. & D. H. Kincade, (2001), “Effects of Product Image at Three Stages of The Consumer Decision Process for Apparel Products: Alternative Evaluation, Purchase and Post-Purchase, ” Journal of Fashion Marketing and Management, 5, pp29-43.
    Demby, E., (1973), Psychographics and Form Where It Comes, Lifestyle and Psychographics. W.D.Wells (eds.), Chicago AMA, pp. 22.
    Druckman, D. (2005). Doing research : methods of inquiry for conflict analysis. Thousand Oaks, Calif.: Sage Publications.
    Ebrahimpour, M. & Schonberger, R. J., (1984). The Japanese Just-In-Time/ Total Quality Control Production System: Potential for Developing Countries, International Journal of Production Research 22(3), pp.422-426.
    Engel, J.F., Kollat, D. and Blackwell, R.D., (1973), Consumer Behavior, 2nd ed., Rinehart and Winston Inc., pp. 38-45.
    Engel, J.F., Kollat, D. and Blackwell, R.D., (1982), Consumer Behavior, 4th ed., Chicago Dryden Press, p. 678.
    Engel, J.F., Blackwell, R.D. and Miniard, P.W., (1993), Consumer Behavior, 7th ed., Fort Worth, Dryden Press, pp. 53.
    Gilbert, J. P., (1990). The States of JIT Implementation and Development in the USA, International Journal of Production Research 28(6), pp.1099-1109
    Goldman, S. L., Nagel, R. N. & Preiss, K., (1995), Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer. New York, NY: Van Nostrand Reinhol
    Hawkins, D. I., R. J. Best and K. A. Coney, (1995), Consumer Behavior, 6th ed., Irwin, Chicago, IL.
    Herriott R. E. and Firestone W. A. (1983), Multisite Qualitative Policy Research: Optimizing Description and Generalizability, Educational Researcher, Vol. 12, No. 2, pp. 14-19
    Howard, J.A. and Sheth, J.N., (1969), The Theory of Buyer Behavior, Appleton-Century-Crofts Co., N. Y., pp. 28-45.
    Katayama, O. (1996). Japanese business into the 21st century. London ; Atlantic Highlands, N.J.: Athlone.
    Kotler, P., (1997), Marketing Management: Analysis, Planning Implementation and Control, 9th ed., Prentice-Hall Inc., pp. 35-65.
    Liker, J., (2004). The Toyota Way: 14 Management Principles from The World’s greatest manufacture. New York: McGraw-Hill.
    Lummus, R. R. & Wilson, L. D., (1992). When JIT IS Not JIT, Production and Inventory Managemwnt Journal 33(2), pp. 61-65
    Nicosia, F.M., (1966), Consumer Decision Process: Marketing and Advertising Implications, Englewood Cliffs, Prentice-Hall, N. J., pp. 13-28.
    Ohno, T., (1982). How the Toyota Production System Was Created, Japanese Economics Studies 10(4), pp. 83-101.
    Renn, O. and Swaton, E., (1984), Psychological and Sociological Approach to Study Risk Perception, Environment International 10, pp. 557-575.
    Walters, C. Glenn and Paul, Gordon W., (1970), Consumer behavior: an integrated framework, R. D. Irwin.
    Warnecke, H. J. & Huser, M., (1995). Lean Production, International Journal of Production Economics 41, pp. 37-43.
    Yin, R. (1994). Case study research: Design and methods, 2nd ed. Beverly Hills, CA: Sage Publishing.
    Description: 碩士
    國立政治大學
    企業管理研究所
    97355042
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097355042
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    504201.pdf1152KbAdobe PDF22341View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback