| Reference: | 一、 中文部分
大前研一(2006)。M型社會-中產階級消失的危機與商機。商周出版。
吳珮雯和楊維漢(2005)。流行創新接受程度及流行涉入程度和衝動購買行為關係之研究。華岡紡織期刊。12(1)，16-22。
邱連煌(1981)。自尊心與父母的職責。中央日報副刊，4月1日-4日。
洪瑞璘譯(1999)。納森尼爾‧布雷登著。工作自尊心—開創事業版圖新秘訣。台北：時報文化。
陳怡君(2008)。禮客時尚館，過季精品大熱賣。經濟日報，1月7日，A10版。
張珮芬(2005)。Ipod態度與忠誠度對Apple電腦其他商品之態度影響。國立政治大學國際貿易研究所碩士論文。
黃德祥(1994)。社會比較理論在諮商輔導上的應用。輔導季刊。
趙家瑩(2004)。價格促銷、品牌價位對品牌評價與知覺價值的影響。國立交通大學經營管理研究所碩士論文。
蔡青青和劉雪娥(1996)。自尊的概念。護理雜誌，43(1)，90–94。
蔡瑞宇(1996)。顧客行為學。台北：天一。
劉典嚴(2005)。促銷策略—店舖經營與賣場管理。普林斯頓；台北。
魏啟林編譯(1988)。Philip Kotler著。行銷學精論。華泰出版社。
二、 英文部分
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior: Englewood Cliffs, NJ: Prentice Hall.
Allport, G. W. (1935). Attitudes: Handbook of Social Psychology.
Banister, E. N., & Hogg, M. K. (2004). Negative Symbolic Consumption and Consumers’ Drive for Self-esteem: The Case of the Fashion Industry. European Journal of Marketing 38(7), 850-868.
Baumeister, R. F., Heatherton, T. F., & Tice, D. M. (1993). When Ego Threats Lead to Self-Regulation Failure: Negative Consequences of High Self-Esteem. Journal of Personality and Social Psychology, 64(1), 141-156.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior (9 ed.): NY: Harcourt.
Bloch, P. H., & Richins, M. L. (1983). A Theoretical Model For the Study of Product Importance Perceptions. Journal of Management, 47, 69-81.
Branden, N. (1990). What Is Self-Esteem?
Branden, N. (1994). The Six Pillars of Self-Esteem: New York: Bantam.
Browne, B., & Kaldenberg, D. (1997). Conceptualzing Self-Monitoring: Links to Materialism and Product Involvement. Journal of Consumer Marketing, 14(1), 31-44.
Chiou, J. S. (2000). Antecedents and Moderators of Behavioral Intention: Differences between US and Taiwanese Students. Genetic, Social, and General Psychology Monographs, 126(1), 105-124.
Cohen, A. R. (1959). Some Implications of Self-Esteem for Social Influence: New Haven: Yale University Press.
Coopersmith, S. (1976). The Antecedents of Self-Esteem: San Francisco Freeman.
Creekmore, A. M. (1974). Clothing Related to Body Satisfaction and Perceived Peer Self. Technical Bulletin, Research Report 239.
Day, E., Stafford, R. M., & Camacho, A. (1995). Opportunities for Involvement Research: A Scale Development Approach. Journal of Advertising, 24(3), 69-75.
Eagly, A. H., & Chaiken, S. (1993). The Psychology of Attitudes: Fort Worth, TX: Harcourt, Brace, Jovanovich.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993). Consumer Behavior (7 ed.): Dryden, Fort Worth, TX.
Fairhurst, A., Good, L., & Gentry, J. (1989). Fashion Involvement: An Instrument Validation Procedure. Clothing and Textiles Research Journal, 7(3), 10-14.
Festinger, L. (1954). A Theory of Social Comparison Processes. Human Relations, 7, 117-140.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research: MA.: Addison-Wesley Publishing.
Flynn, L. R., & Goldsmith, R. E. (1993). A Causal Model of Consumer Involvement: Replication and Critique. Journal of Social Behaviour and Personality, 8(6), 129-142.
Frey, D., & Carlock, C. J. (1989). Enhancing Self-Esteem (2 ed.): Muncie, IN: Accelerated Development Inc.
Goldsmith, R., & Emmert, J. (1991). Measuring Product Category Involvement: A Multitrait-Multimethod Study. Journal of Business Research, 23(4), 363-371.
Goldsmith, R., Moore, M., & Beaudoin, P. (1999). Fashion Innovativeness and Self-Concept: A Replication. Journal of Product & Brand Management, 8(1), 7-18.
Grieger, R. (1975). Self-Concept, Self-Esteem, and Rational-Emotive Theory (Vol. 10): Rational Living.
Grimm, P. (2005). Ab Components` Impact on Brand Preference. Journal of Business Research, 58(4), 508-517.
Grubb, E. L., & Grathwohl, H. L. (1967). Consumer Self-Concept, Symbolism and Market Behaviour: A Theoretical Approach. Journal of Marketing, 31(October), 22-27.
Gurel, L. M., & Gurel, L. (1979). Clothing Interest: Conceptualization and Measurement. Home Economics Research Journal, 7(5), 272-282.
Hawkins, Best, & Coney (1997). Consumer Behavior: Building Marketing Strategy (7 ed.).
Heatherton, T. F., & Polivy, J. (1991). Development and Validation of a Scale for Measuring State Self-Esteem. Journal of Personality and Social Psychology, 60(6), 895-910.
Herzog, A. R., Franks, M. M., Markus, H. R., & Holmberg, D. (1998). Activities and Well-Being in Older Age: Effects of Self-Concept and Educational Attainment. Psychology and Aging, 13(2), 179-185.
Houston, M. J., & Rothschild, M. L. (1978). Methodological Perspectives in Involvement, Research Frontiers in Marketing: Dialogues and Direction: Chicago: American Marketing Association.
Huper, N., & Gardner, D. (1971). Differential Involvement with Products and Issues: An Exploratory Study: Proceedings: Association for Consumer Research.
James, W. (1890). Principles of Psychology (Vol. 1). New York: Henry Holt.
Joung, H.-M., & Miller, N. J. (2006). Factors of Dress Affecting Self-Esteem in Older Females. Journal of Fashion Marketing and Management, 10(4), 466-478.
Kaikati, J. G. (1985). Don`t Discount Off-Price Retailers. Harvard Business Review 63(3), 85-92.
Kim, H. (2005). Consumer Profiles of Apparel Product Involvement and Values. Journal of Fashion Marketing and Management, 9(2), 207-220.
Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation, and Control: Englewood Cliffs, Prentice-Hall, Inc.: N. J.
Krugman, H. (1965). The Impact of Television Advertising: Learning without Involvement. Public Opinion Quarterly, 29, 349-356.
Laurent, G., & Kapferer, J. (1985). Measuring Consumer Involvement Profiles. Journal of Marketing Research, 22, 41-53.
Lennon, S. J., Lillethun, A., & Buckland, S. S. (1999). Attitudes Toward Social Comparison as a Function of Self-Esteem: Idealized Appearance and Body Image. Family and Consumer Sciences Research Journal, 27(4), 379-405.
Lord, J. D. (1984). The Outlet/Off-Price Shopping Centre as a Retailing Innovation. The Service Industries Journal, 4(4), 9-18.
Malhotra, N. (2005). Attitude and Affect: New Frontiers of Research in the 21st Century. Journal of Business Research, 58(4), 477-482.
Maslach, C. (1975). The Social Psychologist as Agent of Change: An Identity Crisis. Applying Social Psychology: Implications for Research, Practice, Training. Hillsdale, NJ: Lawrence Erlbaum.
Mathes, W. W., & Kahn, A. (1975). Physical Attractiveness, Happiness, Neuroticism, and Self-Esteem. Journal of Psychology, 90(27-30).
Matz, D. C., & Wood, W. (2005). Cognitive Dissinance in Groups. Journal of Personality and Social Psychology, 88(January), 22-37.
Mittal, M., & Lee, M. (1989). A Causal Model of Consumer Involvement. Journal of Economic Psychology, 10(368-389).
Morse, S., & Gergen, K. J. (1970). Social Comparison, Self-Consistency, and the Concept of Self. Journal of Personality and Social Psychology, 16, 148-156.
Mowen, J. C. (1990). Consumer Behavior (2 ed.): New York: Macmillan.
Niedenthal, P. M., Cantor, N., & Kihlstrom, J. F. (1985). Prototype Matching: A Strategy for Social Decision Making. Journal of Personality and Social Psychology, 48(3), 575-584.
O`Cass, A. (2000). An Assessment of Consumers’ Product, Purchase Decision, Advertising and Consumption Involvement in Fashion Clothing. Journal of Economic Psychology, 21, 545-576.
O`Cass, A. (2004). Fashion Clothing Consumption: Antecedents and Consequences of Fashion Clothing Involvement. European Journal of Marketing, 38(7), 869-882.
O`Grady, K. E. (1989). Physical Attractiveness, Need for Approval, Social Self-Esteem, and Maladjustment. Journal of Social and Clinical Psychology, 8(1), 62-69.
Ohanian, R. (1990). Ego Centrality as an Indicator of Enduring Product Involvement. Journal of Social Behaviour and Personality, 4(4), 443-455.
Pierce, J. L., Gardner, D. G., Cummings, L. L., & Dunham, R. B. (1989). Organization-Based Self-Esteem: Construct Definition, Measurement, and Validation. Academy of Management Journal, 32(3), 622-648.
Pope, A. W., McHale, S. M., & Craighead, W. E. (1988). Selfesteem Enhancement with Children and Adolescents: New York: Pergamon.
Reitzes, D. C., Mutran, E. J., & Verrill, L. A. (1995). Activity and Self-Esteem: Continuing the Development of Activity Theory. Research and Aging, 17(3), 260-277.
Reynolds, F. D., & Darden, W. R. (1974). Construcing Life Style and Psychographics: Chicago, American Marketing Association.
Rhie, Y. S. (1985). Fashion Involvement and Clothes Buying Behavior. Chungnam Journal of Sciences, 12(2), 251-257.
Rosenberg, M. (1965). Society and the Adolescent Self-Image: Princeton, N.J.: Princeton University Press.
Rosenberg, M. (1979). Conceiving the Self: New York: Basic Books.
Rosenberg, M., & Hovland, C. (1960). Cognitive, Affective, and Behavioral Components of Attitudes. Attitude Organization and Change: An Analysis of Consistency Among Attitude Components, 1-14.
Rosenberg, M., Schooler, C., Schoenbach, C., & Rosenberg, F. (1995). Global Self-Esteem and Specific Self-Esteem: Different Concepts, Different Outcomes. American Sociological Review, 60(February), 141-156.
Rothschild, M. L. (1979). Advertising Strategies for High and Low Involvement Situations: Chicago: American Marketing Association.
Savin-Williams, R. G., & Demo, P. (1983). Situational and Transitional Determinants of Adolescent Self-Feelings. Journal of Personality and Social Psychology, 44, 820-883.
Schiffma, L. G., & Kanuk, L. L. (2010). Consumer Behavior (10 ed.): Englewood Cliffs: Prentice-Hall, Inc.
Shavitt, S. (1990). The Role of Attitude Objects in Attitude Functions. Journal of Experimental Social Psychology, 26, 124-148.
Sirgy, M. J. (1982). Self-Concept in Consumer Behaviour: A Critical Review. Journal of Consumer Research, 9(December), 287-300.
Sproles, G. B. (1979). Fashion: Consumer Behavior toward Dress: Minneapolis: Burgess.
Sproles, G. B., & King, C. W. (1973). The Consumer Fashion Change Agent: A Theoretical Conceptualization and Empirical Identification. Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University, Paper(433).
Tigert, D., Ring, L., & King, C. (1976). Fashion Involvement and Buying Behaviour: A Methodological Study. Advances in Consumer Research, 3(1), 46-52.
Traylor, M., & Joseph, B. (1984). Measuring Consumer Involvement in Products. Psychology and Marketing, 1(2), 65-77.
Wells, A. J. (1988). Variations in Mothers` Self-Esteem in Daily Life. Journal of Personality and Social Psychology, 55, 661-668.
Wells, L. E., & Marwell, G. (1976). Self-Esteem: Its Conceptualization and Measurement: Beverly Hills, CA: Sage.
Wortzel, R. (1979). New Life Style Determinants of Women`s Food Shopping Behavior. Journal of Marketing, 43, 28-29.
Zaichkowsky, J. (1985). Familiarity, Product use, Involvement or Expertise. Advances in Consumer Research, 12(3), 341-352.
Zaichkowsky, J. (1986). Conceptualizing Involvement. Journal of Advertising, 15(2), 4-34. |
