Reference: | 一、中文部份 1.Mark E.Parry ,林宜萱譯(2002),策略行銷管理-發揮產品優勢打入利基市場的高效策略,美商麥格羅‧希爾 2.王東澤(2005),「電子書市場認知與消費傾向之探討」,國立成功大學高階管理碩士在職專班論文 3.王祖康(2001),「以消費者特性、新科技特性探討消費者採用第三代行動通訊服務之關鍵因素研究」,國立台北商業技術學院商學研究所碩士論文 4.方嘉儷(2006),「方法目的鏈模式應用於行動加值服務價值認知差異之研究」,國立成功大學電信管理研究所碩士論文 5.朱怡璇 (2004),「從個體的享樂與實用消費價值,探討廣告訴求呈現、產品功能屬性對廣告說服效果的影響-以科技產品為例」,國立政治大學廣播電視學研究所碩士論文 6.江芳韻 (2000),「我國行動電話服務消費價值之研究--系統行銷策略試擬」國立中正大學電訊傳播研究所碩士論文 7.李萬福(2008),「智慧型手機產品功能重視程度與使用程度關係之研究」,淡江大學管理科學研究所企業經營碩士在職專班碩士論文 8.林曉盈(2004), 「行動加值服務使用者之消費價值、使用動機及使用行為初探」, 國立中正大學電訊傳播研究所碩士論文 9.林曉盈 (2004),「行動加值服務使用者之消費價值、使用動機及使用行為初探」, 國立中正大學電訊傳播研究所碩士論文 10.林國音(2008),「影音娛樂手機之享樂價值研究」,輔仁大學資訊管理學系研究所碩士論文 11.拓墣產業研究所(2009),智慧型手機啟動市場新佈局,拓墣科技 12.連慧雯(2006),「手機廣告用詞對消費者換機意願之研究」,輔仁大學資訊管理學系在職專班碩士論文 13.黃俊英(2000),多變量分析,台北:中國經濟企業研究所 14.游雅雰(2004), 「消費者對於享樂性及實用性屬性廣告訴求相關性之研究-以數位相機為例」國立台灣科技大學企業管理系碩士論文 15.葛樹人(1991),心理測驗學,台北:桂冠圖書公司 16.劉水深(1994),產品規格化與策略運用,台北市,10-67 17.羅文坤(1986),行銷傳播學,三民書局 18.蘇相穎(2007),「產品類型與新奇屬性類型之產品不一致性對產品再認和態度的影響-以消費者創新性為調節變項」,國立政治大學廣告研究所碩士論文 19.蘇玉娙(2009),「消費者對智慧型手機偏好之探討」,國立交通大學管理學院碩士在職專班管理科學組碩士論文 二、英文部分 1.Aaker, D.A. (1991), Managing Brand Equity, The Free Press, New York, NY. 2.Ahtola, Olli T.(1985), “Hedonic and Utilitarian Aspects of Consumer Behaivor: An Attitudinal Perspective”, Advances in Consumer Research, , pp.7-10. 3.Barry J. Babin, William R. Darden and Mitch Griffin (1994),” Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value ,“ The Journal of Consumer Research, 20(4), pp. 644-656 4.Bonoma, T. V. and Shapiro, B. P. (1984), “Evaluating Market Segmentation Approaches, “ Industrial Marketing Management, 13( 4) , pp. 257-268. 5.Batra, Rajeev and Olli T. Ahtola (1990), "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes," Marketing Letters, 2 (2), pp.159-70. 6.Bettman, J. R.(1979), An Information Processing Theory of Consumer Choice, 3th ed.,MA: Addison-Wesley. 7.Deanna S. Kempf (1999), ” Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products,” Psychology and Marketing, 16(1), pp.35-50 8.Donald E. Vinson, Jerome E. Scott and Lawrence M.(1977).” The Role of Personal Values in Marketing and Consumer Behavior,” Journal of Marketing, 41(2), pp.44-50 9.EC Hirschman & MB Holbrook(1982),”Hedonic consumption: emerging concepts, methods and propositions,” The Journal of Marketing, 46(3) ,pp.92-101 10.Engel J. F. and R. D. Blackwell (1982), Consumer Behavior, New York, Dryden Press. 11.Engel, J. F. and H. F. Fiorillo (1982), Market Segmentation: Concepts and Application. N. Y.: Holt, Rinehart & Winston: pp.332-334. 12.Fishbein, M. (1963),“An Investigation of the Relations Between Beliefs about an Object and the Attitude Toward That Object.” Human Relations, 16, pp.233-239. 13.Green, P. E., & Srinivasan(1978),”Conjoint analysis in consumer research:Issue and outlook,” Journal of Consumer Research, 5, pp.103-123 14.Green, P. E., & Srinivasan(1990),”Conjoint analysis in Marketing:New Developments with Implications for Research and Practice,” Journal of Marketing, 54(4), pp.3-17 15.Fischer, Eileen and Stephen J. Arnold (1990), “More than a Labor of Love : Gender Roles and Christmas Shopping,” Journal of Consumer Research, 17 (December), pp.333-345. 16.H Nysveen, PE Pedersen, H Thorbjørnsen(2005), “Intentions to use mobile services: antecedents and cross-service comparisons,” Academy of Marketing Science. Journal, 33(3), pp.330-346 17.Holbrook, Morris B.,(1999), Introduction to Consumer Value, in Morris B. Holbrook (eds) Consumer Value: A Framework for Analysis and Research, Routledge, New York, pp.1-28. 18.Holbrook, Morris B. (1994). The Nature of Customer Value: An Axiology of Services in the Consumption Experience, pp. 21–71 in Service Quality: New Directions in Theory and Practice, Roland T. Rust and Richard L. Oliver, (Eds.), Newbury Park, CA: Sage. 19.Hirschman, E. C. and Holbrook, M. B.(1982),”Hedonic Consumption: Emerging Concepts, Methods and Propositions, “Journal of Marketing, 46, pp. 92-101. 20.Hair, J., et al.(1995). Multivariate Data Analysis with Readings, 4th ed., N.Y.:Macmill-an. 21.Jacoby, Jacob, Jerry Olson, and Rafael Haddock (1971), "Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality," Joumal of Applied Psychology, 55 (December), pp.570-79. 22.Kotler, Philip, (1997), Marketing Management-Analysis, Planning, Implementation, and Control. 9th ed., NJ: Prentice-Hall International, pp.313-314. 23.Mohamed Saber, Nizar Souiden, and Achraf Sellami (2007), “Factors Affecting Consumers’ Adoption of New Wireless Internet Peripherals,” Allied Academies International Conference, 12(1), pp.11-16 24.Potter, W. James; Forrest, Edward; Sapolsky, Barry S.; Ware, William.(1988), “Segmenting VCR Owners,” Journal of Advertising Research, 28(2), pp.29-39 25.R Dhar & K Wertenbroch(2000),” Consumer choice between hedonic and utilitarian goods”, Journal of Marketing Research, 37(1) ,pp.60-71 26.Richins, M. L. (1994). “Valuing things: the public and private meanings, of possessions,” Journal of Consumer Research, 21(December), pp.504-521. 27.Se-Joon Hong, and Kar Yan Tam(2006),” Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services,” Information Systems Research, 17(2), pp.162–179 28.Sheth, J. N., Newman, B. I. & Gross, B. L. (1991a),“Why we buy what we buy: a theory of consumption value,” Journal of Business Research, 22, pp.159-170. 29.Sheth, J. N., Newman, B. I., & Gross, B. L. (1991b), Consumption values and market choices: Theory and applications, South-Western Publishing, Cincinnati. 30.Strahilevitz, Michal A. and George F. Loewenstein(1998), “The Effect of Ownership History on the Valuation of Objects,” Journal of Consumer Research, 25(December), pp.276-289 31.Sethuraman, R, and C Cole (1999), “Factors influencing the price premiums that consumers pay for national brands over store brands,” Journal of Product & Brand Management, 8 (4), pp.340-351. 32.Thomas V. Bonoma and Benson P. Shapiro (2002), “Evaluating market segmentation approaches,” Industrial Marketing Management, 13(4), pp.257-268 33.Voss, K. E., Spangenberg, E. R., Grohmann, B. (2003), “Measuring the hedonic and utilitariandimensions of consumer attitude,” Journal of Marketing Research, 40, pp.310-320. 34.Woods, Walter (1960), "Psychological Dimensions of Consumer Decision, "Journal of Marketing, 24 (1), pp.15-19. 35.Wells, W. D. and David, P., Consumer Behavior, 5t h , John Wiley & Sons,1996, pp.55, pp.139-144, pp.186. 36.Zeithaml, VA(1988),” Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence” Journal of Market - Focused Management, 52(3), pp.2-10 37.Zeithaml, V. A. (1981), “How Consumer Evaluation Processes Differ Between Goods and Services in Marketing of Services.” Chicago:American Marketing Association |