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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/51249


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51249


    Title: 在尼加拉瓜成立泡沫紅茶店
    Business plan: “bubble tea in Nicaragua”
    Authors: 古法蕾
    Valeria de los Angeles Guzman Romero
    Contributors: 吳文傑
    Wu, Jack
    古法蕾
    Valeria de los Angeles Guzman Romero
    Keywords: 尼加拉瓜
    泡沫紅茶
    Date: 2010
    Issue Date: 2011-10-05 14:34:37 (UTC+8)
    Abstract: The Goodies Booth will be a local, innovative and new concept inside one of the most prestigious universities in Managua, Nicaragua that will provide high quality beverage like the famous Bubble Milk Tea Juice which is based on tea and milk in an Asian style. We will use the recipes and syrups from Taiwan/ China for the preparation of our drinks.
    Our booth will be located inside the university campus, which will help to attract different segments from the variety of programs offered at the University and targeting people with a medium to high level of income. The target market is estimated at 6,400 people at this University.
    Our pricing strategy will be implemented by setting standard prices so that people get to know our product, our high quality beverages, and service and most important our penetration strategy the “ready to go or take away drinks”.
    The initial investment and working capital to start the business will be US$15,000; which will be funded from the owner’s capital and a bank loan.
    The Goodies Booth has a positive NPV of US $77,393.66 which indicates that the project is possible and can be a very profitable project in Nicaragua with a great chance of expansion.
    Reference: 1. American University UAM”. Available at: http://www.uam.edu.ni/ 7 April 2011.
    2. “Market of Organic Coffee, Cocoa and Tea in Latin Countries”. Available at: http://www.naturland.de/fileadmin/MDB/documents/Publication/English/Market_SIPPO_a.pdf 15 April 2011.
    3. “Central America Data: Nicaragua Consumes More Coffee”. Available at: http://en.centralamericadata.com/en/article/home/Nicaragua_Consumes_More_Coffee 16 April 2011.
    4. “Nicaragua Central Bank: Nicaragua Anual Report 2010”. Available at: http://www.bcn.gob.ni/publicaciones/anual/memoria/Informe_Anual_2010.pdf 16 April 2011.
    5. “Nicaragua Central Bank: Statistical Yearbook 1010”. Available at: http://www.bcn.gob.ni/en/index.php 16 April 2011.
    6. “Albany Education: Business Level Strategy”. Available at: http://www.albany.edu/faculty/ja0754/bmgt481/lecture4.html 17 April 2011.
    7. “Ministerio Fomento, Industria y Comercio MIFIC”. Available at: http://www.mific.gob.ni/ 17 April 2011.
    8. “Ministerio de Trabajo MITRAB: Act.No.7. Minimum Salary”. Available at: http://www.mitrab.gob.ni/ 17 April 2011.
    9. “Nicaraguan Tourism Board: Preliminary Report 1st Semester 2010”. Available at: www.intur.gob.ni 18 April 2011.
    10. “Embassy of Taiwan in Nicaragua”. Available at: http://www.taiwanembassy.org/mp.asp?mp=337 18 April 2011.
    11. “Comebuy”. Available at: http://www.comebuy2002.com.tw/epaper/epaper.php 25 May 2011.
    12. Moore, Petty, Palich, Longenecker. Managing Small Business An Entrepreneurial Emphasis. South Western, a part of Cengage Learning. 2010.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933056
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933056
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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