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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/51240


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51240


    Title: 金字塔的底層：能創造財富或者只是海市蜃樓？
    Bottom of pyramid : fortune or mirage?
    Authors: 涂勉農
    Tuteja, Manoj
    Contributors: 吳文傑
    Wu, Jack
    涂勉農
    Tuteja, Manoj
    Keywords: 金字塔
    底層
    Date: 2010
    Issue Date: 2011-10-05 14:34:29 (UTC+8)
    Reference: 1. Prahalad, C.K., The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profit. Wharton Business School, 2004.
    2. C.K. Prahalad and Venkat Ramaswamy. The Future of Competition: Creating Unique
    Value with Customers. Harvard Business School Press, 2004.
    3. Hindustan Lever Limited: Levers for Change. Case study, INSEAD, Fontainebleau, France, 1991.
    4. Rama Bij apurkar. “The New, Improved Indian Consumer.” Business World, December 2003.
    5. The exchange rate used throughout this case study is: USD $1.00 = Rs 46.
    6. www.vision.com—Media Coverage 2002: Enabling the poor to build housing:
    7. Pursuing profit and social development together.CEMEX: Homes for the Poor Business case (HBR)
    8. Curtis Valerie, “Health in Your Hands: Lessons from Building Public-Private. Partnerships for Washing Hands with Soap, October 2002, globalhandwashing.org/Publications/Lessons_learntPart1.htm.
    9. Water and Sanitation Program. “Hand Wash India presentation,” www.wsp.org/english/activities/handwashing/vbehal.pdf, April 28, 2003.
    10. India InfoLine, www.indiainfoline.com/comp/vade/mr02.html, March 20, 2003.
    11. Fox, Maggie. “Common disinfectant could breed superbugs.” August 19, 1998, www.nutriteam.com/triclo.htm, April 24, 2003.
    12. International Council for the control of Iodine Deficiency Disorder, www.iccidd.org.
    13. http://www.jaipurfoot.org.
    14. www.mossresourcenet.org/amputa.htm.
    15. U.S. Centers for Disease Control, cited at www.openroads.org.
    16. Master Circular on Branch Licensing, Reserve Bank of India— www.rbi.org.in/index.dll/14?opensection?fromdate=&todate=&s1secid=001&s2secid=1001&storyno=0&archivemode=0.
    17. www.icicisocialinitiatives.org.
    18. www.openfinancemag.com/spring03/story9.html.
    19. www.tcs.com/0_downloads/source/press_releases/200210oct/sbi_ctf.pdf.
    20. www.digitalpartners.org/planet.html.
    21. www.edev.media.mit.edu/SARI/papers/CommunityNetworking.pdf.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    96933032
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096933032
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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