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    题名: 建立行動服務的組織轉變能力: 以展覽規劃者為個案研究
    Building organization change capability for the adoption of the mobile service: a case study of the exhibition organizer
    作者: 羅介壕
    Lo, Chieh Hao
    贡献者: 張欣綠
    Chang, Hsin Lu
    羅介壕
    Lo, Chieh Hao
    关键词: 行動服務
    組織變革
    會展產業
    Organizational Transformation
    Mobile Service
    Change-readiness IT Capability
    MICE
    日期: 2010
    上传时间: 2011-10-05 14:32:43 (UTC+8)
    摘要: 行動科技越來越廣泛地應用在我們的日常生活。不僅使用於溝通方面，對企業活動也有了很大的改變。隨著無線傳輸技術的進步，商業資訊可以立即傳遞到每一個人的手持設備，而不受時間地點的限制。許多公司試著採用這種方便的技術，作為他們新的服務策略。本篇基於Star Model架構的背景，研究公司採用行動服務為一種新的策略時，所應該具備的能力。根據個案研究的結果，我們發現了展覽組織者在採用行動服務應注重的一些關鍵因素：一個良好的IT環境、全組織學習、對市場的快速反應、靈活的結構、彈性流程、良好的訓練體系，以及一個適當的獎勵制度。
    The mobile technology is applied in more and more aspects in our daily life. It is used not only in communication, but also business activities. With the great progress of wireless transmission, commercial information can be delivered to one’s handheld devices immediately, no matter where he or she is. Many companies attempt to introduce such convenient technology as their new strategy to perform their real-time services. Individual-oriented information delivery is also a beneficial function for these companies. This research examined the star-model framework in the context of mobile service as a new strategy. With a case study, we found some critical factors that an exhibition organizer should focus on when implementing a mobile IT project: a good IT environment, company-wide learning, quick response, flexible structure, elastic processes, a good training system, and an appropriate performance-based reward system.
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    描述: 碩士
    國立政治大學
    資訊管理研究所
    97356023
    99
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    数据类型: thesis
    显示于类别:[資訊管理學系] 學位論文

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