政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50979
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    题名: 在台灣崛起中的電子圖書館計劃
    Emergent electronic library project in Taiwan
    作者: 吳寶林
    Chaiyo Ngamviriyapong
    贡献者: 管郁君
    Huang, Eugenia Y.
    吳寶林
    Chaiyo Ngamviriyapong
    关键词: 免費增值商業模式
    長尾理論
    雲端計算
    Freemium Business Model
    Long Tail Theory
    Cloud Computing
    日期: 2010
    上传时间: 2011-09-29 18:20:32 (UTC+8)
    摘要: I. Executive Summary 1
    Introduction 1
    The Company 1
    Market and Opportunities 2
    Financial Considerations 2
    II. Company Overview and Strategy 3
    Our mission 3
    Key to success 3
    Management Team 3
    III. Product Summary 5
    e-Library Service 5
    Knowledge Space Center 6
    Pricing Model 8
    IV. Business Model 10
    V. Market Analysis Summary 11
    Factors contributing to Rapid Diffusion of e-Books in Taiwan since 2010 11
    Overall Internet Shopping and Online shopping Industry in Taiwan 14
    Key Factors boosting market growth rate of our e-Library service 17
    Market Size 18
    Target Market Segmentation 19
    Competitive Analysis 22
    Porter five forces analysis 22

    SWOT Analysis 28

    VI. Business Strategy 31
    Corporate level Strategy 31
    Business-level Strategy 33
    Functional-Level Strategy 34
    VII. Technology 38
    Website 38
    E-payment system 38
    E-Viewer software 38
    Cloud Computing Architecture 39
    VIII. Financial Plan 41
    Performance Indicator 41
    Exit Strategy 41
    Cash Flow Projection 41
    Service Revenue Forecast 43
    S&A Expense budget 44
    Cash Budget 45
    Pro Forma Income Statement 45
    Pro Forma Statement of Cashflow 46
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933058
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0979330582
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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