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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/50976


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50976


    Title: 茶舖商業計畫書
    Tea house business plan
    Authors: 李仁德
    Lee III, Renato W.
    Contributors: 何小台
    Ho, Chester S.
    李仁德
    Lee III, Renato W.
    Keywords: 茶舖
    商業計畫書
    Date: 2010
    Issue Date: 2011-09-29 18:20:29 (UTC+8)
    Abstract: This business plan has been prepared to provide the reader with information about Formosa Tea House, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends.
    Formosa Tea House is a proposed tea house located in the General Manila Area. It will be managed by a seasoned Banker whose love and knowledge of tea leaves will make the transition to owning and running a tea shop as a natural step which was born out of passion. His interest in tea leaves and the proper way of brewing and serving tea was enriched by his stay in Taipei, Taiwan were true tea connoisseurs have enjoyed both the luxury and benefits of tea drinking for decades.
    Formosa Tea House will offer a full range of teas (hot and iced), as well as pastries, premium chocolates, tea accessories, and loose tea for self-brewing and to be enjoyed at home or gifts to friends and love ones. The store will be manned by a master “Teatender” and the proponent has been learning proper brewing techniques for the last six months. All “Teatenders” will be trained in the proper storage, brewing, and serving of each kind of tea.
    Our goal is to provide the finest premium teas and chocolates in the Greater Manila Area in a relaxed and very upscale environment.
    The owners are investing $10,330 of their own money into the business while an additional 6 year loan of $53,633 will be needed to fund initial company operations. Based on the company’s well-researched and conservative sales forecasts, projected sales will be over $190,000 in the first year, with continued moderate increases through year 3. The proponents project a net profit in the first year of over $19,000, with steadily increasing net worth for the foreseeable future.
    1.0 Executive Summary 1
    1.1Mission 3
    1.2 Objectives 3
    1.3 Keys to Success 3
    2.0 Company Summary 4
    2.1 About Manila 5
    2.2 Start-up Summary 6
    2.3 Products 9
    3.0 Market Analysis Summary 10
    3.1 Tea Market 10
    3.2 The Chocolate Market 11
    3.3 Market Size 11
    3.4 Market Segmentation 11
    3.5 Service Business Analysis 12
    3.6 Competition and Buying Patterns 13
    4.0 Strategy and Implementation Summary 14
    4.1 Competitive Edge 14
    5.0 Marketing Strategy 15
    6.0 Sales Strategy 16
    7.0 Sales Forecast 17
    8.0 Financial Plan 20
    8.1 Assumptions 21
    8.2 Break- even Analysis 22
    8.3 Projected Profit and Loss 23
    8.4 Projected Cash flow 26
    8.5 Projected Balance Sheet 29
    8.6. Ratio Analysis 30
    9.0 References 32
    Reference: 1. Official Web Portal, Universal Robina Corporation: C2 A Healthy Balance of Relaxation and Rejuvenation. 2005. Retrieved on February 6, 2011, from National Chengchi University:http://www.universalrobina.com/2005/09/06/c2-a-healthy-balance-of-relaxation-and-rejuvenation/
    2. Official Web Portal, Yahoo Finance: Starbucks Corporation Annual Report (SBUX). 2011. Retrieved March 6, 2011, from National Chengchi University: http://finance.yahoo.com/q/is?s=SBUX&annual
    3. Official Web Portal, Wikepedia: Manila. Retrieved March 6, 2011, from National Chengchi University: http://en.wikipedia.org/wiki/Metro_Manila
    4. Official Web Portal, Metropolitan Manila Land Area and Year of Cityhood By Local Government Units. Metro Manila Development Authority. Retrieved March 6, 2011, from National Chengchi University: http://www.mmda.gov.ph/metromla.html.
    5. Official Web Portal, Confectionary News.Com: Confectioners Can No Longer Rely On Seasonal Sales Boost. Peter Stiff, September 14, 2005. Retrieved March 6, 2011, from National Chengchi University: http://www.confectionerynews.com/Formulation/Confectioners-can-no-longer-rely-on-seasonal-sales-boost
    6. D.Milherou .December, 1999. Chocolate and Biscuit Market in Vietnam.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933047
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933047
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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