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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/50973
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| Title: | 台灣好味文化創意餐飲事業營運企劃書
WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan |
| Authors: | 林彥文
Lin, Sam |
| Contributors: | 何小台
Ho, Chester S.
林彥文
Lin, Sam |
| Keywords: | 台灣好味
餐飲事業
營運企劃書 |
| Date: | 2010 |
| Issue Date: | 2011-09-29 18:20:27 (UTC+8) |
| Abstract: | This business plan has been prepared to provide the reader with information about WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan, including business structure, company goals, projected growth, financial plan, start-up costs, an investment analysis and the industry trends.
WTF (Wonderful Taiwan Flavour) Incorporation is a business entity that provides Taiwanese culture and goods in a restaurant business. It’s a brand new concept and I will bring Taiwanese culture along with this business to overseas, including China, Asia, America and Europe. I tend to re-shape Taiwanese culture with a contemporary, modern food and goods instead of a conventional ways. I’d like to bring these modern Taiwanese flavour to the world.
Focused on quality food, good experience, good service, cultural environment and space to bring the joyfulness to our guests, WTF Inc. will be the first Taiwanese cultural theme restaurant export to overseas. WTF Inc. WTF is seeking seed capital of NT$ 7.12 million for initial company operations. WTF Inc. projects gross sales of NT$ 417.63 million and a net income of NT$94.3 million in year 5, with and NPV of NT$ 19.8 million, a payback within 18 months and an IRR of 84%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds.
I Introduction 1
Vision 2
Mission 2
Company Management 2
KFS (Key Success Factor) 3
Business strategy 4
Strategic Development Plan 4
People management Strategy 8
CRM 14
Business model 14
II Market Analysis 15
Demand 15
Supply 17
Market Segmentation 20
Competitor Analysis 21
SWOT Analysis 26
III Company Strategy 28
Price Strategy 28
Product Strategy 28
Promotion Strategy 30
Place/ Channel Strategy 30
IV Financial Projection 32
Financial Assumption 32
Sales Forecast 32
Investment requirement 33
Financial Statement 34
WTF Inc. Income Statement 34
WTF Inc. Pro Forma Balance Sheet 35
Ratio 35
WTF Inc. Cash Flow 36
WTF Inc. Cash Flow of 1st Store 36
V Conclusion 37
Breakeven Point 37
IRR and NPV 37
Appendix 38
Appendix 1 – Dazzling Café 38
Appendix 2 – Melange Café 38
Appendix 3 – Coffee Ally 39
Appendix 4--Restaurant layout (30 pin) 40
References 41 |
| Reference: | 1. Web pages and information from the industry overview
http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774
http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafe-taipei.html
http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html
2. 餐飲業
http://60.244.127.66/big5/p1215/htm/link/3-3.pdf
3. 98年度電子資訊中程綱要計畫報告http://www.cepd.gov.tw/dn.aspx?uid=9132
4. 經濟部99年中小企業白皮書http://www.moeasmea.gov.tw/ct.asp?xItem=9015&ctNode=748&mp=1
5. 台灣餐飲業現況分析
http://www.cdri.org.tw/ezfiles/0/1000/img/62/04-ch-04.pdf
6. 85度C單店獲利能力
http://www.85cafe.com/html-c/news-20070925.htm |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933026
99 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933026 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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