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    题名: 醫療儀器服務公司:Medi-S創業計畫
    Business plan of a medical instrument service company: Medi-S
    作者: 張耿華
    Chang, Miguel
    贡献者: 林月雲
    Lin, Carol
    張耿華
    Chang, Miguel
    关键词: 醫療儀器
    創業計畫
    日期: 2010
    上传时间: 2011-09-29 18:20:20 (UTC+8)
    摘要: 醫療儀器服務公司:Medi-S創業計畫
    In northern Taiwan region (Taipei city, new Taipei city, Keelung, E-lan, Hualian, TaoYuan, Hsin-Chu), there are 50 hospitals with 60 Magnetic Resonance Imaging (MRI) systems, 200 Computed Tomography (CT) imaging systems, 700 Ultrasounds imagine systems, 250 Flow cytometers and 70 Chemistry analyzers. The manpower required to maintain or repair those instruments is high, and the shortage of manpower is a common problem for medical instrument companies. According to a medical instrument manager, it is estimated 30% shortage on manpower in medical instrument service industry.

    Manpower shortage will cause engineers long over-time and slow response to customer inquiry. Some clinical labs run 24-hour a day and some instruments, like Computed Tomography (CT) imaging system, is operated in emergency room (ER). The business plan is to provide an alternative manpower resource at a competitive price for medical instrument companies. We will offer major two major services: 1.Installation/Relocation 2.Service Contract service and three value-added services including call center service, customer summary report and parts management service to distinguish us from competitors.

    The business plan targets to provide service on five medical instruments: Magnetic Resonance Imaging (MRI) system, Computed Tomography (CT) system, Ultrasound imaging system, Flow Cytometer and Chemistry analyzer. Magnetic Resonance Imaging (MRI) system, Computed Tomography (CT) system and Ultrasound imagining system are medical imagining system and used to diagnose cancers or examine internal body organ structures. Flow cytometers and Chemistry instruments are used to analyze body fluid like blood or urine to determine a disease. The founders in this business plan are five experienced engineers with wealth of knowledge and skills on those instruments.

    The average medical device growth rate from 2005 to 2010 is 5.91% annually, according to Ministry of Economics. We further interview three service managers from leading medical instrument companies; they project the growth rate of their own products are around 10% in average. The future demand for manpower is growing, and Medi-S is a great option for service managers. Service managers in those instrument companies are our primary customers.

    Medical instrument service is carried out by manufactures; they outsource some heavy-duty works such as installation or relocation to a third party. In terms of our target instruments, we found there is one competitor: E-company in CT product line, they also provide manpower service for GE Taiwan. To avoid competition on price, we will promote our value-added service to attract attentions from customers.

    The company, Medi-S, in this business plan will be formed after Chinese lunar New Year in 2012. According to financial projection, Medi-S will have a positive net income on the second year.
    Acknowledgement ii
    List of table and charts v

    1. Executive Summary
    1.1 Business opportunity 2
    1.2 Objective 2
    1.3 Mission 2
    1.4 Key to success 2
    1.5 Preliminary study 3

    2. Company Summary
    2.1 About the company 4
    2.2 Organization structure and management 4
    2.3 Start-Up summary 6

    3. Service Summary
    3.1 Primary service 7
    3.2 Value added services 7

    4 Medical Instrument Market
    4.1 Growing health care business 12
    4.2 Medical instrument market in Taiwan 13
    4.3 Target medical instruments 15
    4.4 Operation model
    4.4.1 Hong Kong model 17
    4.4.2 Taiwan model 17
    4.4.3 Medi-S model 18
    4.5 Competitor analysis 19

    5. Marketing Analysis and Strategy
    5.1 SWOT analysis 21
    5.2 Porter’s Five Force analysis 22
    5.3 Positioning strategy 23
    5.4 Sales strategy 24
    5.5 Service pricing 25
    5.6 Sales and forecast 26
    5.7 Exit strategy 29

    6. Service Quality management
    6.1 Service quality 30
    6.2 Quality indicators 30
    6.3 Continues improvement 33

    7. Financial Analysis
    7.1 Important Assumptions 35
    7.2 Financial Summary 35
    7.3 Projected of Income statement 36
    7.4 Projected Balance Sheet 37
    7.5 Projected Cash Flow 38

    Appendix
    I: Medi-S Customer Satisfaction Survey 40
    II: Executive Summary Report 41

    Reference 42
    參考文獻: Chinese:
    1. Cheng, Chien-Wen, (鄭茜文)，2010, 2010醫療器材產業年鑑,, 工業技術研究院-產業經濟與趨勢研究中心；ISBN:978-986-264-017-3
    2. Chang, Zu-Wei(張紫薇), 2006，台灣觀光醫療產業策略評估-以價值創新為基礎, 台灣大學高階公共管理組4. Chen,Wen-Hua陳文華, 2000, 運用資料倉儲技術於顧客關係管理，能力雜誌，第527期
    3. Karl Albrecht & Ron Zemke , 2005, Service Management, 麥格羅希爾出版，滄海代理，ISBN: 986-157-199-X
    4. Luo, Su-Tan(羅樹棠), 2005, 設備保養系統之績效評估與改善, 台灣科技大學自動化及科技研究所
    5. Yang Mei-Huay,(楊美惠), 2008，台灣發展觀光醫療產業之行銷策略研究, 台灣大學商學研究所
    6. Yuan,I-Cheng(元宜政), 2008, 企業建置客服中心之研究-以某往生集團為例, 中正大學會計與科技所
    English:
    1. Mary M. LoSardo and Norma M Rossi (1993) , AT THE SERVICE QUALITY FRONTIER,, Milwaukee, Wis. : ASQC Quality Press, c1993.ISBN: 0873892097
    2. Tenner, A.R and DeToro, I,J,(1997), Process Redesign: The implementation guides for managers, MASS: Addison Wesley Longman, Reading, ISBN: 0201633914
    Internet:
    1. BD
    http://www.bd.com/scripts/tw/productsdrilldown.asp?CatID=197&SubID=542&siteID=20091&d=&s=tw&sTitle=&metaTitle=%E5%84%80%E5%99%A8%28Research+and+Clinical+Instrumentation%29&dc=tw&dcTitle=Taiwan
    2 Beckman Coulter
    https://www.beckmancoulter.com/wsrportal/wsr/index.htm
    3. Chang, Chun-Jiang(張春江),2007，為品保把關的可靠度工程技術概論
    http://www.acon.com/zh_TW/acon/about_acon/contents_pdf/aconpeople-12/19.pdf
    4. Chen Yi-Ming, 2009，醫療服務國計劃旗艦計畫整體推動成效評估及後續發展策略, http://www.21stcentury.org.tw/uploads/m_file20110110174714.pdf
    5.GE
    http://www.ge.com/products_services/healthcare.html
    6. Hitachi
    http://www.hitachi-hta.com/products
    7. Department of Health, Executive Yuan, ROC
    http://www.doh.gov.tw/CHT2006/DM/DM2_p01.aspx?class_no=2&now_fod_list_no=99&level_no=2&doc_no=445
    8. Daniel Heller, 2004, A review and application of Flow Cytometry
    http://online.physics.uiuc.edu/courses/phys598OS/fall05/FinalReportFiles/DanCytometryReport_Phys598OS_Online2.pdf
    9.Lin, sin-fay (林倖妃),2005，十七年後 台灣老年人口倍增
    http://homepage.ntu.edu.tw/~psc/pop_news9310/101501.htm
    10. Philips
    http://www.healthcare.philips.com/tw_zh/products/index.wpd?link_origin=tw_zh_HC%3Amain%3Aheader-healthcare%3Ahome_main
    11. Siemens
    http://www.medical.siemens.com/webapp/wcs/stores/servlet/StoreCatalogDisplay~q_catalogId~e_-11~a_langId~e_-11~a_storeId~e_10001.htm
    12. Toshiba
    http://www.toshiba-medical.co.jp/tmd/english/products/index.html
    13. TriMark publications, 2007, clinical chemistry analyzers
    http://tw.hintoninfo.com/upload/2008112017189372.pdf
    14. Tourism Bureau, M.O.T.C, ROC
    http://admin.taiwan.net.tw/public/public.aspx?no=315
    15.Yang, Wei-Wen (楊惟雯)，2010，醫務管理I-淺談醫療服務國際化
    http://nmart.pixnet.net/blog/post/21351393
    16 .Zen, chi-chow(曾志超)，2010，陸客來台觀光的現況與未來, National Policy Foundation research report http://www.npf.org.tw/post/2/8128
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933025
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933025
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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