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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/50962

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50962

Title:	果匠創意行銷有限公司創業企劃書 Business plan of fruit master company
Authors:	陳冠宏 Chen, Kuan Hong
Contributors:	何小台 Ho, Chester 陳冠宏 Chen, Kuan Hong
Keywords:	果匠創意行銷 Fruit Master
Date:	2010
Issue Date:	2011-09-29 18:20:18 (UTC+8)
Abstract:	1. EXECUTIVE SUMMARY 2 1.1 OBJECTIVES 4 1.2 MISSIONS 4 1.3 KEYS TO SUCCESS 4 2. COMPANY SUMMARY 5 2.1 COMPANY OWNERSHIP 5 2.2 START-UP SUMMARY 6 3. PRODUCTS AND SERVICES 8 4. MARKET ANALYSIS SUMMARY 9 4.1 MARKET SEGMENTATION 9 4.2 TARGET MARKET SEGMENT STRATEGY 12 5. MARKETING BY INTERNET 13 5.1 DEVELOPMENT REQUIREMENTS 15 6. STRATEGY AND IMPLEMENTATION SUMMARY 16 6.1 SWOT ANALYSIS 16 6.2 MARKETING STRATEGY 21 6.3 SALES STRATEGY 23 6.4 SALES FORECAST 25 7. FINANCIAL PLAN 26 7.1 START-UP FUNDING 27 7.2 BREAK-EVEN ANALYSIS 28
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 97933017 99
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0097933017
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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