政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50961
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51057231      Online Users : 859
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version
    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/50961


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50961


    Title: NATURAL Q 越南市場營運計畫書
    Business plan for launching Natural Q products in Vietnam
    Authors: 黃郁惠
    Huang, Judy
    Contributors: 劉 助
    Liu, James
    黃郁惠
    Huang, Judy
    Keywords: 越南市場
    NATURAL Q
    Date: 2010
    Issue Date: 2011-09-29 18:20:18 (UTC+8)
    Abstract: NATURAL Q 越南市場營運計畫書
    Acknowledgement i
    Table of Contents ii
    1.1 Objectives 2
    1.2 Mission 3
    1.3 Keys to Success 3
    2.1 Company 4
    1. Company Summary 4
    2. Company Ownership 5
    3. Start-up Requirement 5
    2.2 The Market 5
    1. Geographic Location 5
    2. Culture and Government 6
    3. Robust economy 6
    4. Big and Young Population 7
    5. Increasing Purchasing Power: 7
    2.3 Brand and Product 8
    1. Effective 8
    2. Affordable 9
    3. Easy to Use 9
    4. More Variety 9
    3. Market Analysis 10
    3.1 Industry Overview 10
    3.2 The Cosmetic Market 11
    1. Skin care category 11
    2. Imported Cosmetic Product 12
    3.3 Competitor Analysis 13
    1. The brand and product: 15
    2. Distribution channels: 20
    3. Promotion 21
    4. Strategy Analysis 22
    4.1 Entry Strategy Analysis 22
    1. Choosing the right Entry Strategy 22
    2. Entry Strategy Planning 25
    4.2 Competitive Advantage 25
    4.3 Marketing Strategy 26
    1. The Product 26
    2. Packaging 29
    3. Price 30
    4. Target Customer (People) 30
    5. Distribution Channel (Place) 30
    6. Promotion 31
    5. Operations 32
    5.1 Sangeta Management Team 32
    5.2 Representing Agency 32
    6. Financial Planning 33
    6.1 Breakeven Analysis 33
    6.2 Sales Forecast 34
    6.3 Pro Forma Profit and Loss 35
    6.4 Projected Cash Flow 36
    6.5 Pro Forma Balance Sheet 37
    7. Conclusion 38
    8. References 40
    9. Appendix 39
    Reference: References
    1. Nguyen Huu Mai and Serene Sirikhoon. 2008. Cosmetic Market Overview. Cosmetic Market in Vietnam.
    2. International Copyright, U.S. & Foreign Commercial Service and U.S. Department of State. 2008. Foreign investment in Vietnam. Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies.
    3. 駐胡志明市台北經濟文化辦事處，「越南美容、美髮、保養用品市場簡介」，胡志明市，民國99年7月
    4. Giovanni Pisacane. 2009. Cosmetic Regulations. Cosmetics market regulation in Asian countries.
    5. Nation Master. Vietnam Population Pyramid for 2010. <http://www.nationmaster.com/country/vm-vietnam/Age-_distribution>
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933015
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933015
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2779View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback