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政大機構典藏 > 社會科學學院 > 經濟學系 > 國科會研究計畫 > Item 140.119/5096

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/5096

Title:	配價條款
Other Titles:	Meeting Price Clauses
Authors:	廖郁萍
Keywords:	配價條款;低價保證 Meeting competition clause (MCC);Low price guarantee;Price matching
Date:	2000
Issue Date:	2007-04-18 18:27:33 (UTC+8)
Publisher:	臺北市：國立政治大學經濟學系
Abstract:	配價條款是廠商在賣出產品給買方時提供的一個保證:只要買方能找到其他的廠商賣出的價格比較低,則保證退回差價.本文發現此條款使用的一些特性:大多是零售商使用;大多發生於單位價格較高,購買頻率較低的產品;勞務零售商較少使用;消費者,製造商和零售商似乎並不反對此條款;此條款最先盛行於複雜的耐久財,繼而擴展至其他財物. A meeting competition clause (MCC) guarantees a firm`s customers that he will match any competitor`s lower price on identical or nearly identical products. This article finds some essential features of MCCs: they are used most often by retailers of highly priced and infrequently purchased products; they are seldom used by retailers of services; consumers, manufacturers and retailers seem to benefit from the adoption of this clause; and they occur firstly on complex durables, then to other products.
Description:	核定金額：134600元
Data Type:	report
Appears in Collections:	[經濟學系] 國科會研究計畫

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