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    题名: 秘魯之連鎖便利商店
    A convenience store chain in Peru
    作者: 柯賀希
    José Luis Cortés Quiroz
    贡献者: 何小台
    Ho, Chester
    柯賀希
    José Luis Cortés Quiroz
    关键词: 便利商店
    祕魯
    連鎖
    Convenience Store
    Peru
    Chain
    日期: 2010
    上传时间: 2011-09-29 18:20:14 (UTC+8)
    摘要: This analysis shows the possibility of implementing a Convenience Store (CVS) Chain Business in an emerging market in Latin America: Peru. Even though the international financial crisis that started in 2007, and affected the whole economic world, this type of business has demonstrated that some services can do well based on its own competitive advantage that focus on the customer needs.

    Modern cities, with millions of inhabitants suffer from traffic jams, insecurity, lack of time, long distances to go from one place to another, etc. The convenience of providing different types of products and services and the good location that the stores should have are key elements for the success of the CVS business.

    Dividing the analysis into 4 main categories: Commercial, Operational, Organizational and Financial, this project shows that there is still a market niche to consider in an almost 9 million people city like Lima that only hosts a little more than 200 of such a places located in gas stations. The analysis proposed to open two types of places: Internal and External, in order to satisfy the unsatisfied demand that already exists and cover all the possible best locations in town, before international big chains enter there.

    In the long run, the idea is to replicate the experience in other big cities around the Latin America region that are still empty of such business model.
    1. Introduction………………………………………………………………….1

    2. COMMERCIAL PLAN
    2.1 Market Analysis…………………………………………………………………………………….2
    2.2 Market and Consumer Trends……………………………………………………………….2
    2.3 Market Target…………………………………………………………….3
    2.4 Competitor Analysis……………………………………………………..3
    2.5 Positioning Map………………………………………………………….4
    2.6 Market Strategy…………………………………………………………..5

    3. OPERATIONAL PLAN
    3.1 Operations and Demand Analysis…………………………………........10
    3.2 Operative Strategy: Flexibility………………………………………….13
    3.3 Organization Chart……………………………………………………...14
    3.4 Process and Procedures…………………………………………………15

    4. ORGANIZATIONAL PLAN
    4.1 Organizational Structure……………………………………………………………………..21
    4.2 Company Direction……………………………………………………..21
    4.3 Working Conditions & Salaries………………………………………...25
    4.4 Legal and Corporate Aspects…………………………………………...26

    5. FINANCIAL PLAN
    5.1 Income Forecast………………………………………………………………………………….28
    5.2 Outcome Forecast……………………………………………………….30
    5.3 Profit and Loss………………………………………………………….31
    5.4 Cash Flow………………………………………………………………31
    5.5 Investment needs………………………………………………………..32
    5.6 Knowledge Areas……………………………………………………….34
    5.7 Conclusions……………………………………………………………..35

    6. APPENDIX………………………………………………………………...36
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    96933050
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096933050
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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