政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50955
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113451/144438 (79%)
造访人次 : 51288449      在线人数 : 855
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/50955


    题名: 推廣歐洲青年來台旅遊之商業企畫書
    How to Promote Youth Travel Taiwan in Europe
    作者: 龍煥
    Casals, Juan
    贡献者: 吳文傑
    Wu, Jack
    龍煥
    Casals, Juan
    关键词: 旅遊
    travel
    日期: 2008
    上传时间: 2011-09-29 18:20:13 (UTC+8)
    摘要: How to Promote Youth Travel Taiwan in Europe ?
    Youth are the future. The brand which focused on the high spending consumers
    of today is going to run out in the future.
    After some investigation I discovered that the Taiwanese government actively
    promotes Youth travel in Taiwan via the Taiwan Tourism Bureau and the Taiwan
    Youth Commission. These organizations focus primarily on promoting Taiwan
    to geographically close, and culturally similar nations such as Singapore and Japan.
    I believe that Taiwan represents one of Asia`s best kept secrets for European
    youth travelers.
    The European Union has been experiencing consistent economic growth, and
    represents the largest proportion of travel dollars spent relative to other countries
    for overseas travel. The European youth travel market is estimated to be 25% of
    the total travel market. Thus Taiwan remains largely unexplored for European
    youth travelers and awaits the appropriate marketing approach and message.
    Young Adults are the most responsive to mobile marketing and use more email
    over SMS but email use is still very much a need‐to‐have as opposed to a wantto‐
    have.
    Young Adults are a key Iphone owning demographic although not the largest.
    Their social need for significance being higher than younger consumers drives
    them to purchase and use technologies that offer display benefits e.g. Latest
    handsets or camera phone and mobile games to show off handset. At this level
    mobile is competing with auto brands, credit cards and designer brands.
    List of Figures and Tables 4
    Executive Summary 5
    Motivation 8
    Situation Analysis - Youth Traveling 9
    From the Taiwan Perspective 9
    From the European Perspective 11
    Focus Group 16
    Conclusions drawn from the Focus group 19
    Surveys in Europa 20
    In Brief 20
    In Detail 21
    In Summary 27
    Technology Advantage of Taiwan 28
    Smartphones 30
    What is a Smartphone 30
    AdMob Mobile Metrics Report - February 2009 30
    The Current Market Leader - iPhone 34
    iPhone Usage Statistics 35
    Youth & Mobile 38
    Key facts about youth & mobile 38
    Taiwan’s Mobile Environment combined with Smartphones 40
    Conclusion & Start-Up Perspective 42
    References 44
    參考文獻: Table adopted by Economic Forecast, Autumn 2007, by the European Union,
    http://epp.eurostat.ec.europa.eu/portal
    Data adopted by ‘Europe remains a big player in international travel’: 2005; provided by the
    European Union,
    http://epp.eurostat.ec.europa.eu/portal
    Table adopted by ‘How Europeans go on holiday’ 2003, provided by the European Union,
    http://epp.eurostat.ec.europa.eu/portal
    http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=504214&in_pag
    e_id=1770
    http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=504214
    &in_page_id=1770
    http://asia.cnet.com/blogs/infochat/post.htm?id=63004236
    http://arstechnica.com/journals/apple.ars/2008/11/10/iphone-3g-temporarily-trounces-r
    azr-as-top-consumer-phone
    http://money.cnn.com/news/newsfeeds/articles/djf500/200812040446DOWJONESDJ
    ONLINE000411_FORTUNE5.htm
    http://arstechnica.com/news.ars/post/20081204-apple-rim-winners-in-shrinking-smart
    phone-market.html
    http://mic.iii.org.tw/intelligence/
    ProQuest Telecommunications Database
    www.mobileyouth.org
    www.admob.com/metrics.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    96933037
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096933037
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2346检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈