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    題名: 台灣市場品牌寵物事業商業企劃
    Business plan for branding pet shop in Taiwan`s market
    作者: 溫淑茵
    Wun, Ella
    貢獻者: 吳文傑
    Wu, Jack
    溫淑茵
    Wun, Ella
    關鍵詞: 寵物事業
    Pet Shop
    日期: 2010
    上傳時間: 2011-09-29 18:20:08 (UTC+8)
    摘要: I. Executive Summary…………………………………………….3
    I.1 Objectives…………………………………………………….3
    I.2 Mission……………………………………………………….3
    I.3 Keys to Success………………………………………………3
    I.4 The Proposal………………………………………………….4

    II. Company Summary……………………………………………..5
    II.1 The Company…………………………………………………5
    II.2 Company Ownership………………………………………….5
    II.3 History and Background………………………………………5
    II.4 Location……………………………………………………….6
    II.5 The Team……………………………………………………...6
    II.6 Technology…………………………………………………...8
    II.7 Legal Considerations…………………………………………9

    III. Products and Services
    III.1 Product Offering…………………………………………10
    III.2 Pricing Strategy………………………………………….12
    III.3 Distribution Channel……………………………………..13

    IV. Market Analysis
    IV.1 The Market Overview……………………………………16
    IV.2 The Market Demand……………………………………..18
    IV.3 The Market Segment……………………………………..20
    IV.4 Competitive Analysis…………………………………….21
    IV.5 Marketing Strategy……………………………………….25

    V. Financial Plan
    V.1 Startup Expense……………………………………………27
    V.2 5 Year Sales Projection……………………………………27
    V.3 Income Statement………………………………………….27

    VI. Conclusion……………………………………………………….28
    參考文獻: 1. Alexander Osterwalder, Yves Pigneur,
    Business Model Generation, John Wiley & Sons, Inc. 2010
    2. “Pet gets better treatment than people”. China Times Newspaper, August 13, 2007
    3. “Pet dog or cat control blood pressure better than ACE inhibitor. Newswise, Nov 18, 1999.
    4. http://www.moea.gov.tw/
    5. http://www.catwant.com/twpetmarket/petmarket_profile.htm
    6. http://www.jestudio.com.tw
    7. http://www.pet-house.com.tw
    8. http://www.ayumi-dogstyle.com
    9. http://www.ppark.com.tw
    10. http://www.wikipedia.com
    11. http://www.petplus.tw
    12. http://www.moderndogmagazine.com
    13. http://www.doggiegoodie.com
    14. http://www.drharveys.com
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    93933002
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0093933002
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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