政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50880
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51006762      線上人數 : 917
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/50880


    題名: 品牌國際化之關鍵成功因素及挑戰
    The key success factors and challenges for brand business worldwide expansion
    作者: 蔡淑如
    Tsai, Rebecca
    貢獻者: 譚丹琪
    Tan, Dan Chi
    蔡淑如
    Tsai, Rebecca
    關鍵詞: 品牌
    BRAND
    日期: 2010
    上傳時間: 2011-09-29 16:54:54 (UTC+8)
    摘要: 本論文主要探討品牌事業國際擴張的過程中所需面臨的挑戰及其關鍵成功因素探討.本篇研究以神達電腦及其旗下宇達電通為探討的個案. 論文的第一章是PND產業的概要, 引用五力分析來探討其產業競爭力及威脅. 第二章談論Mio的品牌擴展, MITAC 為何要建立Mio品牌, 及其所採用的品牌策略. 第三章論述Mio的國際市場進入策略.第四章為結論與管理意涵. 第五章為研究限制.
    Abstract------------------------------------------------1
    Chapter 1 Introduction----------------------------------2
    1.1 Background------------------------------------------2
    1.2 Research Purposes-----------------------------------3
    1.3 Research Scope -------------------------------------3
    Chapter 2. Literature Review ---------------------------8
    2.1 Five Forces Model ----------------------------------8
    2.2 International Market Entry Strategy ----------------11
    Chapter 3. Industry Overview ---------------------------15
    3.1 GPS Navigation Industry Summary --------------------15
    3.2 GPS Navigation (PND) Industry Characteristics ------16
    3.3 GPS Supply Chain------------------------------------26
    3.4 Major Players of PND Manufactures-------------------31
    3.5 The PND Market Overview ----------------------------40
    Chapter 4 The Development of Brand Business Mio --------45
    4.1 The Birth of Mio -----------------------------------45
    4.2 The Taiwan Market-----------------------------------47
    4.3 The Western Europe market --------------------------52
    4.4 The North America Market --------------------------54
    4.5 The Rest of Other World Market ---------------------61
    Chapter 5 Analysis -------------------------------------64
    5.1 Key Success Factors of Mio -------------------------64
    5.2 Comparison of Mio Business Expanding Into Global Market
    5.3 The Challenge of Brand Development -----------------69
    Chapter 6 Conclusion -----------------------------------72
    6.1 Research Structure ---------------------------------72
    6.2 Research Limitation --------------------------------73
    6.3 Managerial implication -----------------------------73
    Reference ----------------------------------------------76
    參考文獻: chinese reference :
    1.董國棟 (2005)製藥公司之亞洲進入策略探討
    english reference :
    1. Anderson E. and Gatignon H., " Model of Foreign entry: A transaction cost analysis and propositional Business Studies17 (1986) pp 1-26
    2.Bain J.S. (1986) Industrial Organization
    3.Barney J.B. (1986)" Strategic factor markets : Expectations , luck and business strategy" Management Science, 32, pp 1512-1514
    4. Brouthers K.D. and Brouthers L B., " Acquisition or Greenfield Start-UP?` Strategic Management Journal 21 (2000) pp 89-97
    5. Christensen C.R., Andrews K.R., Bower J.L., Hamermesh G., and Porter M.E. (1980) Business Policy Text and Cases
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    96932053
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096932053
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2268檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋