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| Title: | 電子商務、市場導向、出口承諾與出口績效之關係： 以大陸中小企業為例
B2B e-commerce, market orientation, export commitment and export performance： an empirical examination of SMEs in China |
| Authors: | 陳雅君
Chen, Ya-Chun |
| Contributors: | 簡睿哲
Jean, Ruey Jer
陳雅君
Chen, Ya-Chun |
| Keywords: | 電子商務
市場導向
出口承諾
出口績效
B2B electronic market
Market Orientation
Export Commitment
Export Performance |
| Date: | 2010 |
| Issue Date: | 2011-09-29 16:37:07 (UTC+8) |
| Abstract: | 無
Attracted by the promise of greater market exposure and increase revenues, some firms have adopted B2B electronic market to expand international markets. However, do firms reap export performance benefits of increased extent of B2B electronic market? Besides, what accounts for different export performance, in other word, under what conditions, the extent of exporters’ B2B electronic market adoption will have positive effects on export performance?
Drawing from resource based view; this study develops a conceptual framework which links the relationship between the extent of exporters’ B2B electronic market adoption and export performance. And then, analyzing the data collected from in-depth interview with managers in China, the study propose several propositions in the linkages between the adoption of B2B electronic market, market orientation, export commitment and export performance.
The results concluded in the following statement. Firstly, the greater extent of usage of B2B electronic market, the better the exporters’ export performance. Furthermore, both market orientation and export commitment moderate the relationships between the extent of exporters’ B2B electronic market and export performance.
Overall, we found that the greater the firm’s market orientation, the greater is the influence of B2B electronic market on export performance. Additionally, the greater the firm’s export commitment, the greater is the influence of B2B electronic market on export performance. |
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| Description: | 碩士
國立政治大學
國際經營與貿易研究所
98351031
99 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098351031 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營與貿易學系 ] 學位論文
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