English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51034699      Online Users : 910
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/50724
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50724


    Title: 探討影響流通履歷食品購買意願之人格特質—運用3M階層模式
    The influence of personality on purchase intention of the food with traceability system —an application of 3M model
    Authors: 朱敏曄
    Contributors: 張愛華
    朱敏曄
    Keywords: 流通履歷
    食品履歷
    人格特質
    3M階層模式
    Date: 2010
    Issue Date: 2011-09-29 16:31:27 (UTC+8)
    Abstract: 近年來層出不窮的食品安全事件,引發消費者對於食品安全的恐慌與關切。我國經濟部商業司為了降低消費者對食品安全的疑慮、建立消費者信心,正積極推動「加工食品流通履歷追蹤計畫」。由於該計畫尚屬於發展階段,為了能夠提升消費者對於流通履歷食品的需求以督促食品業者積極建立流通履歷,因此,本研究從消費者端進行研究,深入探討影響流通履歷食品購買意願的因素,以找出讓消費者願意購買流通履歷食品的方法。

    本研究首先依據Mowen(2000)的3M模式,整合人格特質及行為意圖,以建立流通履歷食品購買意願的階層模式,接著以問卷調查的方式,衡量各個人格特質,最後運用結構方程模式分析,找出影響流通履歷購買意願的因素,並研究這些因素之間的關係。本研究重要的結果發現如下:

    基本人格特質中的外向性、開放性、嚴謹性及物質資源需求對於學習需求有正向的影響,此外,物質資源需求對於健康動機有負向的影響,身體資源需求對於健康動機則有顯著正向的影響。學習需求與健康動機進一步對食品安全關心度及流通履歷知覺品質有正向的影響。食品安全關心程度與流通履歷知覺品質則又進一步對於流通履歷食品購買意願有正向的影響。

    由於過去研究關於履歷食品購買意願的影響因素,尚未探討至更深層的人格特質因素,因此希望透過本研究,能夠瞭解人格特質與流通履歷食品購買意願之關係,了解消費者對流通履歷食品的認知與需求,以提供政府或業者推廣流通履歷食品參考。
    Reference: 一、 中文部分
    1. 田旭欽(2009)。台灣地區農產品推動產銷履歷影響因素。國立高雄第一科技大學運籌管理所碩士論文。
    2. 余佩穎(2009)。人格特質與環保意識對消費者綠色產品之價值、態度及行為形成之研究: 3M階層模式之應用。國立成功大學企業管理學系碩博士班論文。
    3. 沈聰益(2002)。人格五因素模式預測保險業務員銷售績效的效度─NEO-PI-R量表之跨文化檢驗與人際特質架構之實證探討。國立交通大學經營管理研究所博士論文。
    4. 邱皓政(2003)。結構方程模式 : LISREL的理論、技術與應用。台北市:雙葉書廊。
    5. 林鎗元(2006)。台灣生產履歷茶葉購買意願之研究。亞洲大學經營管理學系碩士論文。
    6. 張永春(2005)。消費者對食品產銷履歷之願付價格研究。國立中興大學應用經濟學系所碩士論文。
    7. 陳志成(2006)。食品安全資訊價值之研究-以國產牛肉產銷履歷為例。國立中興大學應用經濟學系所博士論文。
    8. 陳皎眉、林宜旻、孫富珍、孫旻暐、張滿玲合著(2009)。心理學。台北市:雙葉書廊,307。
    9. 陳淑燕(2008)。屏東地區消費者對產銷履歷行動條碼農產品消費行為意圖之研究-以台糖安心豚為例。屏東科技大學農企業管理系所碩士論文。
    10. 張雅雯(2007)。消費者對豬肉產銷履歷願付價格之研究。國立中興大學行銷學系所碩士論文。
    11. 游孟娟(2009)。國內推行食品履歷消費者接受度之研究。臺中技術學院流通管理系碩士論文。
    12. 黃宏欽(2008),產銷履歷制度農產品消費者行為意向與通路選擇類型之研究。屏東科技大學農企業管理系所碩士論文。
    13. 黃芳銘(2007)。結構方程模式理論與應用。台北市:五南。
    14. 黃堅厚(1999)。人格心理學。台北市:心理出版社,268。
    15. 經濟部商業司(2008)。2008年台灣物流年鑑。台北市:經濟部,323-325。
    16. 鄭汎原(2008)。知識程度與價格對產銷履歷食品購買意圖之影響。國立高雄應用科技大學資訊管理系碩士論文。
    17. 潘俊宏(2007)。消費者對養殖漁產品產銷履歷願付價值之衡量。國立臺灣海洋大學應用經濟研究所碩士論文。
    18. 賴鴻慶(2008)。消費者對產銷履歷農產品認知、態度及購買意願之研究,屏東科技大學農企業管理系所碩士論文。
    二、 英文部分
    1. Allport, G. W. (1961). Pattern and growth in personality. New York: Holt, Rinehart and Winston, 365.
    2. Allport, G. W., & Odbert, H. S. (1936). Trait-names: A psycho-lexical study. Psychological Monographs, 47 (1, Whole No. 211).
    3. Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Marketing Research, 26, 74-94.
    4. Bollen, K. A. (1989). Structural equations with latent variables. New York: Wiley.
    5. Boonghee Yoo & Seung-Hee Lee. (2009). Buy genuine luxury fashion products or counterfeits? Advances in Consumer Research - North American Conference Proceedings, 36, 280-286.
    6. Boulding, W., Karla, A., Staelin, R. & Zeithaml, V. A. (1993). A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30(1), 7–27.
    7. Browne, M. W., & Mels, G. (1990). RAMONA user’s guide. Columbus: Department of Psychology, Ohio State University.
    8. Bristow, D. N., & Mowen, J. C. (1998). The consumer resource exchange model: Theoretical development and empirical evaluation. Marketing Intelligence and Planning, 16(2), 90-99.
    9. Buss, A. H. (1988). Personality: Evolutionary heritage and human distinctiveness. Hillsdale, N. J.: Lawrence Erlbaum Associates.
    10. Butt, S., & Phillips, J. G.(2008) Personality and self reported mobile phone use. Computers in Human Behavior. 24(2).346-360
    11. Carman, J. M. (1990). Consumer perceptions of service quality:an assessment of the SERVQUAL dimensions.Journal of Retailing, 66, 33–55.
    12. Carver, C.S., & Scheier M. F. (1990). Origins and functions of positive and negative: A control-process view. Psychological Review, 97(1), 19-35.
    13. Cattell, R. B. (1943). The description of personality: Basic traits resolved into clusters. Journal of Abnormal and Social Psychology, 38, 476-506.
    14. Costa, P. T., Jr. & McCrae R. R. (1985), The NEO personality inventory manual. Odessa, FL: Psychological Assessment Resources.
    15. Costa, P. T., Jr. & McCrae R. R. (1992). NEO PI-R professional manual. Odessa, FL: Psychological Assessment Resources, Inc.
    16. Davies, Mark A. P. (2001). Perceived information quality: An information processing perspective. Journal of International Consumer Marketing, 13(4), 29-50.
    17. Doyle, Pat & Brannick, Teresa (2003). Towards developing a food safety model: An insider research approach. Irish Journal of Management, 24(2), 38-54
    18. Eysenck, H. J. (1947). Dimensions of personality. London: Routledge & Kegan Paul, 28-30.
    19. Freud, S. (1964). New introductory lectures, In the Standard Edition of the Complete Works of Freud, 22, James Strachey (ed.). London: Hogarth Press.
    20. Hair, J. F., Anderson, R. E., Tatham R. L., & Black, W. C. (1998). Multivariate and data analysis (5th ed). Prentice Hall International:UK.
    21. Jaideep, Sengupta. (1998). Special session summary perspectives on attitude strength, in Advances in Consumer Research , 25, eds. Joseph W. Alba & J. Wesley Hutchinson, Provo. UT : Association for Consumer Research, 63-64.
    22. Jöresskog, K. G., & Sörbom, D. (1989). LISREL 7: A Guide to the program amd application. Chicago: SPSS Inc.
    23. Lastovicka, J. L. (1982). On the validation of lifestyle traits: A review and illustration. Journal of Marketing Research, 19(1), 126-138.
    24. Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990). Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective. Journal of Marketing, 54(3), 54-67.
    25. Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50, 370-396.
    26. McClelland, D. C. (1955). Some social consequences of achievement motivation, in M. R. Jones (ed.), Nebraska Symposium on Motivation, 3. Lincoln: University of Nebraska Press.
    27. Mehrabian A. & Russell, J. (1974). An Approach to Environment Psychology. MA: MIT Press.
    28. Monroe, K. B. & Krishanan R. (1985). The effect of price on subjective product evaluations, in J. Jacoby and J. Olson (eds.), The Perception of Merchandise and Store Quality, Lexington Books, 209-232.
    29. Moorman, Christine & Matulich, Erika (1993). A model of consumers` preventive health behaviors: The role of health motivation and health ability. Journal of Consumer Research, 20 (2), 208-228.
    30. Mowen, J. C. & Spears, N. (1999). A hierarchical model approach to understanding compulsive among college students. Journal of Consumer Psychology, 8(4), 407-430.
    31. Mowen, J. C. (2000). The 3M model of motivation and personality theory & empirical applications to consumer behavior. Boston, Mass.: Kluwer Academic Publishers.
    32. Murray, A. H. (1938). Exploration in Personality. New York: Oxford Press.
    33. Norman, W. T. (1963). Toward an adequate taxonomy of personality attributes: replicated factor structure in peer nomination personality ratings. Journal of Abnormal and Social Psychology, 66(6), 574-583.
    34. Parasuraman, A., Zeithaml, V. & Berry, L. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46.
    35. Paunonen, S. V. (1998). Hierarchical organization of personality and prediction of behavior.” Journal of Personality and Social Psychology, 74(2), 538-556.
    36. Schiffman, L. G. and Kanuk, L. L. (2000). Consumer Behavior, 7th. Prentice Hall, Inc.
    37. Stair, R. M. (1992). Principles of information systems : A managerial approach. Boston, Mass.: Boyd & Fraser Publishing Co. 6
    38. Steiger, J. H. (1989). EZPATH: A supplementary module for SYSTAT and SYSFRAPH. Evanston, IL: SYSTAT.
    39. Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207-217.
    40. Tupes, E. C. & Christal, R. E. (1958). Stability of personality trait rating factors obtained under diverse conditions. USAF WADC tech. Note No.58-61.
    41. Zeithaml, V. A. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.
    42. Zuckerman, M. (1979). Sensation seeking: Beyond the optimum level of arousal. Hillsdale. NJ: Lawrence Erlbaum.
    三、 網路資源
    1. 行政院農業委員會(無日期)。產銷履歷怎麼做。台灣農產品安全追溯資訊網。取自http://taft.coa.gov.tw/ct.asp?xItem=6&ctNode=206&role=A。
    2. 行政院農業委員會(無日期)。國際食品追溯現況介紹。台灣農產品安全追溯資訊網。取自http://taft.coa.gov.tw/ct.asp?xItem=921&ctNode=252&role=C。
    3. 行政院衛生署食品藥物管理局(無日期)。認識食品追溯。行政院衛生署加工食品追溯網。取自http://tfts.firdi.org.tw/BaseInfo.aspx。
    4. 阿福(2010年7月26日)。FY99年度加工食品流通履歷追蹤系統商業試營運廠商徵求說明會【加工食品流通履歷追蹤計畫部落格文字資料】。取自http://blog.xuite.net/rfidfood/blog/36315296。
    5. 許輔(2007年3月30日)。食品追溯的發展與趨勢。行政院衛生署食品資訊網。取自http://food.fda.gov.tw/FoodNew/library/KnowledgeDetail.aspx?idCategory=126&KnowledgeID=98。
    6. Food Marketing Research and Information Center (FMRIC) (2008). Handbook for introduction of Food Traceability Systems (Guidelines for Food Traceability).取自http://www.fmric.or.jp/trace/en/handbook_traceability_en.pdf .
    Description: 碩士
    國立政治大學
    企業管理研究所
    94355038
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094355038
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback