| Reference: | 中文文獻
丁源宏 ( 1999)。不同媒介特性,廣告訴求與產品涉入度對於廣告效果影響之探討-比較平面媒體與網際網路。國立中山大學傳播管理研究所碩士論文。
今川淳、林住昌弘、多田正仁、沙子一雄 (1989)。感性消費、理性消費─你是哪一種消費者？。（鄭美秀譯）。臺北：業強出版社。
王琳（2005）。blog訊息信任影響口碑說服效果之研究。國立臺灣科技大學企業管理學系研究所碩士論文。
朱怡璇（2005）。從個體的享樂與實用消費價值，探討廣告訴求呈現、產品功能屬性對廣告說服效果的影響－以科技產品為例。國立政治大學廣播電視學研究所。
池嘉敏（2004）。網路口碑來源可信度對線上購買意圖之影響－以線上拍賣網站為例。國立臺灣科技大學企業管理學系研究所碩士論文。
吳志正、許碧芬（2001）。社會交易理論與雙面訴求廣告對消費者購買意願之影響。中華管理評論，4(2)，51-60.
吳忠翰（2008）。網路口碑的訊息訴求與情緒對消費者信任與購買意圖的影響。國立中山大學傳播管理研究所碩士論文。
吳芳彥（2002）。廣告訴求廣告效果之影響─以休旅汽車廣告為例。國立台北大學企業管理學系研究所碩士論文。
呂玉華（1990）。「產品特質」、「資訊價值」與「企業行銷策略」關係之研究。國立政治大學企業管理學系研究所碩士論文。
林原申（2008）。以認知性與情緒性因素探討網路口碑對消費者決策之影響。國立政治大學企業管理研究所碩士論文。
Stiff, J. B. and Mongeau, P. A.(2003). Persuasive Communication, 2nd edition.New York: Guilford Press.
Swan, J. E. and Combs, L. J. (1976). Product Performance and Consumer Dissatisfaction：A New Concept. Journal of Marketing Research, 40(April), 25-33.
Thomas, G.M.(2006). Building the buzz in the hive mind. Journal of Consumer Behavior, 4(1), 64-72.
Thomas, J. B., Peters, C. O., & Tolson, H. (2007). An Exploratory Investigation of the Virtual Community MySpace.com. Journal of Fashion Marketing and Management, 11 (4), 587-603.
Voss, K. E., Spangenberg, E. R., & Grohmann B. (2003). Measuring the Hedonic and Utilitarian Dimensiions of Consumer Attitude. Journal of Marketing Research, XL(August), 310-320.
Warrington, T. B., & Anamaria, N. J. (2000). Building trust to develop competitive advantage in e-business relationships. Competitiveness Review, 10(2), 160-168.
Wathen, C.N.,& Burkell, J. (2002). Believe it or not: Factors influencing credibility on the Web. Journal of the American Society for Information Science and Technology, 53 (2), 134–144.
Westbrook, R.A（2000）, Product/consumption-based affective responses and postpurchase process, Journal of marketing research, 24(3),258-270.
Wilson, R. D. (1976). An Empirical Evaluation of Comparative Advertising Messages: Subjects’ Responses on Perceptual Dimensions. Advances in Consumer Research, 3(1), 53-57.
Wilson, E. J. & Sherrell, D. L. (1993). Source Effects in Communication and Persuasion Research: A Meta-Analysis of Effect Size. Journal of Academy of Marketing Science, 21(2), 101-112.
林璟倍（2004）。網站特徵對網路口碑說服力效果影響之研究－比較訊息所處位置之差異。元智大學企業管理學系研究所碩士論文。
Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(3), 341-352.
Zaichkowsky, J. L.(1986). Conceptualizing Involvement. Journal of Advertising, 15(2), 4-15.
Zaichkowsky, J. L.(1994). Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, 23(4), 59-70.
Zeithaml, V. A., Berry, L. L. and Parasuraman, A.(1993). The Nature and Determinants of Customer Expectations of Service. Journal of the Academy of Marketing Science, 21 (Winter), 1-12.
柯菁菁（2007）。網路口碑對消費者產品態度及購買意願影響之研究。國立中山大學傳播管理研究所碩士論文。
留淑芳（2003）。網路口耳相傳訊息特性及接受者行為特質對態度形成之影響。國立台灣大學商學研究所博士論文。
祝鳳岡（1988）。「廣告理性訴求策略」之策略分析。廣告學研究，8，1-26。
許仕勳（2007）。網路口碑與產品資訊品質對品牌信任的影響：推敲可能性模式之應用。國立成功大學企業管理學系研究所碩士論文。
許庭彰（2009）。網路口碑正負面訊息之抵銷效果對於消費者產品評價之影響─以來源可信度作為干擾變數。國立台北科技大學商業自動化與管理研究所碩士論文。
陳建翰（2002）。產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討。國立東華大學企業管理學系研究所碩士論文。
游文憲（2003）。廣告訴求、產品涉入程度與品牌知名度對廣告效果的影響。國立台北大學企業管理學系研究所碩士論文。
黃家蔚（2003）。促銷方式、產品涉入程度與促銷情境對消費者品牌評價與購買意願之影響。國立成功大學企業管理學系研究所碩士論文。
廖川瑩（2005）。網路口碑宣傳與消費者正面情緒之形成：以網路留言版為例。臺灣大學國際企業學研究所碩士論文。
廖榮文（1998）。品牌概念形象與廣告訴求對廣告效果之影響。東吳大學企業管理學系研究所碩士論文。
榮泰生（1999）。消費者行為。臺北：五南圖書。
劉倉賓（1997）。產品廣告訴求、涉入程度及高、低自我監控對廣告效果的影響。國立交通大學管理科學研究所碩士論文。
樊志育（1990）。廣播電視廣告學。臺北：三民書局。
鄭思宏（2005）。虛擬社群之網路口碑效果---以網路讀書會為例。國立中山大學傳播管理研究所碩士論文。
羅文坤（1986）。行銷傳播學。臺北：三民書局。
鐘寬仁（1988）。雙面訴求與單面訴求廣告效果比較之研究-在不同產品涉入度與不同訊息負荷量情況下。國立交通大學管理科學研究所碩士論文。
邱俊龍（2004）。消費者類型與產品涉入度對手機購買決策時理性思考、情感歷程及態度的影響。東吳大學心理學系研究所碩士論文。
英文文獻
Aaker, D. A.(1996). Measure Brand Equity Across Product and Markets. California Management Review, 38(3), 102-120.
Allen, M. (1998). Comparing the persuasive effectiveness of one- and two-sided messages. In M. Allen and R. Preiss (Eds.), Persuasion: Advances through meta-analysis (pp. 87-98). Cresskill, NJ: Hampton Press Inc.
Apsler, R., & Sears, D. O. (1968). Warning, Personal Involvement, and Attitude Change. Journal of Personality and Social Psychology, 9(2), 162-166.
Armstrong, A. & Hagel, John III.(1995). Real Profits from Virtual Communities. The McKinsey Quarterly, 3,127-141.
Arndt, J. (1967), Role of Product-Related Conversations in the Diffusion of a New Product, Journal of Marketing Research, 4(1), 291-295.
Barry, B. L(1985). Word of Mouth: The Indirect Effect of Marketing Efforts. Journal of Advertising Research ,25(3), 31-39.
Bettinghaus, E. P. & Baseheart, J. R. (1969). Some specific factors affecting attitude change. Journal of Communication, 19(3), 227-238.
Blackwell, D. R., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior, 9th ed.. Harcourt, Inc.
Bone, P. F.(1995). Word-of-Mouth Effects on Short-term and Long-term Product Judgments. Journal of Business Research, 32 , 213-223.
Brinol, P., Petty, R. E. & Tormala, Z. L.(2004). Self-Validation of Cognitive Responses to Advertisment. Journal of Consumer Research, 30, 559-573.
Bristor, J. M. (1990). Enhanced Explanations of Word of Mouth Communications: The Power of Relationships. Research in Consumer Behavior, 4, 51-83.
Chatterjee, P. (2001). Online review: do consumers use them? Advances in Consumer Research, 28, 129–133.
Cheung, M. Y., Luo,C. , Sia, C. L., & Chen, H. (2009). Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. International Journal of Electronic Commerce, 13 (4), 9–38.
Cohen, J. B.(1983). Involvement and You: 1000 Great Ideas. In Richard P. Bagozzi and Alice M. Tabout (ed.). Advances in Consumer Research, 10, 325-328, Ann Arbor: Association for Consumer Research.
Crowley, A. E. & Hoyer, D.(1994). An integrative framework for understanding two-sided persuasion. Journal of Consumer Research, 20(4), 561-574.
Day, G. S. (1971). Attitude Change, Media, and Word of Mouth. Journal of Advertising Research, 11(6), 31-40.
Dhar, R. & Wertenbroch, K.(2000). Consumer Choice Between Hedonic and Utilitarian Goods. Journal of Marketing Research, 37(1), 60-71.
Doh, S.J. , & Hwang, J.S.(2009). How consumer evaluate eWOM (Electronic Word-of-Mouth) messages. CyberPsychology & Behavior, 12(2), 193-197.
Eisend, M. (2006). Two sided advertising: A meta-analysis. International Journal of Research in Marketing, 23 (2), 187-198.
Ellison ,G. & Fudenberg,D.(1995). Word-of-Mouth Communication and Social Learning. The Quarterly Journal of Economics, 93-125.
Engel, J., Kegerreis, R., & Blackwell, R. (1969). Word-of-Mouth Communication by the Innovator. Journal of Marketing, 33(July), 15-19.
Engel, J.F., Blackwell, R. D., & Miniard, P. W. (1990). Consumer Behavior. Orlado: The Dryden Press
Frenzen, J. & Nakamoto, K. (1993). Structure, Cooperation, and the Flow of Market Information. Journal of Consumer Research, 20(3), 360-375.
Gelb, B. D., & Sundaram, S. (2002). Adapting to Word of Mouse. Business Horizons, 45(4), 21-26.
Gelb, B., & Johnson, M. (1995). Word-of-mouth communication: Causes and consequences. Journal of Health Care Marketing, 15(3), 54-58.
Gladwell, M. (2000). The Tipping Point, Boston: Little, Brown and Co.
Golden, L. L. & Alpert, M. I. (1987). Comparative analysis of the relative effectiveness of one and two sided communication for contrasting products. Journal of Advertising, 16(1), 18-25.
Goldsmith, R. E. & Horowitz, D. (2006). Measuring Motivations for Online Opinion Seeking. Journal of Interactive Advertising, 6 (2), 1-16.
Goldsmith, R. E. (2006). Electronic Word-of-Mouth. Encyclopedia of E-Commerce, E-Government and Mobile Commerce, Mehdi Khosrow-Pour, Ed., Hershey, PA: Idea Group Publishing, forthcoming.
Goldsmith, R.E. & Emmert, J. (1991). Measuring Product Category Involvement: A Multitrait-Multimethod Study. Journal of Business Research, l23, 363-371.
Hansen, H. ,& Singh, S.(2009). Word-of-mouth and Consumer Choice Behavior: More on Message and Dispatcher Effects. Advances in Consumer Research- Asia-Pacific Conference Proceedings, 8, 171-174.
Hennig-Thurau, T. & Walsh, G. (2003). Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8(2), 51-74
Hennig-Thurau, T. , Gwinner, K. P., Walsh, G. , & Gremler, D. D. (2004). Electronic Word-of-mouth via Consumer-opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? Journal of Interactive Marketing, 18 (1), 38-52.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17 (4), 454-462.
Hirschman, E. & Holbrook, M. B.(1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
Houston, M. J. and Rothschild, M. L., (1977). A Paradigm for Research on Consumer Involvement. Unpublished paper 11-77-46, University of Wisconsin-Madison.
Hovland, C. I., Janis,I. K. , & Kelley, H. H (1953). Communication and Persuasion, New Haven, CT: Yale University Press.
Hughes, M. (2005). Buzz Marketing: Get People to Talk About Your Stuff. New York: Portfolio.
Johnson, T.J. & Kaye, B.K.(2002). Wag the Blog: How Reliance on Traditional Media and Internet Influence Credibility Perceptions of Weblogs among Blog Users. Journalism and Mass Communication Quality, 81(3), 622-642.
Kamins, M. A., Brand, M. J. , Hoeke, S. A . & Moe, J.C. (1989).Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility. Journal of Advertising, 18(2), 4-10.
Katz, E. and Lazarsfeld, P . F.(1955). Personal Influence: The Part Played by People in the Flow of Mass Communications, Glencoe, IL: Free Press.
Keller, K. L.(1991). Memory and Evaluation Effects in Competitive Advertising Environments. Journal of Consumer Research, 17(4), 463-476.
Keller, K. L.(1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing Research, 57(Jan) ,1-22.
Kiecker, P. and Cowles, D.(2001). Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth. Journal of Euro Marketing ,11(2) 71-88.
Kotler, P. H. (1991). Marketing Management: Analysis, Planning, and Control(8th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kotler, P. H. (1994). Marketing Management: An Asian Perspective. Englewood Cliffs, NJ: Prentice-Hall.
Kotler, P. H. (2003). A Framework for Marketing Management. NJ: Prentice-Hall.
Kurgman, H. E.(1962). The Impact of Television Advertising: Learning Without Involvement. Public Opinion Quarterly, 29, 349-356.
Lang, B., Lee, C., & Zwick, R. (1999). Message sidedness at the brand and product form levels: Overcoming the shortcomings of Two-Sided Messages. Advances in Consumer Research, 26 (1), 485–490.
Lastovicka, J. L. (1979). Marketing in Nonbusiness Situation. Journal of Marketing, 43, 11-20.
Lin, Tom M. Y., Luarn, P., & Huang, Y. K. (2005). Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study. The Journal of Academic Librarianship, 31(5), 461-468.
Malaviya, P. , Kisielius,J. & Sternthal,B. (1996). The Effect of Type of Elaboration on Advertisement Processing and Judgment. Journal of Marketing Research, 33(4), 410-421.
Mangold, W. G. (1987). Use of Commercial Sources of Information in the Purchase of Professional Services: What the Literature Tells Us. Journal of Professional Services Marketing, 3(1-2), 5-17.
McQuarrie, E. F. & Munson, M.(1992). A Revised Product Involvement Inventory: Improved Usability and Validity. Advances in Consumer Research, 19, 108-115.
Meyerowitz, B. E., & Chaiken, S. (1987). The Effect of Message Framing on Breast Self-Examination Attitudes, Intentions, and Behavior. Journal of Personality and Social Psychology, 52(3), 550-510.
Negroponte, N. & Maes, P. (1996). Electronic Word of Mouth. Wired, 4.10 (October).
O’Keefe, D. J. (1999). How to handle opposing arguments in persuasive messages: A meta-analytic review of the effects of one-sided and two-sided messages. Communication Yearbook, 22, 209-249
Park, C.W. , Jaworski, B. J. and Maclnnis, D. J. (1986). Strategic Brand Concept-Image Management. Journal of Marketing, 50(Oct), 135-145.
Petty, R. E., Cacioppo, J. T. & Goldman, R.(1981). Personal involvement as a determinant of argument-based persuasion. Journal of Personality and Social Psychology, 41, 847-855.
Phelps, J. E. , Lewis, R. , Mobilio, L. , Perry, D. and Raman, N. (2004). Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email. Journal of Advertising Research, 44 (4), 333-348.
Richard, L. C. & Olson, J. C.(1988). The Role of Involvement in Attention and Comprehension Processes. Journal of Consumer Research, 15(2), 210-224.
Rosen, E. (2000). The Anatomy of Buzz: How to Create Word of Mouth Marketing. New York: Doubleday.
Schiffman, L. G. and Kanuk, L. L. (2000),. Consumer Behavior 7th. New Jersey: Prentice-Hall.
Schindler, R.M. & Bickart, B. (2005) Published ‘word of mouth’: referable, consumer-generated information on the internet, in Haugtvedt, C.P., Machleit, K.A. & Yalch, R. (eds) Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Mahwah, NJ: Lawrence Erlbaum Associates, 35–61.
Schlosser, A. E. (2005). Source Perceptions and The Persuasiveness of Internet Word-of-Mouth Communication. Advances in Consumer Research, 32(1). 202–203.
Sheth, J. (1971). Word-of-Mouth in Low-Risk Innovations. Journal of Advertising Research, 11 (3),15-18.
Siemens, J. C., Smith, S., Fisher, D., & Jensen, T. D. (2008). Product expertise versus professional expertise: congruency between an endorser`s chosen profession and the endorsed product. Journal of Targeting Measurement and Analysis for Marketing , 16 (3), 159–168.
Johar, J. S., & Sirgy, M.J. (1991). Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to use Which Appeal. Journal of Advertising, 20(3), 23-33.
Smith, R. E. and Hunt, S. D. (1978). Attributional Processes and Effects in Promotional Situations. Journal of Consumer Research, 5(3), 149-158.
Snyder, M. & DeBono, K.G. (2003). Appeals to Image and Claims about Quality: Understanding the Psychology of Advertising. Journal of Personality and Social Psychology, 49, 586-597. |
