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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/49699

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49699

Title:	防水MP3播放器 - 業務計劃 AgaMedia Waterproof MP3 player - business plan for AgaMedia
Authors:	史維克 Slawomir Kolodziej
Contributors:	陳春龍 Samuel Chen 史維克 Slawomir Kolodziej
Keywords:	防水MP3播放器 AgaMedia
Date:	2009
Issue Date:	2010-12-08 16:57:11 (UTC+8)
Abstract:	防水MP3播放器 - 業務計劃 AgaMedia Swimming and listening to music – many people enjoy these two activities. But, can they be combined and enjoyed at the same time? Is it possible to listen to your favorite songs while doing boring laps, going back and forth in the swimming pool? I asked these questions many of my friends and classmates. Most of them (I would say 95%) said “no”. Surprisingly, there IS a device that allows swimmers to make swimming more interesting! It has been in the market for OVER 2 years, is made by a big company with good reputation and it can be purchased at quite reasonable price….so, how come so many people don’t know about its existence? The very simple idea explained in this business plan is to increase awareness of a great product and create a promotional and marketing plan for something that has no other way than to be successful.
Reference:	NONE
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 92933059 98
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0097933059
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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