English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50799549      Online Users : 835
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/49541
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49541


    Title: 個人調節焦點與訊息訴求之配適對健康生活意願的影響
    Authors: 陳昭男
    Contributors: 張愛華
    陳昭男
    Keywords: 健康生活意願
    調節焦點
    自我效能
    知覺風險
    Date: 2008
    Issue Date: 2010-12-08 13:24:11 (UTC+8)
    Abstract: 近年來,人們越來越重視健康生活的重要性,除了防止疾病的發生,更希望追求健康生活所帶來的身體健壯以及精力充沛的滿足感,是以本研究從更廣泛性的健康生活定義出發,探究人們對採取健康生活方式之意願為何。
    更由於過去研究甚少針對心理層面來探討健康議題,本研究以調節焦點理論為基礎,探討不同調節焦點傾向的健康訊息框架配適下,造成的說服效果。而由於不同調節焦點的個人其目標導向的不同,在動機層面上會有不同的心理路徑,故本研究最後瞭解不同心理路徑之中介效果為何。

    而本研究結果顯示:
    1. 當健康訴求訊息框架與個人調節焦點配適下,會產生較佳效果的訊息說服效果,個人的健康生活意願也會更強。
    2. 預防焦點傾向之個人,當其接收到預防焦點訴求訊息後,此框架配適會影響個人的知覺風險,進而影響其健康生活意願,屬於「部分中介」。
    3. 促進焦點傾向之個人,當其接收到促進焦點訴求訊息後,此框架配適會影響個人的自我效能,進而影響其健康生活意願,屬於「完全中介」。
    Reference: 1. 尤紹真, 2007, 調節焦點理論對廣告效果之影響研究-以認知需求、產品知識為調節變數, 國立政治大學企業管理學系研究所碩士論文
    2. 施文文, 2004, 以健康信念模式探究大學院校教師健康狀態之影響因素, 國立中山大學醫務管理研究所碩士論文
    3. 姚登元, 2005, 電腦自我效能對ERP系統使用績效影響之研究, 國立中央大學企業管理學系研究所碩士論文
    4. 葛樹人, 1996, 心理測驗學. In (3rd ed.), 台北:桂冠.
    5. 張春興, 1996,教育心理學:三化取向的理論與實踐, 台北市:東華書局
    6. 張淑筵, 2003, 應予學習策略教學對國中生的學習表現與自我效能之影響, 慈濟大學教育研究所碩士論文
    7. 張翔任, 2008, 調節導向在比較性廣告的應用, 國立政治大學企業管理學系研究所碩士論文
    8. 莊惠婷, 2003, 知覺風險對線上購物意願之影響-以女性消費者為例, 國立台北大學企業管理學系研究所碩士論文
    9. 鄭凱達, 2006, 後場資訊在服務廣告中對消費者無形性與知覺風險的影響, 國立中山大學企業管理研究所碩士論文
    10. 黎士鳴, 2000, 酒精暴露,正負向酒精效果預期以及拒酒自我效能感與飲酒行為的關係,國立成功大學行為醫學研究所碩士論文
    11. 陳國文, 2006, 高中學生族群網路使用行為、成癮及戒減自我效能之研究, 國立東華大學企業管理學系碩士在職專班碩士論文
    12. 蕭舜之, 2007, 調節焦點理論廣告效果之影響研究-以文化、自我監控為調節變數:台、日兩國比較觀點, 國立政治大學企業管理學系研究所碩士論文
    13. Aaker, J. L. & Lee, A. Y. (2001), “I seek Pleasures and We Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion”, Journal of Consumer Research, 28(1), 33-49.
    14. Aaker, J. L., & Lee, A. Y. (2006), “Understanding Regulatory Fit”, Journal of Marketing Research (JMR), 43(1), 15-19.
    15. Amit, Z., Weiss,S., Smith, B.R., & Markevitch, S. (2004), “Use of caffeine-based products and tobacco in relation to the consumption of alcohol”, European Addition Research, 10(1), 22-28.
    16. Avnet, T., & Higgins, E. T. (2006), “How Regulatory Fit Affects Value in Consumer Choices and Opinions”, Journal of Marketing Research (JMR), 43(1), 1-1.
    17. Bandura, A. (1977), “Social Learning Theory”, Englewood Cliffs, NJ: Prentice Hall.
    18. Bandura, A. (1982), “Self-efficacy mechanism in human agency”, American Psychologist (37), 122-147.
    19. Bandura, A. (1986), “Social foundations of thought and action: a social cognitive theory”, Englewood Cliffs, N.J. Prentice-Hall, 1986.
    20. Bauer, Raymond A. (1960), “Consumer behavior as risk taking”, In: Cox, Donald F. (Ed.), Risk Taking and Information Handling in Consumer Behavior, Harvard Business Press, Boston, MA, 34-81.
    21. Becker, M. H. (1974), “The Health Belief Model and Personal Health Behavior”, Health Educ. Monogr, 2, 324-508.
    22. Bloch, P. (1984), “The Wellness movement: Imperatives for health care marketers”, Journal of Health Care Marketing, 4(Winger), 9-16.
    23. Bolton, Lisa E., Reed II, Americus, Volpp, Kevine G. & Armstrong, Katrina (2008), “How Does Drug and Supplement Marketing Affect a Healthy Lifestyle”, Journal of Consumeer Research, 34(5), 713-726.
    24. Booth-Kewley, S. & Vickers, R. R. (1994), “Association between major domains of personality and health behavior”, Journal of Personality, 62(3), 281-298.
    25. Bosmans, A. and Baumgartner, H. (2005), “Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not”, Journal of Consumer Research, 32(4), 424-434.
    26. Brazier, J. E., Harper, R., Jones, N. M., O’Cathain, A., Thomas, K. J. Usherwood, T., & Westlake, L. (1992). “Validating the SF-36 health survey questionnaire: new outcome measure ofr primary care”, British Medical Journal, 305(6846), 160-164.
    27. Busch, T. (1995), “Gender differences in self-efficacy and attitudes toward computers”, Journal of Educational Computing Research, 12(2), 147-158.
    28. Chen, A. H., Ng, S. and Rao, A. (2005), “Cultural Differences in Consumer Impatience”, Journal of Marketing Research, 42(3), 291-301.
    29. Chernev, A. (2004), “Goal-Attribute Compatibility in Consumer Choice”, Journal of Consumer Psychology, 14(1/2), 141-15.
    30. Compeau, D.R., and Higgins, C.A. (1995), “Application of Social Cognitive Theory to Training for Computer Skills”, Information Systems Research (6:2), 1995, 118-143.
    31. Cox, Donald F. and Stuart U. Rich (1964), “Perceived Risk and Consumer Decision-Making – The Cases of Telephone Shopping”, Journal of Marketing Research, Vol. 1, No. 4, November 1964, 32-39.
    32. Cox, Donald F. (1967), “Risk Handling in Consumer Behavior-an Intensive Study of Two cases”, In: Cox, Donald F. (Ed.), Risk Taking and Information Handling in Consumer Behavior, Harvard Business Press, Boston, MA, 34-81.
    33. Cunningham, Scott M. (1967), “The Major Dimensions of Perceived Risk”, In: Cox, Donald F. (Ed.), Risk Taking and Information Handling in Consumer Behavior, Harvard Business Press, Boston, MA, 34-81.
    34. Divine, Richard L. & Lepisto, Lawrence (2005), “Analysis of the healthy Lifestyle consumer”, Journal of Consumer Marketing, 22(5), 275-283.
    35. Friedman, R. S., & Förster, J. (2001), “The Effects of Promotion and Prevention Cues on Creativity”, Journal of Personality and Social Psychology, 81(6), 1001-1013.
    36. Gadin, K.G. & Hammarstrom, A. (2002), “Can school-related factors predict future health behavior among young adolescents?”, Public Health, 116(1), 22-29.
    37. Gist, M.E., Schwoerer, C., & Rosen, B. (1989), “Effects of Alternative traning methods on self-efficacy and performance in computer software training”, Journal of Applied Psychology, 74(6), 884-891.
    38. Gochman, D. S. (1982), “Health Motivation in Youngsters: A Longitudinal Replication”, Paper presented at the Annual Meeting of the American Psychological Association. Washington, D.C., 1982.
    39. Gochman, D. S. (1988), “Health Behavior: emerging research perspective”, New York: Plenum Press.
    40. Higgins, E.T., Roney, C.J. R., Crowe, E., & Hymes, C. (1994), “Ideal versus Ought Predilections for Approach and Avoidance: Distinct Self-regulatory System”, Journal of Personality and Social Psychology, 66, 376-386.
    41. Higgins, E. T. (1997), “Beyond Pleasure and Pain”, American Psychologist, 52(12), 1280-130.
    42. Jacoby, J. and Leon B. Kaplan (1972), “The Components of Perceived Risk”, Proceedings of the Third Annual Conference, Ann Arbour, MI, Association for Consumer Research, 382-393.
    43. Jain, S. P., Lindsey, C., Agrawal, N., & Maheswaran, D. (2007), “For Better or For Worse? Valenced Comparative Frames and Regulatory Focus”, Journal of Consumer Research, 34(1), 57-65.
    44. Katja, R., Paivi, A.K., Marja-Terttu, T., & Pekka, L. (2002), “Relationships among adolescent subjectibe well-being, health behavior, and school satisfaction”, Journal of School Health, 72(6), 243-249.
    45. Keller, Punam A. (2006), “Regularoty focus and efficacy of health messages”, Journal of Consumer Research, 33(1), 109-114.
    46. Kirmani, A., & Zhu, R. (2007), “Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge”, Journal of Marketing Research (JMR), 44(4), 688-701.
    47. Kraft, F. & Goodell, P. (1993), “Identifying the health conscious consumer”, Journal of health Care Marketing, 13(3), 18-26.
    48. Kranzler, H.R., Amin, H., Cooney, N.L., Cooney, J.L., Burleson, J.A., Petry, N., & Oncken, C. (2002), “Screening for health behaviors in ambularoty clinical settings: does smoking status predict hazardous drinking?”, addictive Behaviors, 27(5), 737-749.
    49. Lawrence, L., Rubinson, L., (1986), “Self-efficacy as a predictor of smoking behavior in young adolescents”, Addict. Behav. 11, 367–382.
    50. Lee, G.G. & Lin, H. F. (2005), “Customer perceptions of e-service quality in online shopping”, International Journal of Retail & Distribution Management, 33, 2/3.
    51. Louro, M. J., Pieters, R., & Zeelenberg, M. (2005), “Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions”, Journal of Consumer Research, 31(4), 833-84.
    52. Mager, R.F. (1992), “No self-efficacy, no performance”, Training, April, 32-36.
    53. Manning, T. M. (1997), “Defining health behavior in light of related disciplines”, American Journal of Health Behavior, 21(2), 88-9.
    54. Messerer, M., Johansson, SE., & Wolk, A. (2001), “Sociodemographic and health behavior factors among dietary supplement and natural remedy users”, European Journal of Clinical Nutrition, 55(12), 1104-111.
    55. Mitchell, Vincent-W. (1999), “Consumer Perceived Risk: conceptualizations and Models”, European Journal of Marketing, Vol. 33, 163-195.
    56. Nishimura, S. (2004), “Work and ischemic heart diseases”, Journal of the Japan Medical Association, 47(5), 216-221.
    57. Nunnally, J. C. (1978). Psychometric Theory. In. NY: McGraw-Hill.
    58. Peter, J. Paul and Lawrence X. Tarpey (1975), “Comparative Analysis of Three Consumers Decision Strategies”, Journal of Consumer Research, Vol. 2, 29-37.
    59. Murray, K. B. and Schlacter, J. L. (1990), “The impact of services versus goods on consumers’ assessment of perceived risk and variability”, Journal of the Academy of Marketing Science, Vol. 18, No. 1, 51-65.
    60. Pham, M. T. & Higgins, E. T. (2004), “Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions”, Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires, S. Ratneshwar, David Glen Mick, eds., Routledge Available at SSRN: retrieved 04/26/2008 from http://ssrn.com/abstract=571701
    61. Pham, M. T., & Avnet, T. (2004), “Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion”, Journal of Consumer Research, 30(4), 503-518.
    62. Revicki, D., Sobal, J., & DeForge, B. (1991), “Smoking statue and the Practice of other unhealthy behaviors”, Family Medicine, 23(5), 361-364.
    63. Ronis, D. L. (1992), “Conditional Health Threats: Health Beliefs, Decisions, and Behaviors among Adults”, Health Psychol, 11, 127-134.
    64. Roselius, Ted (1971), “Consumer Rankings of Risk Reduction Methods”, Journal of Marketing, Vol. 35, January 1971, 56-61.
    65. Rosenstock, I. M.(1990), “The health belief model: Explaining health behavior through expectancies”, Health Behavior and Health Education. Theory, Research, and Practice. San Francisco:Jossey-Bass.
    66. Ross, I. (1975), “Perceived Risk and Consumer Behavior: A critical review”, Adcances in Consumer Research, Vol. 2, No. 1, 1-19.
    67. Rothman, Alexander J. & Salovey, Peter (1997), “Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing”, Psychological Bulletin, 121(1), 3-19.
    68. Schunk, D. H.(1990), “Goal Setting and Self-efficacy During Self-regulated Learning”, Educational Psychologist, 25, 71-86.
    69. Steptoe, A., & Wardle, J. (2001), “Locus of control and health behavior revisited: a multivariate analysis of young adults from 18 countries”, British Journal of Psychology, 92(Pt 4), 659-672.
    70. Stone, Robert N. and Kjell Gronhaug (1993), “Perceived Risk: Further Considerations for the Marketing Discipline”, European Journal of Marketing, Vol. 27, No. 3, 39-5.
    71. Wood, R., Bandura, A., and Bailey, T. (1990), “Mechanisms governing organizational performance in complex decision-making environments”, Organizational Behavior and Human Decision Process, 46, 181-201.
    72. World Health Organization (WHO) website: (Http://www.sho.int/en/)
    73. Zhao, Guangzhi & Pechmann, Cornelia (2007), “The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns”, Journal of Marketing Research, 44(4), 671-687.
    Description: 碩士
    國立政治大學
    企業管理研究所
    91355051
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0913550511
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    55051101.pdf93KbAdobe PDF2785View/Open
    55051102.pdf111KbAdobe PDF2683View/Open
    55051103.pdf109KbAdobe PDF21009View/Open
    55051104.pdf119KbAdobe PDF2852View/Open
    55051105.pdf176KbAdobe PDF2971View/Open
    55051106.pdf259KbAdobe PDF23087View/Open
    55051107.pdf238KbAdobe PDF21858View/Open
    55051108.pdf295KbAdobe PDF21366View/Open
    55051109.pdf144KbAdobe PDF2836View/Open
    55051110.pdf155KbAdobe PDF21180View/Open
    55051111.pdf151KbAdobe PDF2805View/Open
    55051112.pdf399KbAdobe PDF2830View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback