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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/49522


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    題名: 知識密集服務業價值鏈
    作者: 賴怡寧
    Lai,Yi Ning
    貢獻者: 洪順慶
    賴怡寧
    Lai,Yi Ning
    關鍵詞: 知識密集服務業
    價值鏈
    價值鏈演進
    knowledge intensive service
    value chain
    日期: 2008
    上傳時間: 2010-12-08 13:10:33 (UTC+8)
    摘要: 隨著新經濟時代的來臨，知識與資訊成為創造價值的主要關鍵要素，服務業逐漸取代製造業成為各國經濟發展主流，其中具有高附加價值的知識密集服務業更是各國發展服務業的首要目標。近十年來，台灣服務業的GDP產值約維持在七成左右，已然成為經濟發展重心，自2001年起，台灣知識密集服務業更以高達6.86%的速度成長，高於服務業平均成長率，顯示出市場對於知識密集服務業的需求日增。
    在製造業為經濟發展主流的時期，學術界與企業界大多採取Porter的價值鏈做為企業創價的分析工具，然而時序進入知識經濟時代，已經有越來越多的研究顯示，傳統價值鏈的分析模式，在知識經濟的市場競爭中，已經無法完全滿足企業的需求，據此本研究將針對近幾年知識密集服務業現況、價值鏈相關理論演進做出分析，並透過七大知識密集服務業個案分析，結合理論與實務，發展出適用於知識密集服務業的價值鏈，期望此價值鏈模型能夠對台灣知識密集服務產業有所貢獻。
    參考文獻: 英文文獻
    1. Anterasian, C. and Phillips, L. (1988),“Discontinuities, Value Delivery, and the Share-Returns Association: A Re-examination of the ``Share-Causes-Profits`` Controversy”, The Marketing Science Institute, MA, p.88-109
    2. Bruce S. Tether & Christiane Hipp (2002), “Knowledge Intensive, Technical and Other Services: Patterns of Competitiveness and Innovation Compared”, Technology Analysis & Strategic Management, 14(2), p.163-182
    3. Daniel M. Evans and Aaron C. T. Smith (2004), “Augmenting the Value Chain: Identifying Competitive Advantage via the Internet”, Journal of Information Technology Theory and Application, 6(1),p. 61-78
    4. David Walters and Geoff Lancaster.(1999), “Value and information - concepts and issues for management”, Management Decision. 37(8),p. 643-656s
    5. David Walters and Geoff Lancaster.(1999), “Value-based marketing and its usefulness to customers”, Management Decision. 37(9),p. 697-708
    6. David Walters and Geoff Lancaster.(2000), “Implementing value strategy through the value chain”, Management Decision. 38(3) ,p.160-178
    7. David Walters and Mark Rainbird (2004), “The demand chain as an integral component of the value chain”, The Journal of Consumer Marketing. 21(7) , p. 465-475
    8. Dennis A Pitta and Michael V Laric. (2004), “Value chains in health care”, The Journal of Consumer Marketing,21(7) , p. 451-464
    9. Eisenhardt, Kathleen M (1989), “Building Theories from Case Study Research”, Academy of Management. The Academy of Management Review. 14(4) ,p. 532-550
    10. Evans, J.R. and Berman, B. (2001), “Conceptualizing and operationalizing the business-to-business value chain”, Industrial Marketing Management, 30(2), p. 135-148.
    11. Fjeldstad Øystein and Haanæs Knut (2001), “Strategy Tradeoffs in the Knowledge and Network Econom”, Busines Strategy Review, 12(1),p.1-10
    12. Fjeldstad Øystein and Andersen Espen (2003), “Casting off the chains”, European Buiness Forum,14, p. 47-53
    13. Frits K. Pil, Matthias Holweg.(2006), “Evolving From Value Chain to Value Grid”, MIT Sloan Management Review. 47(4), p.72-80
    14. Gabriel Cepeda Carrión; José Luis Galán González; Antonio Leal(2004), “Identifying key knowledge area in the professional services industry: a case study”, Journal of Knowledge Management, 8(6), p. 131-150
    15. Goran Svensson.(2003), “Consumer driven and bi-directional value chain diffusion models”, European Business Review. Bradford: 15(6), p. 390-401
    16. Grant, R.M (1991), "The resource based theory of competitive advantage", Californian Management Review, 33 (3), p. 114-135
    17. Grant, R. M. (1995) Contemporary Strategy Analysis: Concepts, Techniques, Applications, Cambridge, Massachusetts, USA: Blackwell Publishers.
    18. Hauknes, J (1999), “knowledge intensive services-what is their role?”, Paper prepared for OECD Forum on Realising the Potential of the Service Economy, Paris,28(9), p.1-24
    19. Heiner Evanschitzky, Dieter Ahlert, Günther Blaich, Peter Kenning (2007), “Knowledge management in knowledge-intensive service networks; A strategic management approach”, Management Decision. 45(2), p.265-283
    20. Ian Miles.(2005), “Knowledge intensive business services: prospects and policies”, the Journal of Futures Studies, Strategic Thinking and Policy.7(6) ,p.39-63
    21. Jacob Norvig Larsen(2001), “Knowledge, Human Resources and Social Practice: The Knowledge-Intensive Business Service Firm as a Distributed Knowledge System”,21(1), p.81-102
    22. Joanne Roberts (2000),”Knowledge Systems and Global Advertising Services”, Creativity and Innovation Management, 9 (3), p. 163-170.
    23. Kotler and Keller (2006), “Marketing Management” 12e, Pearson Education.
    24. Mark Freel(2006), “Patterns of Technological Innovation in Knowledge-Intensive Business Services”, Industry and Innovation; 13(3) ,p.335-358
    25. Markus, M. L. (1989), “Case Selection in a Disconfirmatory Case Study”. In Cash, J. I. and Lawrence, P. R. (Eds.), The Information Systems Research Challenge: Qualitative Methods, Harvard Business School Research Colloquium, Vol. 1. Boston, MA: Harvard Business School.
    26. Michael J, Lanning and Edward G, Michaels (1998), “A business is a delivery process,” McKinsey staff paper, 41(6)
    27. Miles, L, Kastrinos, N., Flanaghan, K., Bildebeek, R., Den Hertog, P., Huntink, W. and Bouman, M. (1994), “Knowledge Intensive Business Services: Their Roles as Users”, Carriers and Sources of Innovation, Prest Publications, Manchester.
    28. Normann, R. and Ramirez, R. (1993), "From value chain to value constellation: designing interactive strategy", Harvard Business Review, 71 (4), p. 65-77.
    29. Norman T. Sheehan (2005), “Why old tools won`t work in the new knowledge economy”, The Journal of Business Strategy, 26(4), p. 53-60
    30. Norman T. Sheehan, Charles B. Stabell.(2007), “Discovering new business models for knowledge intensive organizations”, Strategy & Leadership. 35(2), p. 22-29
    31. Paul Windrum, Mark Tomlinson (1999), “Knowledge-intensive services and international competitiveness: A four country comparison”, Technology Analysis & Strategic Management. 11(3), p. 391-408
    32. Pim den Hertog (2000), “Knowledge-intensive business services as co-producers of innovation”, International Journal of Innovation Management, 4(4), 491-528
    33. Schmenner, Roger W., 1986, “How Can Service Businesses Survive and Prosper? ”, MIT Sloan Management Review, 27(3), p.21-33
    34. Slywotzky, A.J. and Morrison, D.J. (1997), “The Profit Zone (獲利寶典-創造高利潤的營業計畫)”, Wiley, New York, NY.
    35. Stabell Charles (2001), “New Models for Value Creation and Competitive Advantage in the Petroleum”, Research Report 1/2001, Norwegian School of Management BI Department of Strategy
    36. Wayne McPhee, David Wheeler (2006), “Making the case for the added-value chain”, Strategy & Leadership, 34(4) ,p. 39-46
    37. Yildirim Yilmaz and Umit S. Bititci.(2006), “Performance measurement in tourism: a value chain model”, International Journal of Contemporary Hospitality Management, 18(4) ,p. 341-349
    38. Yin, R. K. (1994). Case Study Research Design and Methods (2nd Ed.). Thousand Oaks, CA: SAGE Publications.
    中文文獻：
    1. 洪順慶(2003)，從心行銷：從滿意到愛慕的服務秘訣，天下雜誌出版。
    2. CPC產經調研團隊(2009)，挑戰3.5級產業，服務業轉型與升級的關鍵思路，能力雜誌，第637期，p. 20-27。
    3. 台灣服務業聯網網站，http://www.twcsi.org.tw
    4. 行政院主計處網站，http://www.dgbas.gov.tw/mp.asp?mp=1
    5. AGB Nielsen Media Research，http://www.agbnielsen.net/default.asp
    6. TNS 模範市場研究公司網站，http://www.tns-global.com.tw/
    7. 寶來金融集團官方網站，http://www.polaris.com.tw/polaris/taiwan/stock/
    8. 日盛證券官方網站，http://www.jihsun.com.tw/
    9. 信義房屋官方網站，http://www.sinyi.com.tw/。
    10. 遠傳電信官方網站，http://myurl.com.tw/ioh5
    描述: 碩士
    國立政治大學
    企業管理研究所
    94355041
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094355041
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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