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    Title: 媒介娛樂中的生活政治：以Anthony Giddens的「現代性自我認同」概念為基礎探討閱聽人的反思活動
    The "life politics" in media entertainment-audience`s self-reflexivity in media reception based on anthony giddens` theory of "modernity and self-identity"
    Authors: 劉琮琦
    Liu, Chung Chi
    Contributors: 翁秀琪
    劉琮琦
    Liu, Chung Chi
    Keywords: 生活政治
    閱聽人
    自我反思
    (反思性)自我認同
    Date: 2009
    Issue Date: 2010-12-08 12:55:18 (UTC+8)
    Abstract: 娛樂性媒介收視在過去往往被視為是「非政治」的。所幸，晚近文化研究成果已成功揭示閱聽人接收大眾文化文本的過程本質上也具政治性─閱聽人可能巔覆、抵抗正文意識型態，從而產生庶民的政治化意識。然而前述論點仍有潛在危險，因為一旦娛樂性的媒介收視非得涉及嚴肅的「政治性批判」才具備政治上的「合法性」，娛樂收視中的其它部份將再度受到貶抑。循此，研究者期待透過紀登斯的「生活政治」觀點為閱聽人研究中的政治問題賦予新的詮釋與可能。

    本研究一方面回顧紀登斯的「自我認同」及「生活政治」論述，二方面蒐集了閱聽人觀影後的自我書寫資料並對其創用者進行深入訪談，以回應研究者的核心提問。結果顯示閱聽人接收媒介通俗文本時，同時在「看著他人的故事想著自己的心事」。過程裡，收視者的自我反思將帶動著自我認同的發展，從而和生活政治的推展產生聯繫。研究者希望透過本研究擴充當代閱聽人研究的提問角度，並和紀登斯的生活政治概念進行理論及經驗上的對話。
    Entertaining media reception has long been regarded as “irrelevant to politics.” However, a body of literature of Culture Study found that “reading-the-popular-text” is political in itself, since readers might subvert or resist the ideology embedded in the popular texts, hence, empowering them the “political consciousness.” Yet, the above argument is incomplete: once entertaining media reception relate to policy only through the “politically critical reading”, the rest reading types of the audiences will be debased logically. Thus, this thesis introduces the concept of “Life Politics”, raised up by Anthony Giddens, to inject new possibilities into the reception-study tradition.

    This thesis reviews Giddens’ theory on the one hand, collects the empirical data through audiences’ post-text on Blogs after receiving the popular text and self-narration in interviews on the other, to answer research questions. The result shows that audiences are inclined to reflex themselves while receiving the popular text. The whole process leads to the development of Self-Identity which has a deep linkage to the modern course of Life Politics. The analysis and theories mentioned above will broaden our understanding of audiences’ reception as well as enlarge the usability of Giddens’ political thought.
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    Description: 碩士
    國立政治大學
    新聞研究所
    96451002
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096451002
    Data Type: thesis
    Appears in Collections:[Department of Journalism] Theses

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