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    題名: 國際商務溝通職能模型之建構與評鑑工具之發展
    The construction of international business communication competency model and the development of assessment tool
    作者: 吳春慧
    Chun-Hui Wu
    貢獻者: 黃秉德
    吳春慧
    Chun-Hui Wu
    關鍵詞: 國際商務溝通
    職能模型
    跨文化職能
    溝通職能
    職能評鑑
    觀察量表
    International Business Communication
    Competency Model
    Cross-cultural Competence
    Communication Competence
    Comopetency Assessment
    Observation Scale
    日期: 2009
    上傳時間: 2010-12-08 02:03:35 (UTC+8)
    摘要: 本研究探究在進行跨國商務溝通時，所應具備職能為何，藉由文獻探討、訪
    談、專家會議和問卷調查等方式確立國際商務溝通職能模型，並且針對一真實課
    程進行評鑑工具的發展和驗證，以瞭解工具和課程的有效性。
    根據研究的結果，確立了台灣人才在全球舞台上的國際商務溝通職能包含三
    個層次、九個構面，即為基礎、加分和目標三層次，敏感度、同理心、積極性、
    彈性、商業專業能力、運用語言能力、傳遞訊息能力、傾聽能力、和建立共識等
    九個構面，並且根據這九個構面發展出每一構面的行為指標。而評鑑工具的發展
    上，經過信度、效度和鑑別度的分析，確認評鑑工具的有效性。而後進行課程有
    效性分析，發現課程的介入確實顯著提昇學生的職能展現。
    本研究所建構的職能模型和評鑑工具皆通過考驗和證實，最後研究者提供在
    教育訓練、評鑑和未來研究的建議。
    The purpose of this study is to explore what is the necessary competency for
    international business communication and use them to develop the assessment tool.
    Through literature review, expert interviews, expert panel and questionnaire survey, the
    study builds the international business competency model and assessment tool to offer
    a structure helping Taiwanese talents to go on the world stage smoothly.
    According to the result, there are three levels and nine dimensions in the
    international business competency for Taiwanese. It includes “must have”, “nice to
    have” and “goal” levels, which contain sensitivity, sympathy, aggressiveness,
    flexibility, business profession ability, language using ability, message delivering
    ability, listening and achieving consensus. Moreover, the research also develops
    behavior indicators for each dimension. In the part of assessment tool, the efficacy is
    confirmed by reliability, validity and discrimination analysis.
    The international business communication competency model and assessment
    tool are all confirmed the efficacy. In the end, the researcher provides the suggestions
    for training, assessment and follow-up academic studies.
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    描述: 碩士
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    教育研究所
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