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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/49136


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49136


    Title: 公平交易咖啡館商業企畫書:以經濟與社會脈動為基礎
    Fair trade café business plan: a business based on an economic social movement
    Authors: 康尼克
    Kanter, Nicholas
    Contributors: 連賢明
    Lien, Hsien Ming
    康尼克
    Kanter, Nicholas
    Keywords: 公平交易咖啡館商業企畫
    Date: 2009
    Issue Date: 2010-12-08 01:59:15 (UTC+8)
    Abstract: 公平交易咖啡館商業企畫書:以經濟與社會脈動為基礎
    Fair Trade Café plans to open in spring 2011 and will be located in the Porter Square area of Cambridge, Massachusetts, USA. Fair Trade Café will seek to capitalize on the growing interest in fair trade by selling a complete line of fair trade coffee and tea products to consumers. Fair Trade Café is determined to become the number one choice for residents of the Porter Square area for all their café desires. Fair Trade Café will thus market itself both to the everyday coffee/tea drinker, as well as to progressive consumers who are interested in supporting long-term economically sustainable fair trade business.

    Fair Trade Café will be a limited liability corporation owned by Nicholas Kanter and Michael Kanter and four private investors. Both Nicholas and Michael have long been interested in working with fair trade products and are extremely enthusiastic about getting into the fair trade café business. Nicholas is a soon to be graduate of the prestigious International MBA program at National Chengchi University in Taiwan with a specialization in Marketing. Michael has over 35 years of business experience serving as CEO of Cambridge Naturals, a natural products store, as well as working as a consultant to numerous successful start-ups.

    Fair Trade Café will seek to lease a space approximately 300 sq/m in the Porter Square area of Cambridge, Massachusetts. Porter Square is a very busy and urban part of Cambridge that attracts significant foot, car and public transportation traffic both during the week and on the weekends. An initial amount of $180,000 will be required for start-up. Nicholas Kanter and Michael Kanter will each contribute $45,900, and the private investors will contribute $22,050 each.
    Acknowledgement i
    Abstract ii
    Table of Contents iii
    Charts v
    Tables v
    1. Executive Summary 1
    1.1. Objectives 1
    1.2. Mission 2
    1.3. Keys to Success 2
    2. Company Summary 3
    2.1. Company Ownership 3
    2.2. Start-up Summary 3
    2.3. Location 5
    2.4. Name of Café 5
    2.5. Café Environment 5
    2.6. Target Market 7
    2.7. Product Offerings 7
    2.8. Sourcing Strategy 8
    2.8. Competitive landscape 9
    3. Market Analysis Summary 10
    3.1. Café and Coffee Shop Market in America 10
    3.2. Historical Background and Description of Fair Trade 10
    3.3. Fair Trade Coffee Growth 11
    3.4. Opening a Fair Trade Café in Cambridge 12
    3.5. Conclusions from the Market Research 13
    4. Strategy Analysis and Implementation Summary 13
    4.1. Entry Strategy 13
    4.2. Competitive Advantages 14
    4.3. SWOT Analysis 15
    4.4. Value Proposition 16
    4.5. Sales Strategy 16
    4.6. Marketing and Promotional Strategy 17
    4.7. Pricing Strategy 18
    4.8. Location Strategy 19
    4.9. Staffing Strategy 21
    4.10. Strategic Alliance Strategy 21
    4.11. Internet/Wifi Strategy 21
    4.12. Exit Strategy 22
    5. Management and Organizational Structure Summary 22
    5.1. Management Team 22
    5.2. Organizational Structure and Staffing Plan 22
    6. Financial Plan 23
    6.1. Sales Forecast 23
    6.2. Projected Cash Flow 24
    6.4. Projected Profit and Loss 26
    6.5. Pro Forma Profit and Loss 27
    6.6. Projected Balance Sheet 28
    7. Appendix 29
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933052
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933052
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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