政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49127
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113325/144300 (79%)
造訪人次 : 51160953      線上人數 : 904
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/49127


    題名: 創新品牌行銷顧問業在台灣
    Creating an innovative brand consultancy in Taiwan
    作者: 谷邁
    Kovalio, Michael
    貢獻者: 何小台
    Ho, Chester
    谷邁
    Kovalio, Michael
    關鍵詞: 行銷顧問業
    日期: 2009
    上傳時間: 2010-12-08 01:59:08 (UTC+8)
    摘要: 創新品牌行銷顧問業在台灣
    None
    1. Executive Summary 6
    1.1. Objectives 7
    1.2. Mission 7
    1.3. Keys to Success 8
    2. Company Description 9
    2.1. Company Ownership 9
    2.2. Company History 9
    3. Services 9
    3.1. Service Description 11
    3.2. Competitive Comparison 14
    3.3. Sales Literature 17
    3.4. Fulfillment / Sourcing 18
    3.5. Technology 18
    3.6. Future Services 20
    4. Market Analysis Summary 22
    4.1. Market Segmentation 22
    4.2. Target Market Segment Strategy 23
    4.2.1. Market Needs 23
    4.2.2. Market Trends 24
    4.3. Service Industry Analysis 26
    4.3.1. Industry Participants 26
    4.3.2. Distribution Patterns 27
    4.3.3. Competition and Buying Patterns 28
    4.3.4. Main Competitors 28
    5. Strategy and Implementation Summary 30
    5.2. Value Proposition 31
    5.3. Competitive Edge 31
    5.4. Marketing Strategy 32
    5.4.1. Positioning Statement 34
    5.4.2. Pricing Strategy 34
    5.4.3. Promotion Strategy 34
    5.4.4. Distribution Strategy 35
    5.4.5. Marketing Programs 35
    5.5. Sales Strategy 36
    5.5.2. Sales Programs 36
    5.6. Strategic Alliances 36

    5.7. Milestones 37
    6.0 Management Summary 38
    6.1. Organizatonal Structure 38

    6.2 Management Team 39
    6.3. Personnel Plan 42

    7. Financial Plan 42
    7.1. Important Assumptions 42
    7.3. Break-even Analysis 43
    7.4. Projected Profit and Loss 44
    7.5. Projected Cash Flow 47
    7.6. Projected Balance Sheet 49
    7.7. Business Ratios 50

    Appendixes………………………………………………………………51-68
    參考文獻: None
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    96933045
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096933045
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2527檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋