政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49127

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/49127

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49127

Title:	創新品牌行銷顧問業在台灣 Creating an innovative brand consultancy in Taiwan
Authors:	谷邁 Kovalio, Michael
Contributors:	何小台 Ho, Chester 谷邁 Kovalio, Michael
Keywords:	行銷顧問業
Date:	2009
Issue Date:	2010-12-08 01:59:08 (UTC+8)
Abstract:	創新品牌行銷顧問業在台灣 None 1. Executive Summary 6 1.1. Objectives 7 1.2. Mission 7 1.3. Keys to Success 8 2. Company Description 9 2.1. Company Ownership 9 2.2. Company History 9 3. Services 9 3.1. Service Description 11 3.2. Competitive Comparison 14 3.3. Sales Literature 17 3.4. Fulfillment / Sourcing 18 3.5. Technology 18 3.6. Future Services 20 4. Market Analysis Summary 22 4.1. Market Segmentation 22 4.2. Target Market Segment Strategy 23 4.2.1. Market Needs 23 4.2.2. Market Trends 24 4.3. Service Industry Analysis 26 4.3.1. Industry Participants 26 4.3.2. Distribution Patterns 27 4.3.3. Competition and Buying Patterns 28 4.3.4. Main Competitors 28 5. Strategy and Implementation Summary 30 5.2. Value Proposition 31 5.3. Competitive Edge 31 5.4. Marketing Strategy 32 5.4.1. Positioning Statement 34 5.4.2. Pricing Strategy 34 5.4.3. Promotion Strategy 34 5.4.4. Distribution Strategy 35 5.4.5. Marketing Programs 35 5.5. Sales Strategy 36 5.5.2. Sales Programs 36 5.6. Strategic Alliances 36 5.7. Milestones 37 6.0 Management Summary 38 6.1. Organizatonal Structure 38 6.2 Management Team 39 6.3. Personnel Plan 42 7. Financial Plan 42 7.1. Important Assumptions 42 7.3. Break-even Analysis 43 7.4. Projected Profit and Loss 44 7.5. Projected Cash Flow 47 7.6. Projected Balance Sheet 49 7.7. Business Ratios 50 Appendixes………………………………………………………………51-68
Reference:	None
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 96933045 98
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0096933045
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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