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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/49122


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49122


    Title: 顧問服務公司創業計畫
    Business plan for business service consultant firm
    Authors: 廖建智
    Liao, Ethan
    Contributors: 劉助
    Liu, James
    廖建智
    Liao, Ethan
    Keywords: 創業計畫
    Date: 2009
    Issue Date: 2010-12-08 01:59:04 (UTC+8)
    Abstract: 顧問服務公司創業計畫
    TABLE OF CONTENTS
    I. Executive Summary 6
    Introduction 6
    Opportunities 7
    Business Concept 8
    Market 8
    Management and Organization 9
    Financial Highlight 9
    II. Market Overview 11
    Overall Market 11
    Targeted Customer 16
    Competition 18
    III. Company Overview 23
    Company Brief 23
    Company Ownership 24
    Vision 26
    Mission 26
    Services 26
    Key factor of success 27
    Goals 27
    IV. Product/ Service 29
    Product/ Service 29
    Customer Value 31
    V. Marketing Plan 32
    Target Market 32
    Product/Service 33
    Price 34
    Place/ Promotion 36
    Promotion 37
    VI. Management and Organization 41
    Key Personnel Resource 41
    Human Resource Management Strategy 41
    Founders Equity Split 42
    VII. Financial Plan 43
    Source of Funds 43
    Revenue Forecast 43
    Project Cash Flow Statement 44
    Project Income Statement 45
    Breakeven Analysis 47
    Project Balance Sheet 47






































    LIST OF TABLES
    Table 1 Cross-Function Management Team 9
    Table 2 Five-year profit 10
    Table 3 Enterprise Performance in 2007 – by Size 12
    Table 4 Total Available Market in terms of Company numbers 17
    Table 5 Total Available Market in terms of Revenue 17
    Table 6 Main service that consultation service companies offers in terms of % 19
    Table 7 SWOT analysis on consultant service 21
    Table 8 SWOT analysis on funding raising 22
    Table 9 Master Co. Ltd service prices and scope. 35
    Table 10 Master Co. Ltd service prices and expected Net Income 36
    Table 11 Master Co. Ltd promotion plan in the year one 38
    Table 12 Master Co. Ltd promotion plan in the year two 39
    Table 13 Master Co. Ltd promotion plan in the year three 39
    Table 14 Five-year sales forecast 40
    Table 15 Founders equity spilt 42






















    LIST OF FIGURES
    Figure 1 The share of key performance Indicators held by SMEs and Larger Enterprise. 12
    Figure 2 Newly-established SMEs’ Shares of All Newly - established Enterprises and of All SMEs in 2007 16
    Figure 3 The SME market segmentation with the share % 17
    Figure 4 Revenue forecast 44
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    95933011
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095933011
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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