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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/49121


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49121


    Title: “K”家具公司台中擴點計劃
    The Taichung Expansion Plan for “K” Furniture Company
    Authors: 許哲維
    Eric Che Wei Hsu
    Contributors: 吳文傑
    Wu,jack
    許哲維
    Eric Che Wei Hsu
    Keywords: 擴點計劃
    Date: 2009
    Issue Date: 2010-12-08 01:59:03 (UTC+8)
    Abstract: “K”家具公司台中擴點計劃
    I. Executive Summary……………………………………….………………………….……...4
    The Company………………………………………………………………………………4
    The Market…………………………………………………………………………………4
    Objectives…………………………………………………………………………………..5
    Mission……………………………………………………………………………………..5
    The Team…………………………………………………………………………………...6
    The Proposal……………………………………………………………………………….7
    II. Company Background and Strategy……………………………………………………….8
    History and Background…………………………………………………………………...8
    Products Offering…………………………………………………………………………9
    Services Offering…………………………………………………………………………13
    Personnel and Payroll……………………………………………………………………..14
    Location…………………………………………………………………………………..15
    Pricing and Discounting Strategies……………………………………………………….16
    Sales Strategy……………………………………………………………………………..18
    Promotion and Advertising Strategies…………………………………………………….19
    III. Market Review…………………………………………………………………………….21
    Overall Industry…………………………………………………………………...21
    Taiwan Market……………………………………………………………………………22
    Taichung Market………………………………………………………………………….23
    Consumer Behavior and Preferences……………………………………………………..24
    Market Trend……………………………………………………………………………...26
    Competitive Environment………………………………………………………………...27
    SWOT Analysis…………………………………………………………………………...29
    IV. Financial Plans…………………………………………………………………………….31
    Projected 5-Year Cash Flow………………………………………………………………32
    Simulated Monthly Cash Flow, Year 2011………………………………………………..33
    Simulated Monthly Cash Flow, Year 2012……………………………………………….34
    Income and Cash Flow Statement………………………………………………………..35
    Appendix 1
    Top 10 Luxury Mansions in Taichung……………………………………………………36
    Appendix 2
    Sample Showroom Displays……………………………………………………………...37
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    95933002
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095933002
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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