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    题名: 開放原始碼作為商業策略-Intel案例
    Open source as business strategy: a case study - Intel
    作者: 郭東旭
    Kwok, Tung Yuk
    贡献者: 郭更生
    Kuo, Geng Sheng
    郭東旭
    Kwok, Tung Yuk
    关键词: 開放原始碼
    Intel
    日期: 2009
    上传时间: 2010-12-08 01:59:01 (UTC+8)
    摘要: 開放原始碼作為商業策略-Intel案例
    ABSTRACT

    OPEN SOURCE as BUSINESS STRATEGY:
    A CASE STUDY - Intel Corporation

    (By Tung Yuk Kwok，郭東旭)


    Researchers of Open source have often suggested that users’ utopia beliefs about open source are the motivation to develop the open source community. However, research which has empirically documented the link between open source and the strategy in firms is scant. Therefore, the aim of this article attempts to explore how open source projects and the use of strategy in Intel are related. This research involved a survey, comprised of more than twenty open source projects within Intel and face to face interview with six persons working in the business department related with open source activity. The factors from the literature are identified and integrated to build the framework to test the business strategy. The qualitative analysis of the survey was conducted through narrative method in order to indicate the direction and relationship between the open source development and business strategy in Intel. Results of this study showed that the investment on open source in terms of man-power and capital can help Intel win new market segment and leverage the advantage of the scale. The result is consistent with the mission of Intel is to drive Intel x86 platform everywhere and open source is the enabler to meet the target. To conclude, this study may be of importance in explaining the dynamic relationship between open source planning and strategy use in firms, as well as in providing the firms in Taiwan with a better understanding of how to locate the resource on open source projects to meet the business goals.
    TABLE OF CONTENTS
    List of Figures vi
    Glossary 1
    Chapter I: Introduction 2
    1.1 Research motivation 2
    1.2 Objectives and Research Questions 4
    1.3 Overview of the Dissertation 4
    Chapter II: Literature Review 6
    2.1 Business strategy 6
    2.2 Characteristic of IT industry 8
    2.3 Open source in business model 11
    2.4 incentives for the firms 13
    2.5 classification and evaluation 15
    2.6 Summary 17
    Chapter III: Methodology of the study 19
    3.1 Research Framework 19
    3.2 Research questions and Objectives 24
    3.3 Research Hypotheses and Design 25
    3.4 Data collection 26
    Chapter IV: Research Result 28
    4.1 Intel OSS project profiles 28
    4.1.1 Product classification in Intel 29
    4.1.2 Resource and capabilities 37
    4.1.3 competitive landscape 44
    4.2 Interview 47
    Chapter V: Research Finding 51
    5.1 Review questions 51
    5.1.1 Can the factors be identified 51
    5.1.2 Can the factors provide useful OSS strategy? 51
    5.1.3 What are the factors associated with OSS? 57
    Chapter VI: Conclusions and Recommendations 61
    6.1 Conclusion 61
    6.2 Review the finding 61
    6.3 limitation of the study 63
    6.4 recommendation of future study 63
    Chapter VII: Appendix 66
    Reference 95
    參考文獻: 【1】Nicholas G. Carr. IT doesn’t matter? Harvard Business School Publishing Corporation, 2003
    【2】Clayton, Christensen The Innovator’s Dilemma. Collins Business Essentials, 2003
    【3】Stefan, Koch. Free/Open source software development. Idea Group Publishing, 2005.
    【4】Joseph Feller. Prospect of Free/Open source. MIT press, 2005.
    【5】Masashi Ueda. A Model of Open source software style & RD on business. IEEE, 2006.
    【6】Anthony Senyard. How to have a successful free software project. IEEE, 2004.
    【7】Tony Rasmm. Open source in Global Software: market impact, Disruption and business Models. IDC, 2006.
    【8】Christina Gacek. The many meanings of Open source. IEEE, 2004.
    【9】Chesbrough Henry. Open Innovation: the new imperative for creating and profiting from technology. Harvard Business School Press, 2003.
    【10】Ron Goldman. Innovation Happens elsewhere. Morgan Kaufmann Publisher, 2005.
    【11】John P Ulhoi. Open source Development: A hybrid in Innovation and management theory. Management Decision, Vole 42, No9, 2004.
    【12】Joel West. Challenge of Open Innovation: the Paradox of Firm investment in Open-source software. R&D management, 2006.
    【13】Justin P. Johnson Collaboration, Peer Review and Open source software. Information Economics and Policy, Vole 18 Issue 4, 2006.
    【14】Kevin Boudreau. Granting access and devolving Control the effect of Openness on Innovation in mobile computing world. MIT, 2006.
    【15】David Moschella. Customer-Driven IT: How users are shaping technology Industry Growth. Harvard Business School Publishing, 2003.
    【16】Dinkelacker Jamie. Progressing Open source. HP laboratories, 2004.
    【17】Sigi Goode Something for nothing: management rejection of Open source software in Australia’s top firms. School of business and Information management Australian National University, 2003.
    【18】Von Krogh. Special issue on Open source software Development. Research Policy, 2003.
    【19】Chang, Yi-Chan. The study on business models and related legal issues of Open source software. NCCU, 2005.
    【20】Clayton M. Christensen. The innovator’s solution: Creating and sustaining successful Growth. Harvard Business School Publishing, 2003.
    【21】Nicholas Economides. Two-side competition of Proprietary Vs Open source technology platform and the plication for the software industry. Management Science, 2006
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    93933021
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0093933021
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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