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| Title: | 中小企業轉型─以台灣醫療器材廠商為例
SMB Business Transformation: A case study of a medical device company in Taiwan |
| Authors: | 郭益璠
Kuo, Terry |
| Contributors: | 洪叔民
Hong, S.M
郭益璠
Kuo, Terry |
| Keywords: | 台灣醫療器材
business transformation
SWOT
strategy map |
| Date: | 2009 |
| Issue Date: | 2010-12-08 01:58:57 (UTC+8) |
| Abstract: | 中小企業轉型─以台灣醫療器材廠商為例
The focus of this study is to discuss business transformation strategies that have been implemented by the case company, a 30-year-old small enterprise in medical market in Taiwan. The case company has been facing strong pressure from the competitive market and this study investigates the environmental causes and drivers that lead to the case company’s business transformation decisions. A case study format was used in this research and environmental factors were first introduced to readers to understand the unique background of medical market in Taiwan then what stimulated the case company’s management to make strategic decisions. In order to sustain in the market, the case company had to diversify its product lines in order to share the potential risk of distribution lost and to meet the increasing demands in the elderly related care market.
SWOT analysis is used in this paper to exam the case company’s internal and external environments and help to set up strategy plans. Strategy map was used as a guideline to evaluate its transformation processes and suggestions were made for further discussion.
List of Figures VI
List of Tables VII
Chapter 1 INTRODUCTION 1
1.1 Research Motive 1
1.2 Research Objectives 4
Chapter 2 LITERATURE REVIEW, RESEARCH METHOD AND FRAME WORK 5
2.1 Literature Review 5
2.1.1 Business Transformation 5
2.1.2 Business Transformation Model 6
2.1.3 SWOT Analysis 9
2.1.4 Strategy Map 11
2.2 Research Framework 18
2.2.1 Interview Collection Method 19
Chapter 3 Case Study 20
3.1 Introduction of Taiwan Medical Market Environment 20
3.1.1 Impact of National Health Insurance 20
3.1.2 Impact from Group Purchasing 22
3.1.3 Impact from Procurement Act 24
3.2 Case company background 25
Chapter 4 Evaluation of Business Transformation 35
4.1 Results of the Transformation 35
4.2 Transformation Evaluation Based on Strategy Map 40
4.3 Research Findings 44
Chapter 5 Conclusion 47
English Reference 51
Chinese Reference 53 |
| Reference: | English Reference
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
93933003
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0093933003 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
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