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Title:	英特爾於數位電子看板策略之分析 A Case Study on Intel’s Strategy in Digital Signage
Authors:	張沛哲 Chang, Jeff
Contributors:	吳文傑 Wu, Jack 張沛哲 Chang, Jeff
Keywords:	英特爾數位電子看板
Date:	2009
Issue Date:	2010-12-08 01:58:56 (UTC+8)
Abstract:	英特爾於數位電子看板策略之分析 Digital Signage has gradually replaced traditional static signage and is becoming a popular way to draw customers’ attention and to deliver the advertisement content more efficiently. There are many benefits of digital signage over traditional static signage. The most important three benefits are: more vivid and attractive advertisement content can be delivered to customers, advertisement content can be changed or updated more economically and efficiently through networks, and digital signage can be easily integrated with other applications, such as Kiosk, Point of Sales (POS), ATM machine…etc. According to various market reports, the ROI of digital signage is in the range of 1 to 10 times over traditional static signage. US digital signage market alone grew one third in 2009 as indicated by ABIresearch. A digital signage platform would at least consist of a LCD panel and a media player where the advertisement content might be stored locally in the media player or streamed in a real-time manner from a content server located in a network or internet to the media player. The market leaders in digital signage segment used to be panel makers such as NEC Display, Sony, LG Electronics, Samsung, Panasonic, Sharp, AUO, Chimei…etc. However, the rapid growth of the worldwide digital signage market has attracted the attention of Information Technology (IT)-oriented companies such as Cisco, Hewlett Packard, DELL and industry PC (IPC) board or system markers to provide their products as the media players based on platforms provided by Intel, AMD, or other microprocessors manufacturers. This case study would like to look into why Intel is interested in this industry and what its strategy is. In addition, SWOT analysis will be conducted and suggestions will be given to help Intel expand its market share in this vertical.
Reference:	1. Futuresource Consulting: CTV Market Report Aug. 2007 and May 2010 2. CayIn Tech: http://tw.cayintech.com/index.html in June, 2010 3. Yahoo! Finance website: http://finance.yahoo.com/q/ks?s=INTC in June, 2010 4. Intel Corporate Information website: http://www.intc.com/corpInfo.cfm in June, 2010 5. IAdea website: http://www.iadea.com/roi/roi-1.html in June, 2010 6. NSR Analysis May, 2009 7. iSuppli Worldwide Signage and Professional Displays Q3 2009 Market tracke 8. http://www.digitalsignagetoday.com/article.php?id=21353 in June, 2010 9. “NEC內建攝影機數位電子看板「eye flavor」奠定消費者行為分析地位” http://www.digitimes.com.tw/tw/rpt/rpt_show.asp?cnlid=3&v=20090630-212&n=1 in June, 2010 10. 2009 VDC Research Group, Inc. Embedded Hardware & Systems Practice 11. Wikipedia about ARM Architecture: http://en.wikipedia.org/wiki/ARM_architecture in June, 2010 12. Freescale website: www.freescale.com in June, 2010 13. Wikipedia about MIPS Architecture: http://en.wikipedia.org/wiki/MIPS_architecture in June, 2010 14. Sigma Design website, Media Processor Production Selection Guide: http://www.sigmadesigns.com/solutions_subcat.php?id=32 in June, 2010 15. 2009 VDC Research Group, Inc. Embedded Hardware & Systems Practice 16. AMD “Setting the Bars for Mainstream Digital Signage Applications”: http://www.amd.com/us/Documents/46252B_Digital_signage.pdf in June, 2010 17. iNDS Digital Signage Players: http://www.indstech.com/en/Products/Products_DS.html in June, 2010 18. Advantech website: http://www.advantech.tw/applied-computing-systems/digital_signage/default.aspx in June, 2010 19. Winmate website: http://www.winmate.com.tw/DigitalSignage/ds_overview.htm?showblock=selection in June, 2010 20. Intel AMT website: http://www.intel.com/technology/platform-technology/intel-amt/index.htm in June, 2010
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 92933007 98
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0092933007
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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