政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/49090
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113303/144284 (79%)
造訪人次 : 50835166      線上人數 : 909
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/49090


    題名: 以動態能力觀點探討本土藥廠轉型及創新之個案研究
    A case study on transformation and innovation of local pharmaceutical company in taiwan based on dynamic capabilities perspective
    作者: 許長禮
    貢獻者: 吳豐祥
    許長禮
    關鍵詞: 動態能力
    藥廠
    轉型
    創新
    日期: 2009
    上傳時間: 2010-12-08 01:58:29 (UTC+8)
    摘要: 企業在運作的過程中，基於永續經營的概念，必須不斷追求進步。因此創新成為企業運作不可或缺。在現今競爭非常激烈，產品生命週期很短，變化速度極快的環境，我國製藥產業其創新的能力及動態的能力，即成為提昇競爭優勢及改善公司的經營績效最有效的利器之一。本研究採取個案研究，其研究結果如下：
    一、本土藥廠在主從策略創新乃採取技術跟隨著國外藥廠的技術，著重於調適（而非創造）技術改變以降低製藥流程的風險及成本，培養出獨特能力；而組織流程創新適時調整組織架構及流程，使每位員工適時學習調整本身技能，以符合組織需要；在產品創新致力填補滿足客戶需求缺口，追求本身永續成長。
    二、本土藥廠其組織管理程序，在轉型前的協調整合以欠缺水平溝通的定期主管會報、新產品開發會議等會議為主，轉型後包括策略聯盟進行協調整合；在學習部份，轉型前是被動、靜態，轉型後為知識型學習組織；在重整與轉變部份，轉變前面對環境變動，各部門抱持著事不關己的態度，轉變後定位為行銷導向藥品發展公司。
    三、本土藥廠其企業專屬資產位置，在技術資產部份，轉型後聚焦在有利潤已開發成功之技術或產品；在互補資產部份，轉型前為具有技術合作能力，但對轉型方向受到技術的限制，轉型後包括研究發展、癌症科學發展事業及國際行銷能力；在企業商譽資產部份，轉型前沒有主力產品可以值得顧客及外界所稱道，轉型後其聲譽及品牌形象均良好。
    四、本土藥廠其企業發展路徑，路徑相依部份，轉型過程依循過去模式進行；在技術機會部份，企業轉型過程中其核心技術影響企業的發展，但會適時調整。
    It is more urgent and important for Taiwan pharmaceutical companies to keep on improving innovation and dynamic capabilities to sustain growth , especially when they face more intense competitions , shorter-than-ever product life cycles, as well as more unpredictable environments . Based on case study method, the findings of the research are concluded as the following points.
    First, Taiwan pharmaceutical companies concentrated more on the technical improvements than developing new technology ,for lower risks and higher cost efficiency in adopting new pharmaceutical manufacturing process. Regarding the adjustments in the process of organization , they focused on the cultivation of the unique capabilities of employees , upgrading innovation to capture the demand of clients.
    Second, Taiwan pharmaceutical companies concentrated more on the coordination of the strategic alliance after transformation, than less efficient routine meetings for management and product development before transformation. They constructed the learning organization, in contrast to the previously passive and static patterns. They restructured organizations and positioned at the marketing-oriented pharmaceutical company after transformation, changing the indifferent culture among previous departments.
    Third , Taiwan pharmaceutical companies developed more profitable and proved products after corporate transformation. Regarding the management of complementary assets, they removed the potential projects restrained by technical issues and adjusted to R&D, cancer-related projects and developing global marketing capabilities. After transformation, the reputation ,goodwill and brand image turned out to grow higher , in contrast to the absence of core products before.
    Fourth, the roadmap of Taiwan pharmaceutical companies followed by the models in the past. As for the technical development, the core technology will influence the development of corporate transformation, but they would appropriately adjust it.

    Keywords：Dynamic Capabilities、Pharmaceutical Company、Corporate Transformation、Innovation
    摘要 i
    Abstract i
    目錄 iii
    圖目錄 v
    表目錄 vi
    第一章 緒論 1
    第一節 研究背景 1
    第二節 研究動機 4
    第三節 研究問題與目的 5
    第四節 全文架構 6
    第五節 研究流程 6
    第二章 文獻探討 8
    第一節 轉型定義 8
    第二節 動態能力理論 10
    第三節 創新策略相關文獻 25
    第四節 本章小結 29
    第三章 研究方法 30
    第一節 研究架構 30
    第二節 研究方法 31
    第三節 研究對象 33
    第四節 資料蒐集 33
    第五節 研究限制 34
    第四章 個案研究與分析 35
    第一節 公司簡介 35
    第二節 個案公司轉型背景簡介 39
    第三節 創新策略 40
    第四節 原企業組織管理程序及專屬資產位置 43
    第五節 企業發展路徑 47
    第六節 轉型後組織管理程序及專屬資產位置 49
    第七節 個案彙整 55
    第五章 研究發現與討論 58
    第一節 創新策略 58
    第二節 企業組織管理程序 58
    第三節 企業資產位置 61
    第四節 企業發展路徑 62
    第六章 結論與建議 66
    第一節 研究結論 66
    第二節 管理意涵 68
    第三節 研究建議 69
    參考文獻 70
    附錄一 訪談大綱 76
    附錄二 製藥業產業概況 79
    參考文獻: 中文文獻
    1. 王文科（1994），課程與教學導論（研究方法），台北：五南。
    2. 王平台（2000），「談傳統製造業轉型之看法」，電腦繪圖與設計雜誌，144，105-107。
    3. 古永嘉（1996），企業研究方法，台北：華泰。
    4. 竹本次郎著（1989），從勞動密集到技術密集的轉型，日本文摘雜誌社。
    5. 吳凱琳譯（2002），創新的兩難，商周出版。Christensen M. C. (1997), The Innovator`s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press.
    6. 李天任、藍莘（1995譯），大眾媒體研究，Wimmer, R and Dominick, J. 原著，台北：亞太， (Mass Media. Research-An Introduction.)
    7. 李明宣、邱如美（1999譯），競爭優勢，Porter, Michael E.原著，台北：天下遠見， (Competitive Advantage.)
    8. 林寄雯譯（1992），日本中小企業事業團編譯，中小企業轉型策略（上），經濟部國貿局出版。
    9. 袁素萍（2003），企業轉型成功關鍵因素之研究，國立成功大學館理學院高階管理碩士在職專班碩士論文。
    10. 張正錩（2005），我國傳統製造業轉型觀光工廠之經營策略探索性研究，中原大學企管管理學系研究所碩士論文。
    11. 陳明璋（1990），企業轉型經營策略文獻與實證探討，台北：華泰。
    12. 曾麗玉（2005），智慧資本與創新策略對跨國企業經營績效影響之研究—以台灣地區電子資訊業為例，中國文化大學國際企業管理研究所碩士論文。
    13. 黃俊英（1996），行銷研究，管理與技術，台北：華泰。
    14. 黃維賓（2002），知識管理、創新策略與組織績效之關係研究—以台灣積體電路製造業為例，大葉大學事業經營研究所碩士論文。
    15. 劉常勇（2004），對於知識管理的基本認識，取自：http://www.cme.org.tw/know/start.htm#b
    16. 歐智生（2005），動態能力的前因及其對企業經營型態影響之研究－以台灣流行服飾產業為例，國立高雄第一科技大學行銷與流通管理所碩士論文。
    17. 蕭富蜂、李田樹（2002譯），創新與創業精神，Drucker, Peter F.原著，台北：城邦。
    18. 賴忠孝（2005），科技產業的創新策略管理之研究-以台灣華通電腦公司為例，國立中山大學企業管理學系碩士在職專班碩士論文。
    19. 顏如妙（2004），企業創新力指標建構之研究，國立政治大學創新與創造力研究中心。
    英文文獻
    1. Alavi, M. and Leidner, D. E. (2001). “Review: Knowledge Management & Knowledge Management Systems:Conceptual Foundations & Research Issues”, MIS Quarterly, 25(1), 107-136.
    2. Argote, L. (1999). Organizational Learning: Creating, Retaining, & Transferring Knowledge, Kluwer Academic: Boston, MA.
    3. Banker, R. D., Bardhan, I. R., Chang, H. and Lin, S. (2006). “Plant Information Systems, Manufacturing Capabilities, & Plant Performance”, MIS Quarterly, 30(3), 315-337.
    4. Bharadwaj, A. S. (2000). “A Resource-based Perspective on Information technology capability & firm performance: An empirical investigation”, MIS Quarterly, 24(2), 169-196.
    5. Bogner, W. C. and Barr, P. S. (2000). “Making Sense in Hypercompetitive Environments: A Cognitive Explanation for the Persistence of High Velocity competition”, Organization Science, 11(2), 212-226.
    6. Bordogna, Joseph. (1997). “Innovation & Creative Transformation in the Knowledge Age: Critical Trajectories”, Plenary Session presentation.
    7. Bowman, C. and Ambrosini, V. (2003). “How the Resource-based & the Dynamic Capability Views of the Firm Inform Corporate-level Strategy”, British Journal of Management, 14(1), 289-303.
    8. Branscomb, L. M. and Kodama, F. (1993). Japanese Innovation Strategy-Technical Support for Business Visions, M.A: University Press of America, Inc.
    9. Brown, J. S., and Duguid, P. (1991). “Organizational Learning & Communities of Practice: Toward a unified view of working, learning & innovation”, Organization Science, 2(1), 40-57.
    10. Burgelman, Robert A., Christensen Clayton M., Wheelwright Steven C. (2004). . Strategic Management of Technology and Innovation, United Kingdom, WY Leeds.
    11. Collis, D. J. (1994). “Research Note: How Valuable are Organizational capabilities?” Strategic Management Journal, Winter Special Issue, 15(1), 143-152.
    12. Curry, S. J. and Clayton, R. H. (1992). “Business Innovation Strategies”, Business Quarterly, Winter, 121-126.
    13. Danneels, E. (2002). “The Dynamics of Product Innovation & Firm Competences”, Strategic Management Journal, 23(9), 1095-1121.
    14. Eisenhardt, K. M., and Martin, J. A. (2000). “Dynamic Capabilities: What are they?”, Strategic Management Journal., 21(2), 1105-1121.
    15. Feeny, D. F., and Willcocks, L. P. (1998). “Core IS Capabilities for Exploiting Information Technology”, Sloan Management Review, 39(3), 9-21.
    16. Fowler, S., King, A., Marsh, S. J. and Victor, B. (2000). “Beyond Products: New Strategic Imperatives for Developing Competencies in Dynamic Environments”, Journal of Engineering and Technology Management, 17(1), 357-377.
    17. Galunic, D. C., and Rodan, S. (1998). “Resource Recombinations in the Firm: Knowledge Structures & the Potential for Schumpeterian Innovation”, Strategic Management Journal, 19(1), 1193-1201.
    18. Garud, R., and Nayyar, P. R. (1994). “Transformative Capacity: Continual Structuring by Inter-Temporal Technology Transfer”, Strategic Management Journal, 15(1), 365-386.
    19. Gilbert, J. (1994), “Choosing an Innovation Strategy: Theory & Practice”, Business Horizons, 37(6), 16-22.
    20. Helfat, C. E. and Peteraf, M. A. (2003). “The Dynamic Resource-Based View: Capability Lifecycles”, Strategic Management Journal., 24(2), 997-1010.
    21. Henderson, J. C. and Clark, H. (1990). “Architectural Innovation: The Reconfiguration of Existing Product Technologies & the Failure of Established Firms”, Administrative Science Quarterly.
    22. Henderson, R. and Cockburn, I. (1994). “Measuring Competence?” Exploring firm effects in pharmaceutical research. Strategic Management Journal., 15(1), 63-48.
    23. Kalakota, R., and Robinson, M. (1999). e-Business Roadmap for Success, Addison-Wesley, New York.
    24. Kaplan R. S. (2004). Managing Innovation, Harvard Business Management Practice Chinese Edition, (December), 36-48.
    25. Mata, F. J., Fuerst, W. L. and Barney, J. B. (1995). “Information Technology & Sustained Competitive Advantage: A resource-Based Analysis”, MIS Quarterly, 19(1), 487-505.
    26. Morton, T. (1989), “Innovation: People & Implementation”, Management Decision, 27(3), 5-14.
    27. Parsons, A. J. (1992). “Building Innovativeness in Large U.S. Corporations”, The Journal of Consumer Marketing, 9(2), 35-50.
    28. Pavlou, P. A., and El Sawy, O. A. (2005). Understanding the `Black Box` of Dynamic Capabilities, Under a 3rd round of review in Management Science.
    29. Pavlou, P. A., and El Sawy, O. A. (2006). “From IT Leveraging Competence to Competitive Advantage in Turbulent Environments: The Case of New Product Development”, Information Systems Research, 17(1), 198-227.
    30. Porter, Michael E. (1985). Competitive Advantage, New York, NY The Free Press.
    31. Prahalad, C. K. and Hamel, G. (1990). “ The Core Competence of the Corporation”, Harvard Business Review, 68(3), 79-91.
    32. Priem, R. L. and Butler, J. E. (2001). “Is the Resource-Based View a Useful Perspective for Strategic Management Research?”, Academy of Management Review, 26(1), 22-40.
    33. Quinn, R. W., and Dutton, J. E. (2005). “Coordination as Energy-In Conversation”, Academy of Management Review, 30(1), 36-57.
    34. Ray, G., W. A. Muhanna, and Barney, J. B. (2005). “Information Technology & the Performance of the Customer Service Process: A resource-based analysis”, MIS Quarterly, 29(2), 625-642.
    35. Rindova, V. P., and Kotha, S. (2001). “Continuous Morphing : Competing Through Dynamic Capabilities, Form & Function”, Academy of Management Journal, 44(6), 1263-1280.
    36. Robert, Michel (1995). Product Innovation Strategy Pure & Simple, NY:Mc Graw-Hill Inc.
    37. Ross, J., Beath, C. and Vitale, M. (1996). “Develop Long-Term Competitiveness Through IT Assets”, Sloan Management Review, 38(1), 31-45.
    38. Rothwell, R. and Zegveld, W. (1985). Industrial Innovation & Public Policy-Preparing for the 1980s & the 1990s, London: Fances Printer.
    39. Sanchez, A., Heene and Thomas, H. (1996). Dynamics of Competence-Based Competition: Theory & Practice in The New Strategic Management, Oxford: Pergamon, Elservier Science Ltd.
    40. Shaheen, G. T. (1994). “Approach to Transformation”, Chief Executive, 3(1), 2-5.
    41. Teece, D. J., Pisano, G., and Shuen, A. (1997). “Dynamic Capabilities & Strategic Management”, Strategic Management Journal, 18(7), 509-533.
    42. Tippins, M. J., and Sohi, R. S. (2003). “IT Competency & Firm Performance: Is Organizational Learning a Missing Link?”, Strategic Management Journal, 24(1), 745-761.
    43. Weick, K. E., and Quinn, R.E. (1999). “Organizational Change & Development.” Annual Review of Psychology, 50(1), 361-386.
    44. Wheeler, B. C. (2002). “NEBIC: a Dynamic Capabilities Theory for Assessing Net-Enablement”, Informations Systems Research, 13(2), 125-146.
    45. Winter, S. G. (2003). “Understanding Dynamic Capabilities”, Strategic Management Journal, 24(1), 991-995.
    46. Zahra, S. A., and George, G.. (2002). “Absorptive Capacity: A Review, Reconceptualization, & Extension”, Academy of Management Review, 27(1), 185-203.
    47. Zander, U., and Kogut, B. (1995). “Knowledge & the Speed of the Transfer & Imitation of Organizational Capabilities”, Organization Science, 6(1), 76-92.
    48. Zollo, M., and Winter, S. G.. (2002). “Deliberate Learning & the Evolution of Dynamic Capabilities”, Organization Science, 13(1), 339-351.
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    97932068
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097932068
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML2554檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋