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| Title: | 企業跨國布局與競爭策略-以美商A公司為例
The multinational enterprises layout and competitive strategies - The case study of "A" corporation. |
| Authors: | 羅元辰 |
| Contributors: | 林柏生
羅元辰 |
| Keywords: | 軟性電路板
跨國佈局
核心競爭力
FPC |
| Date: | 2009 |
| Issue Date: | 2010-12-08 01:58:05 (UTC+8) |
| Abstract: | 本篇論文以波特的五力分析，加上組織策略、國家競爭優勢分析等學理。探討企業依其產品、技術以及市場的不同而做的跨國佈局。本篇研究以美商 INVX公司為例，分析INVX與其主要競爭廠商在軟板產業上所做的跨地區布局及其經營績效.在分析各個廠商的競爭優勢的同時、也分析了軟性電路板產業的現況以及目前各廠商在地區所預見的問題，特別是軟板產業在歷經金融海嘯洗禮之後，軟性電路板廠商經歷了一次大洗牌，可以讓計劃進入此產業的投資者一些參考意見。
本篇研究， 依INVX所在軟板產業鏈中的中游為中心，分析軟板產業鏈中的上游(基材)以及下游(產品應用)。進而對於軟板廠商的佈局以及營運績效出分析與建議。
This paper base on Porter`s Competitive Strategy, coupled with National Strategy and Competitive Analysis. The enterprises according to their products, technologies and markets to have different layout.
In this study, the INVX`s case, analysis INVX its main competitors in the FPC manufactures on regional distribution of industry and business performance. In the analysis of the competitive advantage of each company, but also of the FPC industry and the current status of all vendors in the region to unforeseen problems, especially after the FPC industry in the impact of the financial tsunami, the FPC manufacturers experienced a major reshuffle, you can make plans to whom want to enter the industry, or investors some suggestions.
論文名稱 -------------------------------------------------- i
論文口試委員審定書 ---------------------------------------ii
授權書 ------------------------------------------------- iii
中文摘要 -----------------------------------------------iv
英文摘要 ----------------------------------------------- v
感謝詞 -------------------------------------------------- vi
目錄 -------------------------------------------------vii
表目錄 ------------------------------------------------ viii
圖目錄 -------------------------------------------------- ix
第一章 緒 論 ------------------------------------------ 1
第一節 研究背景 -------------------------------------- 1
第二節 研究動機 -------------------------------------- 2
第三節 研究目的 -------------------------------------- 3
第四節 研究流程 -------------------------------------- 4
第五節 研究分析步驟 ------------------------------------- 5
第六節 研究限制 ------------------------------------- 8
第二章 研究方法 -------------------------------------- 9
第一節 五力分析 ------------------------------------10
第二節 國家競爭優勢分析 ----------------------------- 12
第三章 全球軟板產業現況 ------------------------------15
第一節 軟板產業介紹 ---------------------------------- 15
第二節 主要軟板市場現況 ------------------------------- 17
第三節 軟板主要應用市場發展趨勢 -------------------------- 24
第四節 台灣軟板產業之五力分析 -------------------------- 26
第四章 個案公司與競爭者策略分析 ------------------------ 29
第一節 個案公司背景與公司現況 ------------------------ 29
第二節 個案公司發展與策略運用 ------------------------ 30
第三節 個案公司競爭力分析 --------------------------- 32
第四節 相關同業比較分析 ----------------------------- 36
第五章 結 論 --------------------------------------- 39
第一節 研究發現 ------------------------------------- 39
第二節 管理建議 --------------------------------------42
第三節 研究貢獻 ------------------------------------- 44
第四節 未來研究方向建議 ------------------------------- 46
參考文獻 ---------------------------------------------- 47
中文文獻 ---------------------------------------------- 47
英文文獻 ---------------------------------------------- 48
網站資料 ---------------------------------------------- 51 |
| Reference: | 中文文獻
1.工研院 (2004)，「印刷電路板市場調查報告」。
2.王怡強， (2003)，「生產者以成本導向之供應商選擇策略 – 以軟性電路板製造廠為例」，國立成功大學工業管理科學系博士論文。
3.司徒達賢，(1995)，《策略管理》，遠流出版社。
4.司徒達賢，(2001)，《策略管理新論》- 觀念架構與分析方法，智勝文化事業有限公司。
5.李文瑞、陳秋宏，(1998)「產業群聚與競爭優勢 - 我國印刷電路板產業發展與爭力之分析」，。經濟情勢暨評論，第三卷第四期，209-229頁。
6.吳清閔， (1997)，「動態能力觀點下廠商成長模式之研究一我國主機板產業之實證」，國立成功大學國企所碩士論文。
7.蔡承佑，(2003)，「企業資源能力與價值創造對國際經營模式之影響 - 嘉聯益公司為例」，亞洲大學國際企業學系碩士論文。
8.童家慶（2003），「台灣電路板現況分析」， TPCA 專題演講
外文文獻
1. Ansoff, H. I. (1965), “Corporate Strategy”, New York: Mcgraw-Hill.
2. Barney, J. (1986), “Strategy factor market: Expectation, luck, and business”, Management Science, Vol. 32, page.1231-1241.
3. Barney, J.（1997）, Gaining and Sustaining Competitive Advantage, Addison-Wesley: Reading, MA.
4. Barney, J. (2001), “Resource based theories of competitive advantage: A ten-year retrospective on the resource based view”, Journal of Management, Vol. 27, page.643-650.
5. Clark, K. B. and T. Fujimoto (1991), “Product Development Performance: Strategy, Organization, and Management in the World Auto Industry”, Harvard Business School.
6. Collis, D. J. and C. A. Montgomery (1995), “Competing on Resources: Strategy in the 1990s”, Harvard Business Review, July-August, pp.118-128.
7. Eisenhardt, K. and J. Martin (2000), “Dynamic Capability: What are they?, Strategic Management Journal, Vol. 21, pp.1105-1121.
8. Grant, R.M. (1998),”Contemporary Strategy Analysis.” Black-well: Malden
9. Henderson, R. and I. Cockbum (1994), “Measuring Competence? Exploring Firm Effects in Pharmaceutical Research”, Strategic Management Journal, Vol. 15, pp.63-84.
10. Leonard-Barton, D. (1992) “Core Capabilities and Core Rigidities : A Paradox in Managing New Product Development", Strategic Management Journal Vol. 13, PP-111-125.
11. Nelson, R. and S. Winter, (1982) “An Evolutionary Theory of Economic Change”. Harvard University Press: MA.
12. Porter, M. E. (1980), “Competitive Strategy: Techniques for analyzing Industries and Competitors”, Free Press: New York.
13. Porter, M. E. (1985), “Competitive Advantage: Creating and Sustaining Superior Performance”, Free Press: New York.
14. Porter, M. E. (1990), “The Competitive Advantage of Nations”, Free Press: New York, pp.127
15. Porter, M. E. (1991), “Toward a dynamic theory of strategy”, Management Journal, Winter Special Issue 12, pp.95-117.
16. Prahalad, C. K. and G. Hamel (1990), “The Core Competence of the Organization”, Harvard Business Review, May-June.
17. Roberts, P. (1999), “Product innovation, product-market competition, and persistent profitability in the U.S. pharmaceutical industry, Management Journal, Vol. 20, No. 7, pp.650-670.
18. Teece, D. J., G. Pisano and A. Shuen (1992), “Dynamic Capabilities and Strategic Management”, Mimeo, Haas School of Business, University of California, Berkeley, CA.
19. Thomas, H., T. Pollock, & P. Goman, (1999), “Global Strategic Analyses: Frameworks and Approaches”. Academy of Management Executive, Vol. 13(1), pp.70-82.
20. Thompson, A., J. Gamble, & A. Strickland (2005), “Strategy：Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with Online Learning Center with Premium Content Card”. Hardcover
21. Trowbridge, L., R. Bybee, & J. Powell, (2001), “Teaching Secondary School Science: Strategies for Developing Scientific Literacy.” Merrill: Columbus, OH.
22. Taiwan Printed Circuit Association Forum (2005), Taipei, Taiwan.
23. Wernerfelt, B. (1984), “A Resource-Based View of the Firm”, Strategic Management Journal, Vol. 5, No. 2, pp.171-180.
網站資料:
1. 公開資訊觀測站 (http://newmops.tse.com.tw)
2. 台灣電路板協會 (http://www.tpca.org.tw)
3. NIPPON MEKTRON, LTD. (http://www.mektron.co.jp/english)
4. Fujikura America, Inc. (http://www.fujikura.com/prod/flexible/p6_1.html) |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
96932015
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096932015 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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