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    Title: 台灣資訊服務業進入中國零售通路市場關鍵成功因素之研究-以A公司為例
    The research on the key success factor of Taiwan it services at china retail market – a case study of company a
    Authors: 王盛中
    Contributors: 李仁芳
    王盛中
    Keywords: 中國零售業
    資訊服務業
    關鍵成功因素
    企業創新
    經營策略
    China Retail Industry
    Information Services
    Critical Success Factors
    Business innovation
    Business Strategy
    Date: 2009
    Issue Date: 2010-12-08 01:57:55 (UTC+8)
    Abstract: 中國市場具備龐大內需實力，預期2027年將成為世界第一大經濟體，已成為全球注目及亟欲進入以獲取商機之必爭之地。中國零售業自改革開發迄今30年中，連鎖零售企業門市總數由2003年4.7萬家增加至2006年12.4萬家，批發零售貿易業零售總額，由2002年2,973億人民幣增至2007年7,561億人民幣；零售業者對IT系統需求自2000年僅止於足敷前台收款及後台物管相關連結能正常運作，至2005年起開始重視管理層面的有效性考量，至2009年起更甚而重視系統建置於數據擷取後的分析於績效展現及決策運用；零售企業在IT上的平均投資額由2004年的50餘億人民幣增加至2008年100億人民幣。台灣資訊服務產業軟硬體及系統應用整合開發能力均已臻成熟，在同文同種及地理優勢下，此刻正是揮軍中國市場的絕佳時機。
    本研究結果顯示，台灣資訊服務業或可參考Ａ公司以「市場定位目標明確性」及「持續動態發展的經營策略」為基礎的經驗，藉由外部資源引進及內化成果紮根的同步展現，建構符合市場發展階段需求之企業優勢。此外；台灣資訊服務產業若能採以專業分工垂直或水平整合形成策略聯盟夥伴關係，掌握市場需求脈動與即時供給具完備性服務內容，當可合力擊退其他國際企業，大規模實質搶攻大陸商機。
    The enormous potential of China domestic market was expected to become the world`s largest economies in 2027, the demand has caught the world`s attention and desire to explore the great opportunity. After 30 years of development since economy reformation , China retail industry has grow the total number of retailers from 4.7 million in 2003 to 12.4 million in 2006; the total sales revenue of retail business increased from 297.3 billion RMB in 2002 to 756.1 billion RMB in 2007. Whereas in the mean time, retail IT system has expand its function from POS and back office management in 2000 to the efficiency of business management in 2005, and furthermore, IT requirement expand to data capture and analysis for decision supporting system in 2009; along with the increasing demand of information management, the capital investment in IT has increased from 5 billion RMB in 2004 to 10 billion RMB in 2008. With years of development, Taiwan information service industry now has great opportunity to enter China retail market by leveraging its culture homogeneity and geographical advantages with established core competence in both hardware and system integration. This research explores how company "A" could be a reference for Taiwan information industry. Company "A" build up its core competences thru "market positioning" and "dynamic business strategy", with the integration of external resources and internal talents in different development stages. Pursuant to the reference, if Taiwan information services industry could establish vertical integration or horizontal strategic alliance or partnerships, and keep the same pace with market demands and provide total solutions in timing basis, Taiwan information service industry should be able to compete with international major players of the industry and be part of the rapid growth of China retail business.
    摘　　　要 i
    誌　　　謝 iv
    目　　　錄 V
    圖　目　錄 VII
    表　目　錄 VIII
    第一章　緒　論 1
    1.1研究背景與動機 1
    1.2研究問題與目的 4
    1.3研究範圍與限制 5
    第二章　文獻探討 10
    2.1 企業關鍵成功因素 10
    2.2企業創新 14
    2.3 經營策略 15
    2.4 商業智能（Business Intelligence,BI） 21
    2.5資訊科技（Information Technology） 23
    2.6資料分析方法 25
    第三章　研究設計 28
    3.1 研究架構 28
    3.2 研究方法 29
    第四章　產業發展與現況分析 31
    4.1中國商品流通產業 31
    4.2中國連鎖零售業 40
    4.3中國零售業資訊化之需求 52
    4.4 中國資訊服務業概況 57
    4.5 資訊服務業者在中國零售市場的機會 58
    4.6 商業智能在零售行業的應用發展 59
    4.7 台灣資訊服務業 61
    4.8 案例A公司分析 66
    第五章　資料分析與結果 86
    5.1 資料分析 86
    5.2 研究結果 89
    第六章　結論與建議 94
    6.1 結論 94
    6.2 對產業應用之建議 95
    6.3 對後續研究之建議 96
    參考文獻 97
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    93932905
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093932905
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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