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二、中文文獻
江嘉軒，2003年，虛擬社群網站使用動機與社會臨場感研所，國立中山大學碩士論文.
余佩穎，2008年，人格特質與環保義是對消費者綠色產品之價值,態度及行為行程之研究: 3M階層模式之應用，國立成功大學碩士論文.
周文賢，2002年，多變量統計分析: SAS/STAT使用方法，台北.
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莊弼棕，2006年，品牌社群成員之四種網絡關係對品牌社群認同度與忠誠度之影響-以汽車社群為例， 國立成功大學碩士論文.
陳才，2009年 人格特質階層理論於網路購物之實證研究. 國立台北大學博士論文.
黃莉雯，2008年，虛擬社群網站品牌建立與網站品牌權益評估，國立政治大學碩士論文.
搜尋透視Google，2010年，「Google 網頁搜尋的熱門度：facebook」，台灣，2004年至2010年.
黎裕元，2009年，虛擬品牌社群加入動機與使用者創作態度、參與意圖及社群認同之研究. 國立政治大學碩士論文.
羅之盈，2010年，「3.5億會員超級平台 Facebook行銷學崛起」，數位時代， 102-107.
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