政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/48423
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 50951272      在线人数 : 995
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/48423


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/48423


    题名: 公共關係之關係策略模式初探：在地文化的觀點
    其它题名: A Model of Guanxi Strategy in Public Relations from an Indigenous Cultural Perspective
    作者: 黃懿慧
    Huang, Yi-Hui;Lin, Ying-Hsuan
    关键词: 公共關係;關係策略;情境;效益;在地;文化
    public relations;relationship strategy;situation;public relations effectiveness;indigenous;culture
    日期: 2004-04
    上传时间: 2010-11-23 04:12:37 (UTC+8)
    摘要: 本文旨於從文化與在地的觀點，初探公共關係之關係策略的情境、策略及效益之關聯性。本研究採取質性深度訪談法。在研究設計上，採取「三角驗證原則」（principles of methodological triangulation），希望透過資料校正、分析者校正、理論校正，以及方法校正等原則提高質性研究的效度及信度問題。本研究共涵蓋兩類受訪者的訪談資料︰（1）1999年四月至五月間，針對13位行政院國會聯絡人訪談所得資料，以及（2）2001年十二月至2002年一月間，針對22位企業內及公關公司公關從業人員訪談所得資料。本文根據訪談發現，建構初探性理論模式。
    The purpose of this paper is to explore the relationships between and among contextual factors, guanxi (relationship) strategy, and relationship outcomes from indigenous cultural perspectives. This study employs qualitative research methods, with two sets of long-interview data for theoretical model construction. This study adopts the principles of methodological triangulation for data triangulation, researcher triangulation, theory triangulation, whereby method triangulation enhances research validity and reliability. The study covers the findings on two types of interviewees: 1) 13 Executive Yuan liaison officers with the Legislative Yuan from April through May 1999, and 2) 22 PR practitioners from PR agencies as well as in-house PR practitioners from December 2001 through January 2002. A preliminary theoretical model is thus constructed.
    關聯: 新聞學研究, 79, 135-195
    数据类型: article
    显示于类别:[廣告學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    79_05.pdf2973KbAdobe PDF2931检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈