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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/43424


    Title: 臺灣品牌競爭力
    Authors: 洪順慶
    Contributors: 企業管理學系
    Keywords: 市場學
    品牌
    管理
    個案硏究
    Date: 2006
    Issue Date: 2010-07-29 12:21:43 (UTC+8)
    Publisher: 台北市:天下,2006
    Abstract: 從製造轉型到品牌經營,有許多思考模式需要轉變,「台灣品牌競爭力」一書,完整的頗析品牌建立的步驟,深入淺出的以十大台灣國際品牌為案例,分析台灣廠商建立品牌需具備的前提與後續發展策略,讓目前許多亟欲發展品牌的廠商,得以隨時深加審視與思考。
    Relation: 政大八十週年校慶百本專書
    Source URI: http://small.lib.nccu.edu.tw/ncculib_book100/detail.php?p_id=55
    http://jenda.lib.nccu.edu.tw/record=b2196837*cht
    Data Type: book/chapter
    Appears in Collections:[企業管理學系] 專書/專書篇章

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