政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/41550
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/41550


    Title: 媒介負面內容與社會距離對第三人效果認知的影響
    Other Titles: Third-Person Effect and Support for Media Restriction
    Authors: 羅文輝
    Contributors: 國立政治大學新聞學系
    中華傳播學會
    Keywords: 第三人效果;支持限制媒介;電視暴力;色情
    Third-person effects;media restriction;media censorship;television violence;pornography
    Date: 2000-06
    Issue Date: 2010-06-28 11:45:24 (UTC+8)
    Abstract: 本研究的主要目的，在探討媒介負面內容、社會距離與第三人效果（third-person effect）間的關係。研究結果顯示，無論是有線電視色情節目、電視暴力影片及電視靈異節目，受訪者均認為這三類媒介內容對別人的影響較大，對自己的影響較小。此外，本研究也發現，媒介的負面內容和社會距離會影響第三人效果認知，媒介負面內容可能造成的不良影響愈大，第一人和第三人效果認知差距愈大。

    當然，本研究比較重要的發現，是證明「第一人和第三人效果的認知差距」並非預測限制媒介的可靠變項。過去的研究採用「第一人和第三人效果的認知差距」來預測支持限制媒介，並未考慮此一變項無法區分兩類受訪者：第一類是認為媒介對自己及他人都有很大影響的受訪者，另一類是認為媒介對自己及他人都沒有太大影響的受訪者。這樣的發現不僅指出過去研究的缺失，也指出未來的研究值得探討的方向。
    This study examines the relationship among negative media content, social distance and third-person effect and support for restriction of media. The results of this study indicate that respondents tend to perceive greater negative effects of media content on others than on themselves. The results also show that the magnitude of perceptual bias increased as the perceived negative effects of media content and the social distance of the comparison group increased.

    More importantly, this study contributes to the growing literature on third-person effect by demonstrating that the magnitude of perceptual bias is not a reliable predictor of support for media restriction.
    Relation: 中華傳播學會第四屆年會
    本文榮獲2000年中華傳播學會傑出論文獎
    Data Type: conference
    Appears in Collections:[Department of Journalism] Proceedings

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